A creative brief for the launch of Pringles’ new rice infusion Background Our customer Pringles is going to launch their new product ‘rice crackers’ in Hong Kong. We are going run a campaign for this product. Compared to potato chips‚ rice crackers have many advantages in nutrition. For instance‚ rice crackers contain 105 calories in each ounce‚ and potato chips have 154 calories. Rice crackers are fatfree‚ in contrast‚ each ounce of potato chips contains 10 grams of total fat. A 1-ounce portion
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Product Launch Checklist Template Back to Basics in Ensuring A Successful Product Launch One way to make sure that you’ve covered all the bases for your product launch is to revisit the principles taught in Marketing ; namely the 5 "P’s" of Marketing—Product‚ Price‚ Packaging‚ Place‚ and Promotion. To a seasoned marketer‚ these concepts may have been pushed out of mind many other concepts‚ but here’s the big secret—the 5 "P’s" cover it all. Often approaches do change the tactics and gives
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Brand Management Sara Lee: The Unno Launch 1. What were Grupo Sans’ brands and what brand identity did they have? Grupo Sans‚ a leader in Spanish underwear market in 1970s and 1980s‚ was founded in 1960 in Mataró. Becoming a part of Sara Lee Corporation‚ the multinational company with the biggest at that time textile division in the world‚ in 1991‚ contributed to the growth and development of the company‚ and has led to the fact that 9 years later(in 2000) Grupo Sans’ income accounted for
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sputnik1 The U.S. created new law‚ act‚ and organization. Russia on October 4‚ 1957‚ successfully launched Sputnik 1‚ the first artificial satellite launched (Sputnik). This stunned the whole world and sent citizen in United States into panic because Americans thought that this meant the USSR will be able to shoot their missiles from Russia to America. Therefore the United States had several responses toward the USSR’s launching of satellite. Surprised by the USSR’s launch of Sputnik | and Sputnik
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PRODUCT LAUNCH – SHOWER GEL SHOWER GEL is a Good Product according to my opinion‚ it can be launched in global markets. The total size of Premium Soap market in India is around 1196 crore per annum. India population is around 130 crores Per capita sales is Rs.9.20ps Every year the shaving gel market is increasing by 20% to 30% growth PRODUCT LAUNCH:PREMIUM SOAPS – SHOWER GEL: Soap makers are upping the ante on their premium brands‚ following a significant jump in demand across urban
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Mishra‚ Ravi RE: Whether and When to Launch Oxyglobin Biopure needs to determine the best course of action to launch two new products‚ Oxyglobin a blood substitute for the veterinary market and Hemopure a blood substitute for the human market. Oxyglobin has been approved for commercial use and is ready for launch while Hemopure is expected to be FDA approved within two years. Biopure needs to decide whether and when to launch Oxyglobin. If decided to launch‚ the ability to price Oxyglobin appropriately
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KONE: The MonoSpace Launch in Germany Nature of the Situation: KONE Aufzug is the Germanic branch of KONE from Finland. During November 1996 Raimo Hätälä‚ the New Elevator Business director‚ was planning to launch a new product in the low-rise building market. The elevator industry in Germany was highly competitive and mature. From 1995‚ when the construction boom ended abruptly‚ until 2000 they expected the demand to shrink by 15%. This provoked the prices to fell between 5% and 7% in 1994
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Sputnik Launch Background: Sputnik was a Russian satellite‚ which also happened to be the first satellite to ever make it to space. Sputnik was 285cm long (112inches) it was 58cm (23 inches) in diameter and weighed 83.6kg (184lb). Sputnik circled the earth every 96.2 minutes until early 1958‚ when it had blown up in the atmosphere. Event: The Soviets launched Sputnik on October 5‚ 1957‚ showing the Americans that they were serious about launching a satellite to orbit around the Earth. In addition
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Tanishq Tanishq opened it’s pilot store in Chennai in 1996. Launch strategy: Create a brand in an environment where there were no/very little national brand presense. Challenge the age old jewelers word with TATA’s guaranteed purity. It exploded the market with information and facts regarding impurity of gold. It introduced technology-backed challenge in a category completely governed by individual trust Strategy had two parts: 1. To provide a point of differentiation in a highly commoditized
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The Xbox launch was mainly a “strategy to move beyond the PC market”. Microsoft was ready to release their first fully computing system in order to “develop into living rooms worldwide.” By 2001‚ Microsoft was able to envision one of the most technological advanced consoles. They “outclassed any current existing system” by developing a high performance‚ easy- to-use platform that incorporated the first Worlds’ integrated high speed gaming network: the Xbox Live. However‚ Microsoft was making a
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