CSR & Sustainability Case Study The LEGO Group CSR & Sustainability Case Study The LEGO Group Introduction The LEGO Group is a privately held company based in Billund‚ Denmark. It was founded in 1932 by Ole Kirk Kristiansen‚ initially a small carpenter’s workshop (Lego Group‚ 2011). It has since grown into a modern‚ global enterprise that is now‚ in terms of sales‚ the world’s fourth-largest manufacturer of toys (Keynote‚ 2010). The LEGO Groups core product is a line of plastic
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Siemens and the illusion of CSR and codes of business integrity Siemens just settled on a major international corruption case. It turns out that over the past decade Siemens and some of its subsidiaries made at least 4‚283 payments either to public officials or “agents” to secure or retain contracts. The estimated amount of the payments made in more than ten countries surpassed $1.4 billion. During the current case‚ the criminal damages from Siemens were calculated to amount for up to $2.7 billion
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many organizations today is corporate social responsibility‚ which focuses on how businesses deal with their environmental‚ social and economic impacts. CSR is a set of actions of a company that changes business operations to improve‚ maintain‚ or mitigate a company’s impact on society and the environment. Corporate social responsibility (CSR) programs benefit businesses two-fold: they help businesses operate in ways that benefit society and help improve public perception Types of corporate
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Importance of CSR in Inclusive Development Adit Grover Abstract Corporates are aware of the importance of CSR in the present scenario‚ but are not aware of the right kind of CSR activities which would lead to creating an impact in the lives of the people and capacity building. This study will try to bring out the importance of CSR activities to the corporates (Cause Related Marketing) and the role which it can play in brand enhancement. The focus would not only be on impacting lives of the
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regularly contributed to various CSR initiatives in the areas of health‚ education‚ infrastructure‚ and culture. In 2003‚ it decided to allocate 0.75% of its net profit each year for various socio-economic developmental programs undertaken by the company. In 2004‚ it drafted a Corporate Citizenship Policy - a written guideline which was to provide a direction to the company’s CSR initiatives. | | With growing globalization‚ Corporate Social Responsibility (CSR) had been increasing in importance
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(a) Discuss on the importance of corporate social responsibility to business organisations. (20marks) The CSR activities will bring some benefits. Firstly‚ it would enhance the organization’s credibility and reputation. As for risk management‚ modern organizations implement risk management strategies to decrease or even eliminate the risk posed on the organization by a variety of practices associated to several potential threats. Organizations that have made strong efforts over the years
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(Bomannahalli) 2. Do you practice CSR in your Company? Yes No 5 0 100% 0% If Yes‚ When did you started practicing CSR? 1990 2000 2009 for long From last 3-4 years 3. Which CSR Initiatives do you follow? Worldwide Responsible Apparel Production (WRAP) Clean Clothes Campaign (CCC) Ethical Trade Initiate (ETI) Fair Labor Association (FLA) Social Accountability International (SAI) Worker Rights Consortium (WRC) Other 1 0 0 1 1 0 3 17% 0% 0% 17% 17% 0% 50% 4. Which CSR practices are most commonly followed
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The Centre for Society & Religion (CSR) marks the 40th year of its existence in 2011. Begun in 1971 amidst and in response to socio-political upheavals and the radically new thinking emanating from the Second Vatican Council‚ the Centre has continued to blaze a trail in taking up the cause of victimized and marginalized sections of the society. As it was then‚ the CSR in our times too finds itself in the midst of anti-people developments and trends. As the CSR reaches its 40th year‚ it is opportune
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Corporate social Responsibility (CSR) practices are fast gaining importance as a means for companies to gain market access and customer loyalty‚ thus resulting in long-term business sustainability. What are the drivers pushing business towards CSR and how important is it. CSR Summary Corporate Social Responsibility (CSR) is the continuous commitment by business counterpart to behave ethically whilst contributing to the economic economy of the country without neglecting the living standard of its
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CORPORATE SOCIAL RESPONSIBILITY STRATEGY‚ MARKETING PERFORMANCE AND MARKETING SUSTAINABILITY: AN EMPIRICAL INVESTIGATION OF ISO 14000 BUSINESSES IN THAILAND Srisunan Prasertsang‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand Phapruke Ussahawanitchakit‚ Mahasarakham Business School‚ Mahasarakham University‚ Thailand ABSTRACT This study examines the impacts of six dimensions of corporate social responsibility strategy on marketing sustainability through mediating influences of marketing
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