Tourism and Hospitality Marketing Group Assignment (Case Study on Frequent Flyer Programmes) Group Members: Mary Tan Seok Gek Date: Sep 09‚ 2009 [pic] Introduction to Airline Frequent Flyer Programmes Two events contributed to the emergence of Frequent Flyer Programmes (FFPs) in the airline industry. First‚ deregulation of the industry in 1978 created a more customer- oriented marketing strategy. Second‚ the growth in information technology
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Communication a Key Concept in Nursing Practice Communication is a process that occurs within physical and social contexts regularly. Whitehead et al (2008. pg. 63) .The aim of this essay is to discuss Communication as a concept of Professional Nursing Practice. Presently‚ communication is an area of benchmark the government is focusing on to improve the quality of nursing care. The Department of Health [DH] [2001] explained that communication comprises of a number of skills used to promote professional
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e INTRODUCTION The purpose of this study is to highlight the necessity of Work-Life Balance (WLB) within the hotels that are situated in Delhi and NCR. The findings of the study specify that there is a need of scheming Work-Life Balance policies and programs for the Indian Hoteliers to facilitate them to maintain stability for their work and life needs. Through this research‚ an attempt is also been made to make out the different personal motives and its main concern among the different demographic
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Task 1: WORKFORCE PLANNING REPORT A) Workforce Planning - is the business process for ensuring that an organization has suitable access to talent (potential candidates that have the ability to undertake required activities including decisions making) to ensure future business success. Access to talent includes considering all potential resources (employment‚ contracting out‚ partnerships‚ changing business activities to modify the types of talent required‚ etc.). The cycle of workforce planning
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Case study: Why Satisfied Customers Defect Situation Analysis In terms of customer satisfaction and loyalty‚ there are many opportunities in which a organisation or manager can implement in order strengthen themselves in a competitive marketplace and allow for many of their customer to transition from unsatisfied to satisfied to completely satisfied. For a organisation‚ the loyalty of a customer is key to success and the key to loyalty is satisfaction. When dealing with customers‚ a organisation’s
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------------------------------------------------- Hospitality Hospitality is the relationship between guest and host‚ or the act or practice of being hospitable. Specifically‚ this includes the reception and entertainment of guests‚ visitors‚ or strangers‚ resorts‚ membership clubs‚ conventions‚ attractions‚ special events‚ and other services for travelers and tourists. The word hospitality derives from the Latin hospes‚ which is formed from hostis‚ which originally meant "to have power." In the West today hospitality is rarely a
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Some Key Terms and Concepts in Anthropology By Lewis K. Thomas 1. Culture. A learned system of beliefs‚ feelings‚ behaviors‚ and rules for living acquired and shared by a group of people. A person’s culture powerfully influences her/his attitudes‚ perceptions‚ notions of what is ‘reasonable’ or ‘unreasonable‚’ attractive or disgusting‚ correct or incorrect behavior‚ etc. a. Enculturation. The process of ‘learning’ or ‘acquiring’ a cultural system; the process of cultural transmission to infants
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Key Challenges in Maintaining a Relationship between LEGO and Flextronics Name: Shanshan Liu Andrew ID: shanshal LEGO Group is the fifth-‐largest toy-‐maker in the world with a complicated global supply chain‚ while Flextronics is a large Singaporean electronics manufacturing services provider. So
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Hospitality Management. Students become acquainted with a creative and systematic pursuit of organizational goals within the hospitality industry‚ by planning‚ organizing‚ leading and controlling the available resources in a concerted and sustainable way. Innovative Hospitality Management Do you consider yourself to be a creative manager‚ a responsible entrepreneur and/or a hospitality trendsetter? Then start building your future and join an enriching multi-cultural environment which blends
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The LogFrame Handbook A Logical Framework Approach to Project Cycle Management The World Bank 1818 H Street‚ NW Washington DC‚ 20433 USA 7$%/( 2) &217(176 Table of Contents ..............................................................................................................................................3 The Logical Framework.....................................................................................................................................5 Foreword ....
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