This strategic marketing plan focuses on marketing strategies of the SriLankan Airline Strategic Business Unit (SBU)‚ in Sri Lanka. The strategies are concerned with the market‚ product‚ pricing‚ distribution and communication/ promotion strategies for the Srilankan Air Taxi. The time period for the strategic marketing plan for SriLankan airline will take place over 3 years from July 1st 2008 to July 1st 2010. Market strategies for the SriLankan Air Taxi are to employ a multi-market strategy
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To: Cost4Life Inc. From: Mr. Pat Brown Subject: Strategic Recommendations for the cost saving and revenue generation during upcoming industry downturn. Date: 21st January 2014 Table of Contents Introduction 3 Identification of Issues 3 Major Strategic Issue 3 Identification and Prioritization of Issues and Alternatives 4 Alternative 1: Divesting the Fraser dry dock 4 Alternative 2: Targeting more profitable market segment 4 Alternative 3: Register
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Described Historical Perspective: The historical perspective of Apple Inc. shows us that they were an innovative company that started the industries of successful computers‚ music players‚ phones and many other electronic items we have used over the past thirty years. Apple Inc. have had their ups and downs to include in depth software/hardware which was difficult for competitors and users to understand and mimic as well as holding face on their computer background with their innovative technologies
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Case Study: GAP Inc. Viewpoint: Robert Fisher Time context: 1st Qtr of 2007 I. Problem Statement How could Gap Inc. win the Yuppies market in Metro Manila‚ Metro Cebu and Metro Davao? II. Objective To win the yuppies market In Metro manila‚ Metro Cebu‚ Metro Davao in 1 year time. III. Areas of consideration Strength: a. Has a multi-brand category with existing market. (Gap‚ Banana Republic‚ Old Navy) b. Entered into international markets and become the second largest
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Profitel Inc. By Steven L. McShane‚ The University of Western Australia As a formerly government-owned telephone monopoly‚ Profitel enjoyed many decades of minimal competition. Even today as a publicly traded enterprise‚ the company’s almost exclusive control over telephone copper wiring across the country keeps its profit mar- gins above 40 percent. Competitors in telephone and DSL broadband continue to rely on Profitel’s wholesale business‚ which generates substantially more profit than similar
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ABC Inc. has put together an education expense reimbursement program for qualifying employees. By signing this agreement‚ you agree to the terms and conditions of the program. As part of the education expense reimbursement program ABC Inc. agrees to give (Employee Name) $75 towards student loans for every 40hours worked and an additional $500 for every 6 months of employment if (Employee Name) stays within good standings in the company and school. (Employee Name) Agrees to the conditions below
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|Google Inc. | Executive Summary This report aims to provide feasible growth strategies to Google Inc. who is facing different courses of action to pursue. The objectives of this report are to compare different market opportunities available to Google on the basis of implementation feasibility and growth potential and to make the most feasible recommendation to Google. From industrial and internal analysis conducted‚ it is found that
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Dell‚ Inc. Case Study First: Problem Diagnosis: Over the years‚ Dell has devised very successful strategies to increase customer loyalty and reduce costs. However with the passage of time‚ the company has failed to have a proactive approach to capitalize the opportunities provided by the environment and sustained its competitive advantage. 1. Use of the direct selling approach: This approach has been the main competitive advantage of Dell over the years‚ which enabled the company to create strong
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relationship. Data so collected and harnessed will allow MetLife to translate it into insight and profit from it. Overview MetLife India Insurance is one of the fastest growing life insurance companies in India. An affiliate of US based MetLife Inc.‚ it commenced operations in Indian in 2001 and serves both individual and group (commercial) customers via multiple channels – a strong network
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Case Study 8: Material Requirements Planning and ERP Auto Parts‚ Inc. Auto Parts‚ Inc.‚ is a distributor of automotive replacement parts. With no manufacturing capability‚ all the products it sells are purchased‚ assembled‚ and repackaged. Auto Parts‚ Inc.‚ does have extensive inventory and assembly facilities. Among its products are private-label carburetor and ignition kits. The company has been experiencing difficulties for the last 2 years. First‚ profits have fallen considerably. Second‚ customer-service
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