(Coca-Cola) and Aquafina (PepsiCo) for less than the cost of bottling it. The risk of entry by potential competitors isn’t a strong competitive pressure in the industry. PepsiCo and Coca-Cola dominate the industry with their brand name and distribution channels‚ which makes it difficult for new entrants to compete with these existing firms. High fixed costs of production facilities‚ logistics‚ and economies of scale also deter entry. It’s difficult for a new firm with a small production capacity‚
Premium Coca-Cola Soft drink
Channels of Communication Types of Communication: Internal and External Need for Internal Communication Organize Decision-making Motivation Morale Reduce labour turnover Reduce abseentism Harmony Channels of Communication • Management can use one or more channels to communicate with his employees and obtain a feedback.Some experts prefer to use the phrase “lines of communication” instead of channels of communication. • We have Upward ‚ Downward‚Vertical‚ and horizontal.
Premium Management
Oxford Brookes University Research and analysis report Project Topic 6 The identification of key factors or indicators in the motivation of employees in an organization of your choice. By: ACCA Student No : April 2006 4‚867 words 1 Table of Contents 1 Introduction 1.1 1.2 1.3 1.4 1.5 1.6 Reason for choosing the topic Aims and objectives Company background Definition of motivation Key factors of motivation Motivation models and theories Page No. 3 3 3 3 4 4 4 7 7 7 8 9 11 12 13 14 15 16 17
Premium Motivation Maslow's hierarchy of needs
Abstract The history of digital image compositing—other than simple digital implementation of known film art—is essentially the history of the alpha channel. Distinctions are drawn between digital printing and digital compositing‚ between matte creation and matte usage‚ and between (binary) masking and (subtle) matting. The history of the integral alpha channel and premultiplied alpha ideas are presented and their importance in the development of digital compositing in its current modern form is made clear
Premium Computer graphics
International University (SIU)} Strategic Marketing Assignment II PepsiCo Vs Coca Cola India’s Perspective Prepared By: Ajay Shivpuje (20) Control of market share and dominating volumes are key issue of this article. Just how is this done in such a competitive market is the underlying issue. Which are the strategies those helped these major players to become successful in India. Both these major giants entered India around 1992.Both giants
Premium Coca-Cola Marketing Pepsi
BRISK® CASE STUDY Overview Customer Profile The Pepsi-Lipton Partnership is a joint endeavor between two major brands‚ Pepsi-Cola North America and Unilever. This entity is responsible for the Canadian promotions of Lipton‚ one of the leading beverages in the global market. Business Situation The company launched an entirely new Brisk® Ready-to-Drink Iced Tea early last year. The brand recognized the emerging presence of a new media segment and required assistance in exploring the potential
Premium Text messaging SMS Short Message Service
presentation is to discuss the theory of distribution strategy with the underlying real life examples of McDonald ’s fast-food restaurants in Australia. In other words‚ the aim is to discuss McDonald ’s distribution channel‚ the way this fast-food restaurant gets its products to the market. Nonetheless‚ this presentation will demonstrate that McDonald ’s distribution strategy is effective in many cultures. In the theory of marketing mix‚ place (distribution) determines where the product will be sold
Premium Marketing Fast food Fast food restaurant
terms of higher market capitalization‚ gross margin and net income. However‚ Pepsi was leading the fight in terms of growth in revenue and net income. However‚ Pepsi’s stock performed 45% better than Coke’s stock. Overall‚ Pepsi was a smaller company but it was growing faster than Coke. Coke had a strong foundation‚ however‚ their revenue during this period increased due to summer months artificially increasing the demand. Pepsi‚ on the other hand‚ had consistent growth. The market for carbonated beverages
Premium Coca-Cola Cola
CONTENTS Chapter No. Chapter No-1 INTRODUCTION 1.1 Introduction 1.2 Need for the Study 1.3 Objective of the Study 1.4 Methodology 1.5 Limitations Chapter No-2 PEPSI COMPANY OVERVIEW 2.1 Genesis and Growth 2.2 Organization Structure 2.3 Production Function 2.4 HR Function 2.5 Finance Function 2.6 Marketing Function 2.7 Future Function Chapter No-3 DATA ANALYSIS AND INTERPRETATION 3.1 Introduction 3.2 Details of the survey conducted 71 Chapter No-4 SUMMARY AND SUGGESTIONS 4.1 Summary 4.2 Findings
Premium Pepsi
(CAGR) GDP per capita at starting point (% of US) China (1990-97) 10.0 5 Korea (1970-85) 8.2 6 Thailand (1985-95) 7.8 10 Indonesia (1988-97) 5.9 6 India (1993-99) 4.2 4 Source: World Development Indicators; The Economist (2000) Exhibit 3.2 20000211DL-ZXL350_8(ECO-PERF) Indexed to US in 1996 = 100‚ 1990-99 BREAK-UP OF INDIAN GDP PER CAPITA Labour productivity 100 36 29 GDP per capita 22 8 100 49 25 23 US Korea Poland
Premium Economic growth India Gross domestic product