1 PROJECT REPORT ON “Market Analysis & Sales Development of Amul Milk” This study was conducted from 8th June 09 to 8th August 09 At Gujarat Co-operative Milk Marketing Federation Limited BY: PRASANTA KUMAR MOHAPATRA PGDM OF ASIAN SCHOOL OF MANAGEMENT A report submitted in partial fulfillment of the requirements of PGDM (2008-10) Company Guide: Mr. PRANIL JADHAV SENIOR EXECUTIVE (SALES) GCMMF Ltd. PUNE Faculty Guide: PROF. K K BHASIN 2 PREFACE The PGDM programme is well structured and integrated
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Lilly Copeland‚ in "Who Was She? A DNA Test Only Opened New Mysteries‚" highlights the key points of DNA testing by using logos‚ knowing her audience‚ clarifying the subject‚ using effective tone and applying sentence structure. Copeland’s uses these concepts to support her purpose. She attempts to influence the reader to understand the beneficial and deleterious effects of DNA testing like 23andMe. Copeland reveals logos--knowledge and reason--within the text by word choice and tone. “In 2014‚ 23andMe
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How do we chemically show that milk is off? Background investigation The problem that my associate Keely and I wanted to analise was how to chemically test and show that milk is off and how this happens. We wanted to know this because we have just purchased a small dairy farm on the outskirts of Camperdown Victoria. We are curious about the science behind off milk‚ and are wondering if there are ways our milk stay fresher for longer. Aim The main focus of our experiment was to find
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Milk has always been considered to be an ideal substance for the human body‚ by reason that it contains an abundant amount of nutrients which allow for the human body to grow and develop in healthy means. Although‚ this is a fact‚ it is not entirely accurate. Through the past several years‚ several studies and researches performed around the word‚ both professional and personal‚ have showcased the consequences of consuming milk. These consequences can affect the human body both internally and externally
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cartons of chocolate milk. You quickly turn your head and continue eating your sandwich as he wipes the chocolate mustache that has formed around his face. You start to wonder how much sugar does he consume just in one year‚ and whether he is going to have health issues when he is older. You start to feel bad for him‚ but happy your not in his position Children like this child consume more than 2 gallons of chocolate milk each year. Yikes that’s a lot of sugar. I believe chocolate milk should not
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CONTEXT iii) COMPETITOR iv) CUSTOMER 2) BARND 3) 4 Ps i) PRODUCT ii) PRICE iii) PROMOTION iv) PLACE 4) COMMENTS 5) SWOT ANALYSIS Product Category: Chocolate Confectionary Brand: Cadbury Product: Cadbury Dairy Milk (CDM) SITUATION ANALYSIS (4 CS) 1) Company: Parent Company: Cadbury plc Indian Subsidiary: Cadbury India Ltd (CIL) History of Cadbury: Cadbury plc is a confectionery and beverage company with its headquarters in London‚ United Kingdom‚ and
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Case Analysis 1.0 Source Problem The change in demographic trends in the past two decades has seen an overall increase in costs for KFC and other fast food chains. Due to immense price competition and saturation of the US market‚ KFC is unable to raise its prices to cover the increased costs. The slower US population growth rate‚ oversupply of fast food chains and the minuscule 1% growth in the US restaurant industry per year has resulted in KFC’’s focus on expansion of their international markets
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Taiwan Creative Tea-Pearl Milk Tea The most flavored drinks in Taiwan has to be pearl milk tea which has invented by Taiwanese and has been spreading worldwide since 2000. Including the United States‚ Germany‚ New Zealand‚ Australia‚ Hong Kong‚ China‚ Southeast Asia‚ and even the Dubai and Qatar of Middle East‚... Pearl milk tea has been being sold by Taiwanese in these places. Taiwanese have been selling it which is very common overseas‚ and now even the foreigners have begun to join this
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today’s world there are several great alternatives. When it comes to milk‚ cow milk and soy milk in their low-fat and nonfat presentations are among the most popular choices. One of the main differences between these two types of milk is the source it comes from. Cow milk comes from an animal source‚ the cow’s mammary glands‚ unlike soy milk which comes from a plant source‚ soy beans. The caloric content between the two milks varies slightly. NUMBERS… Therefore‚ the difference in caloric content
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Amul Parent Company Amul (Anand Milk Union Limited) Category Food Products Sector Food and Beverages Tagline/ Slogan The taste of India; Utterly butterly delicious USP India’s most trusted and popular dairy products’ brand STP Segment People who need milk and milk products for day to day use Target Group Lower‚ Middle and upper middle class families Positioning An Indian brand producing superior quality products Product Portfolio Brands 1.Amul Butter 2.Amul Cheese 3.Amul Chocolates 4.Amul Ice Cream
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