PROJECT MEMBERS: AMBER GUPTA(08010305) AKHIL GUPTA(08010802) HARI SINGH CHAUDHARY(08010812) JITENDRA SINGH(08010812) VISHAL MEGAMART BIG BAZAAR Our primary aim was to compare the retail strategy of the two stores -vishal and big bazaar We observed that both the stores target different market segments Vishal – lower class(mostly) and lower middle class Big bazaar - both lower middle and upper middle class Moreover there is a huge difference in capital
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OLD SPICE: The Man Your Man Could Smell Like/Responses It wasn’t just "Hello‚ ladies!" but "Hello‚ everyone!" Wieden & Kennedy’s pop-culture-infiltrating commercial and the "Responses" follow-up capitalized on the beloved Isaiah Mustafa’s character and the immediacy of social-media channels‚ creating‚ over a period of three days‚ more than 150 tailor-made YouTube responses from the Man to fans. The latter drummed up tons of media attention for Old Spice and generated some impressive statistics:
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Behind the Veil Many controversies surround the use of genetically modified organisms in the production of food and crops in the United States and around the world. Although biotechnology has been around for centuries‚ in the last fifty years scientists have made innovations in the creation of new biotechnologies. Scientists have developed ways of genetically engineering the DNA of plants through genetic modification. Adjustments are made to the development‚ structure and composition by introducing
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one roof. With the objective of enlarging a market it had developed over half a century‚ Nestle through Food Specialities (Malaya) opened its first factory in Petaling Jaya in 1962. This factory locally manufactures sweetened condensed milk‚ tomato ketchup‚ chilli sauces and Milo‚ a chocolate-based beverage. Since then‚ more factories were set up to produce the varied Nestle products both for local and export markets. In addition to factories in 1987 ‚ a fully automated Central Factory Warehouse was
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Explanation of the Issue * Electronic commerce and its related activities over the internet can be the engines that improve domestic economic well-being through liberalization of domestic services‚ more rapid integration into globalization of production‚ and leap-frogging of available technology. Since electronic commerce integrates the domestic and global markets from its very inception‚ negotiating on trade issues related to electronic commerce will‚ even more than trade negotiations
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National Foods began its journey in 1970 as a Spice company‚ with a revolutionary product that popularized the concept of having clean‚ healthy food. National foods’ initiatives were‚ to make food that is hygienic‚ reduce time spent in the kitchen by women‚ foster health and contribute towards personal attractiveness‚ so that people who use our products would be able to experience a more rewarding life-style. This was long before the phrase ‘Corporate Mission’ had even been invented. However‚ our
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BURGER SNACK HAUZ SAN FERNANDO CITY‚ LA UNION (0918) 32-45-987 Alex Dy GENERAL MANAGER EXECUTIVE SUMMARRY Burger Snack Hauz is a locally owned snack house outlet that will be positioned as a sole proprietor business through the creative approach to the company’s image and detail presentation. Burger Snack Hauz will provide a combination of excellent food at value pricing‚ with fun packaging and atmosphere. Burger Snack Hauz is the answer to an increasing demand of snack-type fast food‚
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the woman’s job to be the nurturer and take care of the family. Women were and always will be seen as fragile or physically weak people. An example would be a commercial for ketchup. In an article called “Sexism in Advertising” written by Raquel M.‚ a writer from Understanding Media‚ states that a company created a new ketchup that was easier to open with the tagline‚ “You mean a woman can open it? Easily-without a knife blade‚ a bottle opener‚ or even a husband! All it takes is a dainty grip‚ an
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A PROJECT REPORT On Study of Consumer Behaviour towards Products Of Hindustan Unilever Ltd (HUL) (Submitted in partial fulfillment of the requirement of Bachelor of Business Administration‚ Distance Education) Punjab technical University‚ Jalandhar Project Report Guide: Submitted By: Name: Mrs. Nisha Solanki Name: Kalpesh Patel Designation: Asst. Professor Enrolment
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leaning on tart rather than the sweet America was used to‚ and set among the geometric swing dresses and bright polka-dotted cocktail napkins also lay kitschy comfort food. At holiday parties many started serving pigs in blankets adorned with ketchup smiley faces alongside bowls of mustard and different dips with homemade waffle chips. Leaning back on the exotic side‚ nuts were also a favourite; Brazils particularly‚ as they were a challenge to crack. If there’s one thing we know about the
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