Identify the key actors and forces in the company’s marketing environment that affect its ability to serve its target customers effectively.The marketing environment can be defined as everything that surrounds an organization’s environment and can affect its operation.The business environment consists of the actors and forces that affect an organization’s ability to develop and maintain business with its targeted customers. These are the Micro Environment‚ the Macro environment and the internal environment
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Prompting individual from within or hiring personal from other organisation‚ would have its positive and negative effects. The CEO’s decision will also affect the organisation culture‚ behaviour and profit. Some of the case of promoting from within likes Jack Welch from General Electric which is the “youngest ever chief executive officer (CEO) in 1981” (Answer). He was an individual promoted from within and worked his way up the corporate ladder. During the 20 years of his service as CEO‚ the organisation’s
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Understanding Organisations: Understanding the internal and external organisational environments This section covers: Organisational theory Organisation structure Centralisation and decentralization Levels of the organization Mintzberg’s nine design parameters Formal organisational relationships Definition of an organisation: Systems of activities and behaviours to enable humans and their machines to accomplish goals and objectives a joint function of human characteristics and the nature
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* External and Internal Analysis and Competitive Advantage In this lecture‚ we focus * Company’s present strategy * Internal strength and weakness and external opportunity and threat * Five generic competitive strategy * Competitive advantage and strategy for Diversification * External and Internal Analysis and Competitive Advantage Considerations for Present Strategy: * Cost (low cost?) * Quality (superior quality?) * Customer based (broad or narrow segment) * Product-distribution
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in US components‚ which in turn‚ were fabricated from Korean steel. But what influenced the trend for globalization? This essay will outline two main macro factors that helped globalization to evolve. It will then pass on to describing four major features of globalization. To begin with‚ the globalization was driven by the decline in barriers of the free flow of goods‚ services and capital that has occurred since the end of the Second World War due to the GATT arrangements. This resulted in significant
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help the ordering process speed up‚ this controlling function was a needed change for McDonalds in order to provide better quality service. In Europe they plan to try to eliminate some cashiers and have their customers use the touch screens to conduct their order‚ just like they would at a self-checkout. McDonalds may now be seen as one of Americans most innovative companies today. They continue to come up with new changes to the menu to attract a wider set of customers. By creating healthier products
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Internal Customers: This means if one department‚ individual or process within an organization supplies another such within the same organization with goods‚ information or services then the latter is described as the internal customer of the former. For example‚ a dispatch department may be the internal customer of a packing department‚ which in turn may be the internal customer of the manufacturing process. External Customers: External customers are those persons who come from the outside to
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External/Internal Factors While driving on a congested freeway during rush hour many people may have often wished that all the other cars would simply disappear so we arrive at our destination on time. Realizing that it is beyond their control‚ their thoughts may return to another solution and something that they can control – the departure time. All those other cars on the freeway are external factors affecting a commute to work. Their presence or behaviors are beyond an individual’s
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| Key Internal & External Influences Affecting Tourism in Brazil | Audit Report | | | | | | Contents Page: * 1) Introduction * 2) External PESTLE Analysis Table * 2.1) Political Influences * 2.2) Environmental Influences * 2.3) Social Influences * 2.4) Technological Influences * 2.5) Legal Influences * 2.6) Environmental Influences * 3) Internal Strengths & Weaknesses * 4) References Key Internal & External Influences
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Table of contents 1. Introduction..................................................................................................................2 2. The role of internal and external auditors in corporate governance..............................2 3. Difficulties faced by auditors in contribution to corporate governance……………....4 4. Conclusion…………………………………………………………………………….6 5. References…………………………………………………………………………….7 1. Introduction Corporate governance involves measuring
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