Marketing Principles Assignment one Air Asia Section 101 Ibrahim K. Al-Zuwaid 200800196 Company Case Q. What are the micro and macro environmental factors that have contributed to the early success of Air Asia? Micro factors: 1. Fernandes (the CEO of Air Asia) contributed heavily to the success of Air Asia. He was seen working alongside with the employees as a baggage hander to get to know his staff members and to listen to the customer’s wants and needs. Mr. Fernandes
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Air Asia: Strategic management report Intoduction Air Asia was founded in 1993 and has since grown to be one of the biggest airlines in the world. It initially operated in Malaysia and currently operates in over 25 countries (Ricart and Wang 2005). It began operations in October 1996‚ operating out of Kuala Lumpur as its central location (Ricart and Wang 2005). The airline was bought by Tune Air in 2001 for one ringgit‚ the equivalent of 0.26 US cents‚ at a time when the company had $10.5 million
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low-cost carrier. 1.0 EXTERNAL ANALYSIS 1.1 Industry Identification AirAsia belongs to the airline industry. Competition in the airline industry is very intense and is growing rapidly together with the increase in demand for budget fares across Asia. The different airlines are making use of several strategies to compete with one another in the airline industry and it is crucial for airline companies to identify their competitive advantages so as to be able to achieve profits and brand equity globally
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grew with anti-British sentiment. The outrageous division of Bengal by Viceroy Lord Curzon was incited such anti-British sentiment. The All-India Muslim League was formed as an advocate of the Muslim minority‚ and the political landscape of South Asia was forever changed‚ with Muslims and Hindus mixed up and pitted against each other. They sought‚ then‚ to be divided into more than one nation from the colony of India. The population resettlement question following the new independence of India became
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father to invest in the business two years ago. She said the most popular bubble tea product they have is the pearl milk tea. They sell up to one million cups of bubble tea in a month. Besides Malaysia‚ Chatime has over 700 retail outlets across the Asia Pacific region. On the collaboration with BCARD‚ BLoyalty Sdn Bhd director Gary Yeoh said they have over 300‚000 members currently. He hopes the collaboration with Chatime Malaysia through its Thristea card will increase its memberships by 400‚000
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Asia United Bank: Prospectus Highlights (Summary & Recommendation) RECOMMENDATION: BUY AUB at the offer price of P95/share‚ with a book value estimate of 58.34 – 59.24 (assuming exercise of overallotment/OA)‚ registers a Price-to-Book Value (PBV) of 1.63 – 1.60x. Based on a 2 – 2.3x PBV range‚ which is the current PBV range in the banking sector‚ we forecast a Price Target Range of 116 – 128. Assuming full exercise of OA‚ Price Target Range increases to 118 – 130. The closest comparable
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The Security Dilemma（Spiral） and its aftermath in Northeast Asia Wang Kai‚ 10210170049 Part 1: Why the security dilemma or spiral in NEA deteriorated after the cold war? 1. Historical legacies A. Memory of the World War II Originating from its brutal occupation of China‚ the natural aversion to Japan has been preserved in part by Japan’s refusal to recognize and apologized for its imperial past. Chinese anti-Japan nationalism explodes recurrently by specific incidents—for instance‚ the revision
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Basel II Implementation in Bank Asia: The Implementation works of Basel II in Bank Asia Ltd started in 2009 and by 2010 the bank successfully fulfilled all the major requirements of Bangladesh Bank. In 2011 the bank has met all reporting requirements set by the central bank. Implementation Achievements: As per Basel II report for the year Ended 2011‚ the Capital Adequacy Ratio of Bank Asia Ltd CAR reached at 14.21% which was only 8.11% in the year end 2010. Risk Weighted Assets (RWA) registered
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Case Study 3 SOUNDBUZZ’S MUSIC STRATEGY FOR ASIA PACIFIC Q1 : Analyze Soundbuzz and its business strategy using the competitive forces models. What strategies did it develop for dealing with competitive forces? There are four concepts of the competitive forces models: new market entrants‚ substitute products and services‚ suppliers‚ and customers. In terms of customers‚ Soundbuzz were really well responded to situation that they faced. When they launched B2C model‚ they found that because
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Hospitality trends in the Asia-Pacific: a discussion of five key sectors Nerilee Hing Southern Cross University‚ Lismore‚ NSW‚ Australia Vivienne McCabe Southern Cross University‚ Lismore‚ NSW‚ Australia Peter Lewis Southern Cross University‚ Lismore‚ NSW‚ Australia Neil Leiper Southern Cross University‚ Lismore‚ NSW‚ Australia This paper reviews recent trends in major hospitality sectors in the Asia-Pacific region. Observes that the meetings‚ incentives‚ conventions and exhibitions (MICE)‚ backpacker
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