Marketing Environment What would you assume to be the key PEST drivers? PEST/STEP is about the macro environment. We should use the finer grained variant of Kotler which details Social into Cultural‚ Demographic and Natural (the first two probably being very “yielding”). Political Forces Alcohol consume is a threat to public health and should be constrained • Market monopolization in Scandinavian and other countries • Alcohol taxes in most countries of the world • Anti-alcohol campaigns
Premium Alcoholic beverage Vodka Alcoholism
International business strategy The Strategic Analysis of IKEA Laura Burns 11027915 Executive Summary This report is a strategic analysis of Swedish home furnishing giant‚ IKEA. The report gives an overview of corporate strategy‚ using Ansoff’s matrix as a tool for analysis‚ allowing us to see how IKEA have developed their strategy. The business strategy is then discussed using Porter’s five forces model as a tool for external analysis. Internal analysis can be identified using either the value
Premium Strategic management IKEA Value chain
B) 250 metres. C) 500 metres. D) Up to 2 kilometres. 3. When you see a train approaching‚ why is it hard to judge its speed and distance? A) Trains can change speeds suddenly. B) An optical illusion makes the train appear to be farther away and moving slower than it actually is. C) Trains do not have two headlights. D) Drivers’ seating position affects their perception. 4. When approaching a crossing without flashing lights‚ gates or bell‚ what should you do? A) Turn up the volume
Premium Debut albums Train Locomotive
TLMBA 2012-2014 Strategic Management Final Exam Ana Tomaz – 153 012 155 1 Furniture retailing market Japan 50% China 17% Latin America 2% 8 €/inh. Brasil 65% 400 Bi euros in 2012 Others 2% Asia 18% EU 25 45% NAFTA 33% 210€/inh. Imports 9‚5% 165€/inh. Imports 32%( 20% from Asia and 5% from Europe) 1 – Furniture retailing business analysis and its KSF Macro Environmental Analysis 2 Furniture retailing market Schools‚ hospitals‚ hotels and churches
Premium Strategic management
Increased Safety and Decreased Attention Advanced Driver Assistance Systems are sweeping the automotive industry. Although they can help drivers avoid potential accidents‚ they are continually making drivers less concentrated on the road and more reliant on man-made machines to help them drive. There are a number of reasons why in recent years electronic driving aids have been developed and implemented at an ever-increasing rate. The first and foremost reason is safety (i.e. an unacceptable number
Free Automobile Automotive industry Vehicle
IKEA CASE STUDY Introduction IKEA is one of the world’s most successful global retailers. In 2007‚ IKEA had 300 home furnishing superstores in 35 countries and was visited by some 583 million shoppers. IKEA’s low priced‚ elegantly designed merchandise‚ displayed in large warehouse stores‚ generated sales of 21.2 billion in 2008‚ up from 4.4 billion in 1994. Although the privately held company refuses to publish figures in profitability‚ its net profit margins were rumored to be approximately
Premium IKEA Ingvar Kamprad
Allocate indirect costs Template: Identifying cost drivers Cost drivers are measurable factors that allow you to determine the relationship between the indirect cost and each program area. They are program-related units that cause an indirect cost to increase or decrease. Another way to think about it would be factors that can approximate the demand that each of your program places on the particular resource item. The appropriate driver may be different for each cost item‚ depending on which
Premium Costs Variable cost
Case Study IKEA Draft Version GROUP NAME: AE Group NAME: Yimiao Lin‚ Bertrand Pedersen‚ John Sharp‚ He Gao‚ Kathy Wong CLASS: BMO6622 - MANAGING INNOVATION & ENTREPRENEURSHIP TEACHER: Mr. Patrick Foley DUE DATE: 8th September 2008 TABLE OF CONTENTS Page I. The Background In 1956 when an employee of Ikea‚ Gillis Lundgren upon realising that a table he
Premium IKEA
analyzes the roots of themes and characters in the films of Martin Scorsese. I focused on the analysis of Taxi Driver. The young Scorsese was angry with the church because its view on sex were not consistent with his experiences. In addition‚ Scorsese was also angry about women‚ which was very evident in his early films such as Raging Bull and Taxi Driver. The author compares Taxi Driver to other Scorsese films and points out their distinct similarities and analogous characters‚ such as Travis Bickle
Premium Martin Scorsese Taxi Driver Robert De Niro
Distracted Drivers! General Purpose: To inform! Specific purpose To inform the audience about things distracted drivers do while driving.! ! ! ! ! Distracted Drivers! Who here has been involved in a car accident? Did you know that in 2012‚ 3‚328 people were killed in distraction-related crashes and about 421‚000 people were injured in crashes involving a distracted driver? I myself‚ didn’t know about these shocking statistics. Nothing grinds my gears more than drivers who unintentionally
Premium Mobile phone Bluetooth Text messaging