MKTG 471 Marketing Management: FALL 2002 CASE ANALYSIS: DISCUSSION QUESTIONS Ch.4 : Frito Lays Dips : Pg 107 Q.1 How would you characterize the dip category in general? Q.2 How might the dip category be segmented? Q.3 What is Frito Lays Competitive Position within the segments it pursues? Q.4 What sales volume and market share(s) will be required of the dip line to preserve its profit contribution given budgeted promotion expenses? Q.5 What are the pros and cons of focusing attention on
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of America was involved in the nuclear instrument and electronic business. After consecutive years of struggling financial performance‚ Nucor evaluated their management structure and decided it was time for a change in leadership. As a result F. Kenneth Iverson was appointed as president and CEO of the company. Part of Iverson innovation for the company was drastically changing the direction of Nucor. The company soon exited the nuclear instrument and electronic business‚ and built their profits
Free Motivation Theory
As I Lay Dying consist of numerous narrations and individual sections. Each chapter containing a different character’s conscience and thought process. This is called stream of consciousness‚ by using this method it gives an expression to the confused and disordered flow of thoughts in each character. In addition‚ most of the chapters and narrators in the novel are from one single family‚ the Bundren family. In this family the members consist of Addie‚ Darl‚ Jewel‚ Cash‚ Anse‚ Dewey‚ and Vardaman
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Bisclavaret is Not the Monster! In the story of “The Lay of the Were-Wolf”‚ Bisclavaret is accused of being a monster. He does in fact turn into a were-wolf‚ but there are many factors in which his ex-wife was the true monster. Bisclaveret had never hurt anyone. He would escape to the thickest woods when he became the beast so he wouldn’t have any contact with humans. His wife was the one who betrayed him by running off to get married to a knight and tell him all of Bisclavaret’s secrets. She had
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The characters from As I Lay Dying present a added point of view through the multipe perspectives that establishes credibility to the claims and actions made by different characters in the story. The added perspective of the narrators found throughout the story affects the story by altering the reader’s interpretation of the story‚ allowing the reader to verify the authenticity of the character’s claims. This furthers the book’s meaning as a whole as the various voices used throughout the story add
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It’s not even past” (Requiem 73). What Faulkner meant by this is that people are always living in the past. Old experiences shape one’s actions in the present and continuously impact one’s everyday life. This is true of Faulkner’s character from As I Lay Dying‚ Darl Bundren. An essential member of the Bundren family‚ Darl is the second oldest and narrates nineteen out of the fifty-nine fragmented chapters in the novel. His voice is critical in understanding and gaining insight into the characters’ lives
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Heroism with Conflicts The novel As I Lay Dying by William Faulkner is filled with moments of great heroism and with struggles that are almost epic‚ but the novel’s take on such battles is ironic at best‚ and at times it even makes them seem downright absurd or mundane. The Bundren family is on a mission to bury Addie. In the midst they defeat water and fire on the way to Jefferson where Addie is to be buried. Their take on these engagements seem heroic‚ but they come to the point where the
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As I Lay Dying by Faulkner is a strange work with a changing perspective that can leave the reader confused‚ and a story that can leave a reader with an uneasy feeling. In the action of the novel‚ Jewel risks his life to save his mother’s casket‚ the Bundren family is forced to sell almost all of their possessions‚ and the family “works together” to eventually bury their mother in Jefferson. The Bundren family is dysfunctional at times because of broken relationships between the children and deeply
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a character’s effectiveness in coping with death. As Faulkner addresses the idea of closeness he tests the constraints of emotional connection. Can the emotional connection become too “close‚” enough to drive someone to the brink of insanity? As I lay Dying offers insight and response
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As I Lay Dying‚ a novel written by William Faulkner‚ illustrates the harrowing journey of a family as they travel across Mississippi to bury their dead mother. Faulkner introduces multiple characters throughout the book‚ each with definite personalities and mannerisms. The complicated portrayal of each indivdual is achieved through the unique stream of conciousness style of speech that accompanies every character. Faulkner uses specific language and stylistic choices to characterize the various family
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