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    Brand Equity

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    Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices

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    option=com_php>. Galitsky‚ Christina‚ Nathan Martin‚ Ernst Worrell‚ and Bryan Lehman. "Energy Efficiency Improvement and Cost Saving Opportunities for Breweries." U.S. Environmental Protection Agency‚ Sept. 2003. Web. 8 July 2012. Kotler‚ Philip‚ and Kevin Lane Keller. Marketing Management. Upper Saddle River‚ NJ: Prentice Hall‚ 2012. Print. Livingston‚ Gretchen. "In a Down Economy‚ Fewer Births." Pew Social & Demographic Trends. N.p.‚ 12 Oct. 2011. Web. 07 July 2012. <http://www.pewsocialtrends.org/2011/10/12/in-a-down-economy-fewer-births/>

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    Bibliography: 1. Keller lane Kevin‚ “customer based brand equity in mobile handset sector”; the journal of strategic Brand management‚ 3rd edition (2011)‚ 75.

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    [pic] Strategic Marketing Plan for Water Mart Systems (Pvt.) Ltd [pic] Index Page |1.0 INTRODUCTION |3 | | 1.1 - Definitions for marketing |3 | | 1.2 – The role and the importance of marketing in strategic planning

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    All My Sons

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    All My Sons Summary Joe and Kate Keller had two sons‚ Chris and Larry. Keller owned a manufacturing plant with Steve Deever‚ and their families were close. Steve’s daughter Ann was Larry’s beau‚ and George was their friend. When the war came‚ both Keller boys and George were drafted. During the war‚ Keller’s and Deever’s manufacturing plant had a very profitable contract with the U.S. Army‚ supplying airplane parts. One morning‚ a shipment of defective parts came in. Under pressure from the army

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    One reporter once wrote about Helen Keller acknowledging the fact‚ “Of all the blind and deaf-mute children‚ Keller of Tuscumbia‚ Alabama‚ is undoubtedly the most remarkable. It is no hyperbole to say that she is a phenomenon. History presents no case like hers” (Lash 80). Because of a childhood sickness Keller became blind‚ deaf and mute. However‚ she bravely defied all expectations by learning how to read braille‚ write and talk. She became an activist for the disabled. Keller’s story can inspire

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    How does Miller present Joe Keller as a tragic hero In All My Sons? Joe Keller is a man who loves and values his family very much and has sacrificed everything‚ including his honour‚ in his struggle to make his family prosperous. In the 1940s the American dream was one that everyone possessed. The American dream promised wealth‚ happiness and anything a citizen could ever want. This concept of perfect life was one that Joe tried his very hardest to live by so that he could provide for his family

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    remain contemporary relevant (Keller‚ 2008a‚ pg. 143). The Dockers brand was the first casual pant of its kind and over the years changed to include wrinkle free‚ khakis and stain defender technology to compete with various clothing manufacturers by offering consumers high-fashion and high-tech styles (Keller‚ 2008b). As the brand evolved‚ Dockers also updated their slogans to enhance the new brand image‚ which helped the consumer to grasp the meaning of the brand (Keller‚ 2008a‚ pg. 159). For example

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    Case 9.1: No Response from Monitor 23 (assignment source article). LOUDSPEAKER: IGNITION MINUS 45 MINUTES... Paul Keller tripped the sequence switches at control monitor 23 in accordance with the countdown instruction just to his left. All hydraulic systems were functioniing normally in the second stage of the spacecraft booster point 1 minus 45. Keller automatically snapped master control switch to GREEN and knew that his electronic impulse along with hundreds of others from similar consoles within

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    All my sons

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    forcing Keller to realise his fault. Discuss (20M) All My Sons a play by Arthur Miller was staged at the coronet theatre in January 1947 and ran for 328 performances. The play was well constructed and realistic in nature‚ and it was extremely popular among the audiences. All My Sons started in the middle of things and spends most of the play uncovering the facts of the past so that the audience can see the last act consequences in the present. The play actually deals with the fate of Joe Keller‚ an

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