Marketing Management 12 e PHILIP KOTLER & KEVIN LANE KELLER ISBN 0-13-145757-8 658.8—dc22 Note: all credits for contents goes to the original author. Summarized by Wawan Setiawan (winanci@gmail.com)Summarized by winanci@gmail.com 2 Redefining Marketing for 21 st Century ● Marketing is everywhere‚ but tricky ● It makes Marketing management difficult because it needs continuous improvementSummarized by winanci@gmail.com 3 The scope of marketing: What is marketing? (1) ● Marketing:
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2) Cultural Context Fr Kevin Reynolds Libel Scandal In a programme broadcast in May 2011‚ RTÉ falsely alleged that Fr Kevin Reynolds had sexually abused a teenage girl in Kenya in 1982‚ fathered a child by her and abandoned the child. The false allegations were also broadcast on RTÉ’s Morning Ireland the following morning. A paternity test showed Fr Reynolds was not the father of the child and RTÉ apologised fully and unreservedly to Fr Reynolds. A libel case was taken by Fr Reynolds against RTÉ
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Stage 1: Rejection in Human Nature It is human nature to have a fear of rejection. Consequently‚ humans want to be liked and accepted. Kevin Betts’ experiment on the different approaches of rejection shows just that. He performed an experiment that included a group of three participants. They were to play a game that could only be won if two of the three people teamed up and left the other out. There are two claims made by this article. First‚ that when others form a team and the third is not included
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Kevin VanOrd’s review of The Sims Medieval was descriptive and to the point. If I were a gamer I would expect the level of detail that is given throughout his review. Because I am not a gamer‚ I appreciated the continued comparisons to other Sims games. While VanOrd seems to be a fan of Sims‚ his disappointment in The Sims Medieval is apparent. In this review he sets a negative tone right from the beginning. He states that while playing this game “You’re hearing about someone else’s grand adventure
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John Doe Professor Poop Analyzing an Argument English 1020-006 20 March 2014 Word Count: 573 An Effective Argument Kevin Alexander writes an article titled‚ “Myspace Not Responsible for Predators”. In the article he discusses the lawsuits towards Myspace for molestation. He believes that it is not Myspace’s fault for these terrible occurrences. He has a very strong‚ mainly one sided view of the subject‚ and that in no way could Myspace be responsible. The fact that these incidents happen
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Jessica Hillsbery 12-2-12 Period 1 Candy Addiction. This is one of the problems most people in our world face today‚ whether it is to drugs or alcohol. The novel “Candy” written by Kevin Brooks had raised a few questions about addiction. What are the reasons people give in addiction and what kind of changes come with living in an addicted lifestyle. In the novel Candy is a 16 year old girl who started out living a normal life in London. She was pretty‚ popular‚ and had a family that was very
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Time is sometimes your worst enemy‚ as showed in the book Olive’s Ocean by Kevin Henkes. One conflict faced is by Godbee‚ Martha’s grandmother. Godbee is getting older and time has become her enemy. “‘You have to tell me something about yourself each day you’re here. Something I don’t know’…Who knows‚ this might be our last summer together‚”’ (36). This is illustrating that she is slowly fading away and wants to connect and be with her family as much as possible. This is also shown when Godbee told
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Shawn Micallef in his article “Regent Park” tells the readers a story of a neighbourhood development and its prosperity. The article states that in the middle of the twentieth century Regent Park was in a deplorable condition. There were various defects such as the shortage of roads and isolation from other neighbourhoods. That stimulated city authorities to improve and expand the community. Its plan was based on “Garden City” planning principles. City planners started thinking of the ways to get
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IMAGE OF THE CITY KEVIN LYNCH Lynch influenced the field of city planning through his work on the theory of city form‚ and studies relating to human perceptions of the city y y ‚ g p p y on the perception of the city environment and its consequences for city design. Theory of Kevin L h K i Lynch Lynch says "Looking at cities can give a special pleasure‚ however y y g g p p ‚ commonplace the sight may be. Like a piece of architecture‚ the city is a construction in
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A cartoon‚ drawn by Kevin Siers‚ represents the real life conflict between police officers and the black lives matter movement. In this cartoon‚ the artist displays two people‚ one being a police officer‚ and one being an African American citizen. In this debate there are strong feelings on both sides for different reasons‚ a quote from the huffington post‚ “Instead of feeling protected by police‚ many African Americans are intimidated and live in daily fear that their children will face abuse‚ arrest
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