IMC report: Dove winning in China Intro to Advertising (MKTG1294) Nguyen Trung Kien (3425426) Group 1 In 2010 Dove faced a serious crisis in Chinese market. Dove’s sales declined rapidly‚ while its main competitor‚ Olay‚ grew. Comparing to other top five shower gel brand Dove had a tiny 2% market share. Dove was expensive and not well distributed. In addition Chinese women considered Dove to be worse then Olay. So it is rational for Dove to withdraw from Chinese market. However they decided
Premium Marketing Advertising Public relations
Segmentation • Target Market • Positioning 8-9 Communications Strategy • Message • Source • Channel • Receiver • Feedback 9-10 Creative Strategy • Advertising Problem or Issue • Advertising and Communication objectives • Target Audience • Major Selling Idea and Key Benefits • Creative Strategy Statement • Supporting Information and Requirements 10-11 Budget 12 Media Planning 13-16 Media Strategy • Advertising • Direct marketing • Internet • Interactive
Premium Advertising Marketing
To break a message encrypted with private-key cryptography‚ it requires either to exploit a weakness in the encryption algorithm‚ or to try an exhaustive search of all possible keys (brute force method). Increase in key size is an e ective remedy for this. If the key is large enough (e.g.‚ 128 bits)‚ such a search would take a very long time (few years)‚ even with very powerful computers. Private-key methods are ecient and dicult to break[21]. However‚ one major drawback is that the key must be exchanged
Premium Computer security Cryptography Security
motives so as to design advertising programs and promotional activities accordingly. Breeze‚ which has long been Unilever’s flagship detergent brand sold in Thailand‚ is a very good example for IMC strategy utilization. The new campaign of Breeze is one of good examples on using IMC strategy. Breeze has launched its new campaign “Dirt is good” since the year 2546‚ and has expanded its target groups from housewives to little children and teachers. The company captures attention and induces
Premium Marketing
TABLE OF CONTENTS 1. Current Situation 3 1.1 Current Performance 3 1.2 Mission 3 1.3 Objectives 3 1.4 Strategies 3 1.5 Policies 4 2 Corporate Governance 4 2.1 Board of Directors 4 3 External Environment 4 3.1 Societal Environment (PESTDN) 4 3.1.1 Political-Legal 4 3.1.2 Economic 5 3.1.3 Sociocultural 6 3.1.4 Technological 6 3.1.5 Demographic 6 3.1.6 Nature 7 3.2 Task Environment (Porter’s Five Forces) 7 3.3 Consumer Behaviour
Premium Apple Inc.
Identify the IMC tool used‚ the rationale why & how the tools are being used. The structure of this section would be as below : * Type of IMC tool utilised (ie : Advertising; Sales Promotions; PR‚ etc) * Objectives‚ help identify the role of the IMC tool and purpose of using the selected tool * Tools/media used * Description on how the tools were being used and executed The Integrated Marketing Communication (IMC) is a strategy to brand communications where different channels
Premium Advertising Marketing Public relations
Grade: E-3 Date: 20121030 Book Title: A Message To Garcia Author: Elbert Hubbard Why I chose this book: I chose to read A Message To Garcia because it was recommended to me by Marines that had read it before. I didn’t really know what to expect‚ especially to find that it was actually an essay just a little over two pages long. After reading it‚ I knew exactly why it was recommended to me. Give a brief description about this book: Hubbard starts out his story
Premium Knowledge United States Marine Corps Marine
IMC TOOLS USED BY LUX Promotion The great Indian brand wagon started nearly four decades ago. Great brands sometimes outlast their ambassadors as proven by Lux which celebrated its 75th anniversary in India. The first ambassador‚ Leela Chitnis featured in a Lux advertisement which flagged off the Lux wagon. She gave way to a galaxy of stars which includes Madhubala‚ Nargis‚ Meena Kumari‚ Mala Sinha‚ Sharmila Tagore‚ Waheeda Rehman‚ Saira Banu‚ Hema Malini‚ Zeenat Amaan‚ Juhi Chawla‚ Madhuri Dixit
Premium Bollywood Advertising Shahrukh Khan
Annual Report 2011. Key Figures Daimler Group 2011 Amounts in millions of euros Revenue Western Europe thereof Germany NAFTA thereof United States Asia thereof China Other markets Employees (December 31) Investment in property‚ plant and equipment Research and development expenditure thereof capitalized Free cash flow of the industrial business EBIT Value added Net profit/loss Earnings/loss per share (in €) Total dividend Dividend per share (in €) 106‚540 39‚387 19‚753 26‚026 22‚222 22‚643
Premium Daimler AG Corporate governance Mercedes-Benz
AP EURO ART MOVEMENTS Overview: Page # • Italian Renaissance (1400s-mid1500s)………….1-2 • Northern Renaissance (1500s-late1600s)…………3 • Mannerism (Mid-Late 1500s)………………………..3-4 • Baroque (1600-1750)…………………………………...4-5 • Rococo (1700s)…………………………………………….5-6 • Neoclassicism (1750-1850)………………………..........6 • Romanticism (1800-1850)…………………………........7 • Realism (1850-1900)…………………………………....7-8 • Impressionism
Premium Renaissance Italy Middle Ages