COURSE NO | SUBJECT | FACULTY | CC09 | FINANCIAL MANAGEMEMENT | Ms. AMBILI JOSE | CC10 | MARKETING MANAGEMENT | Mr. SREENATH .R | CC11 | HUMAN RESOURCE MANAGEMENT | Dr. ANU GEORGE | CC12 | OPERATIONS MANAGEMENT | Mr. NIBU RAJ ABRAHAM | CC13 | ENVIRONMENT MANAGEMENT | Mr. GIJO GEORGE | CC14 | OPERATIONS RESEARCH | Ms. AMBILI JOSE | CC15 | RESEARCH METHODOLOGY | Mr. JEFFIN JOHN | CC16 | MANAGEMENT INFORMATION SYSTEMS | Mr. MIDHUN JOSE | CC17 | VIVA- VOCE | | CC09 -FINANCIAL
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References: 1. Geng Cuia‚c*‚ Hongyan Liub‚ Xiaoyan Yangc and Haizhong Wangd‚ 2013‚ Culture‚ cognitive style and consumer response to informational vs. transformational advertising among East Asians: Evidence from the PRC 2. Brand Pyramid‚ Kevin Lane Keller‚ 2003‚ Strategic Brand Management (Irwin McGraw-Hill) 3. Sample size calculator‚ retrieved April 2013 from http://www.surveysystem.com/sscalc.htm 4. China population‚ retrieved April 2013 from http://countrymeters.info/en/China
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intentions toward a destination” (Tasci et al.‚ 2007: 200) Destination Brand Quality Brand quality is defined as ‘the perception of the overall quality or superiority of a brand relative to relevant alternatives‚ and with respect to its intended purpose’ (Keller‚ 2003‚ p.238).
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1. Introduction Allianz AG is a multinational German banking and insurance group‚ which was founded in Berlin in 1890. Allianz has today their headquarters in Munich. With a staff of over 120‚000 worldwide‚ Allianz is considered as one of the world’s largest insurance companies. Their goal is to achieve and becoming the most trusted global financial services provider. Allianz core business can be divided in to three areas: • Property and casualty insurance. • Life and health insurance
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Marketing Management By Philip‚ Kevin Lane Keller‚ Abraham Koshy‚ Mithileshwar Jha logo copy.tif SUMMARY by Chapter 4 Why Marketing Research? Successful Marketing Managers need timely‚ accurate and actionable information about consumers‚ competition and their brands to assess past performance‚ plan future activities and take strategic decisions leading to successful product launch or increase growth of a brand. Conducting Marketing Research and Forecasting Demand What is Marketing
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internationally through our network of vehicles and distributors. The company maintains a fleet of trucks for operations in the Karachi base market. But distribution is comparatively inefficient among competitors. Brand exploratory: Mental Mapping: CBBE: Swot Analysis: S: Natural Taste Varieties‚ Economical Price W: Distribution‚ Promotion O: Big Market T: Competitors. Recommendations: Increase promotion & also use celebrities & opinion leaders in ads. Create awareness of your all brands
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question if you wish. 5. Using a brand and market of your choice‚ illustrate how marketers should use all elements of the marketing mix to enhance customer-based brand equity‚ adopting a rational and/or emotional route. Use the principles of the CBBE pyramid to help illustrate your argument. 6. Describe‚ using three different examples‚ how the management of PODs and POPs can affect customer-based brand equity. In your answer‚ you may choose examples from any industries or markets of your
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communicating‚ creating and delivering value of a product or service to customers‚ for the purpose of selling the product or service and to manage and build the customer relationships in different ways that benefit the entire organization” (Kotler‚ Philip & Keller‚ 2012). Moreover‚ it constitutes a critical business function for attracting customers and building a strong relationship with them. In this report‚ I will discuss briefly the three main marketing tools which are SWOT analysis‚ BCG Matrix‚ and Ansoff
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New Product Launch Marketing Plan‚ Part I Linda Hofferek‚ Kevin Kuss‚ Cecilia Lee‚ and Carlton Yates Marketing MKT 571 June 01‚ 2015 Dr. Cathy Chen New Product Launch Marketing Plan‚ Part I Kevin’s four-year-old daughter kept rolling off her “big girl” bed and in his review‚ the only railings available at a reasonable price were unstable‚ unsafe and unreliable. Kevin’s search for a practical yet affordable bed railings lead him to the idea of Safe Haven Sleep System (SH2S) as the new
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1.0 Introduction Position is the place of a product(s) or brand that occupies in consumers’ minds relative to competing offerings. Positioning is the process of developing a specific marketing mix to influence current and potential customers’ overall perception of a brand‚ product line or organisation. Positioning assumes that consumers compare products based on important features. (Robert and Heath 2012‚ 629) 2.0 Segmentation Profile Hotel 81 considers all four major variables of geographic
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