MKTG 4860 - MARKETING STRATEGY (Spring 2015) - Dr. Alhassan G. Mumuni EXAM 1 STUDY GUIDE NOTES: The exam will consist of about 40 or 50 multiple choice questions. The exam material is Chapters 1-4; chapter 5 has been moved to the next exam Chapter 1 1. Know the roles and responsibilities of a CMO and how they differ from those of a traditional marketing manager a. CMO – Chief marketing officer – Implement and manage marketing budget‚ reduce costs‚ prepare the overall marketing strategy‚ increase
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Brand Name & Punch Line INGREDIENTS Vitamin A Vitamin D3 Thiamin Mononitrate Riboflavin I.P Pyridoxine Hcl IP Mecobalamin Niacinamide Calcium Pantothenate IP (vitamin B5) vitamin C (Ascorbic acid) Vitamin E Biotin Magnesium Copper Zinc Molybdenum Selenium Chromium Lutein (10%) Folic acid Zeaxanthin QTY. 5000 IU 400 IU 5 MG 5 MG 1.5 MG 500 MCG 50 MG 10 MG 75 MG 25 mg 150 MCG 30 mg 0.55 mg 21 mg 11 mcg 37 mcg 32 mcg 6 mg 1.5 mg 300 mcg Composition PACK SIZE SALES PACK THERAPY PACK CASE
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1.1.1 Communication and Advertising In general‚ communication is simply transmitting of ideas‚ information‚ messages‚ experiences etc between two parties i.e. sender and receiver. In terms of marketing‚ sender will be the firm and receiver will be the target audience. Advertising is any paid form or non personal presentation of messages to the target audience‚ sponsored by any firm or organization Communication plays a vital role in advertising process. The messages and information to be advertised
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Code of Ethics Design Paper Yolanda Brassfield-Bolden Grand Canyon University Ethical Dilemmas and Stewardship LDR-800 Dr. Casey Reason February 25‚ 2015 Code of Ethics Design Paper OVERVIEW Ethics are the very principle foundations utilized by organizations to govern the activities and decisions of all individuals involved in and attached to an organization. The importance of these guiding principles directs the manner in which the organization conducts its business‚ therefore has a direct bearing
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Excel Hai Na!”‚ or the famous “ I love you Rasna” ( one tagline that was famous even after the commercial went off air). Basically what Marketers are doing here is that they are trying to make the product not only available‚ but also drilling the USP of the product ( take the example of MRF – Tyres with Muscle) in the customers mind. Then again‚ there are Taglines are an effective tool for a healthy rivalry between competitors. For instance‚ when The Hindu was launched‚ in order for it to combat
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chemists to assist you in: Developing cost-effective and quick analytical procedures Identifying and measuring components of complex formulations Performing product quality control/stability studies Assuring compliance to ANSI‚ ASTM‚ AOAC‚ USDOT‚ ISO‚ and USP specifications As a GLP compliant facility‚ we prepare complete product chemistry packages for FIFRA‚ TSCA‚ CEPA‚ CIPAC‚ OECP and EC registrations. For applications where GLP compliance is not required‚ we offer cost-effective studies as well as customized
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while providing fun and enjoyment while eating our treats. Creative Plan Key Benefit Statement Time changes everything - except your Crispy Crunch bar Tone and Style • Upbeat‚ positive and humorous approach • Lifestyle positioning Central Theme (USP) Convenience distribution‚ using a profile of the target market’s lifestyle. Appeal Technique Simple and clear‚ no hidden messages‚ nothing abstract. Creative Execution • Four television advertisements • • One to target men‚ one women‚ one for
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1. Identify 2 examples of flexible working practices used by First Direct. 2. One example is ‘mushrooming’; this is the reliance based on employed workers who work night shifts‚ flexible in terms of rotas and time flexibility approaches. A second example is its high proportion of part time workers‚ also flexible in terms of time and is beneficial to the business itself when needing a certain amount of workers they only pay those needed for that particular shift; no wage costs are then wasted.
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Research Paper Your research paper will be 5-7 pages‚ double-spaced. Appendices and bibliographic material will not count toward the total number of pages or word count. Extensive research on a particular topic is expected‚ and accurate documentation of all sources is critical. The paper may not be a simple overview but rather must examine closely a particular topic of interest related to ethics and information systems. The paper is submitted as a MS Word or Rich Text Format (.rtf) electronic file
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Arkansas. His low price approach to retail soon became a model that all Wal-Mart stores would follow. "Sell brand merchandise at low prices." By the 1980’s Wal-Mart had over 300 stores and had accumulated over 1 billion dollars in sales. USP OF WalMart Stores Wide variety‚ Low prices Other features Efficient supply chain network Central buying & Promotion Distribution Warehouse Cooperative employees Winning Formula "BUY IT LOW‚ STACK IT HIGH‚ SELL IT CHEAP" Strategic
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