Kevin Plank was a college football player who didn’t like that his cotton shirt absorbed water. So he developed a shirt that wicked water away from the skin making athletes feel and perform better. “The high tech fabric that he chose had qualities that could
Premium United States Clothing Marketing
Journal of Business-to-Business Marketing‚ 16:62–88‚ 2009 Copyright © Taylor & Francis Group‚ LLC ISSN: 1051-712X print/1547-0628 online DOI: 10.1080/10517120802484338 Journal 1547-0628 1051-712X WBBM of Business-to-Business Marketing‚ Vol. 16‚ No. 1‚ January 2009: pp. 1–34 Marketing FIFTEEN YEAR INDICES: 1993–2008 Journal of Business-to-Business Marketing Part I: Subject Listing Fifteen Year Indices: 1993–2008 The Journal of Business-to-Business Marketing (JBBM)‚ an important
Premium Marketing
CONTROLLING Control is an extremely important factor that corporations face daily. Organizational control is the process of regulating the daily activities of an organization‚ therefore‚ making them comply with the plans‚ targets‚ and standards of performance that have been established from within (Daft and Marcic‚ 503). Under Armour Incorporated has established some control systems to better manage the company internally. One would expect that this company would make major strides
Premium Management Control system Process control
shifted but did not give consumers a platform to feel inspirited to change the world. PepsiCo had decide to give away $20 million as a sort of different investment. By starting this‚ projects to change the world are funded. The CEO of Under Armor‚ Kevin Plank started a green clothing line. He provides a fairly prices‚ recyclable and efficient products that consumers find a product from heaven. He believes in the motto which is also used in the corporate world‚ ‘do more for less.’ ‘Less’ is also the
Premium Advertising Yvon Chouinard
Ratio Analysis: When evaluating a stock five types of ratios are considered: firm value ratios‚ profitability ratios‚ activity ratios‚ financial leverage ratios and liquidity ratios. After completing the proper calculations‚ assessments of the stock can be prepared. Starting with firm value ratios‚ Under Armour has earned a net worth of $1‚259‚559‚000. The higher the number‚ the more valuable the firm is on paper‚ and to Under Armour‚ this number is fair compared to other competitors in the
Premium Financial ratios Financial ratio
Table of Contents Step 1: Plan of Investigation 1 Step 3: OPVL 1 Step 4: Investigation and Analysis 2 Step 5: Conclusion 3 Step 6: Bibliography 5 End Notes 7 Step 1: Plan of Investigation This investigation attempts to answer the question how technology impacted ancient Egypt. This question is relevant and important because Egypt’s ancient technology is important and should be understood. The issues that will be addressed are analyzing how this technology effected the Egypt’s ancient world
Premium Ancient Egypt Egypt Management
MGTOP 491 Professor: Dr‚ Arthurs Date: Individual Case analysis: Under Armour: working to stay on top of its game Overview Under Armour‚ was founded by Kevin Plank‚ in 1996‚ one of the major sports clothing and accessories companies in all over the world. They are a supplier of a wide range of sportswear and casual apparel mainly focusing on high technology sportswear for professional athletes. Depending on the high technological and differentiated product lines‚ Under Armour has dramatic
Premium Marketing Clothing Target market
Romanticism Revived and Revealed in The Count of Monte Cristo The film of The Count of Monte Cristo directed by Kevin Reynolds embodies a wide range of characteristics specific to romantic literature such as a love of nature‚ a respect for primitivism‚ and a value of the common man. Almost immediately‚ another romantic idea is revealed: the distinct separation between the working and aristocratic class‚ along with the belief that many of the ill wills of society result from this privileged upper
Premium Romanticism The Count of Monte Cristo
offer the historically valued attributes in its products but came up with unique attributes which created a niche for the brand and tapped into an unexplored market segment. This approach can be traced back to the inception of the brand when CEO Kevin Plank‚ frustrated with how sweat-soaked cotton T-shirts felt underneath sports gear‚ came up with the moisture-wicking technology. This was something revolutionary and Under Armour had created a business around something which no one else had recognized
Premium Investment Generally Accepted Accounting Principles Balance sheet
Case # 5 under Armour - Challenging Nike In Sports Apparel Industry & Market: Kevin Plank‚ University of Maryland football player founded Under Armour in 1996. It generates new idea in the sports wear industry. Under Armour is the first creator of performance wears in the industry. They spread their market to USA‚ Japan‚ UK and Canada. They have around 6000 stores in USA and 2000 Stores in UK‚ Japan and Canada. External Enviorment The external analysis of the sports apparel will describe the attractiveness
Premium Marketing New product development Product management