POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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Title Freezing and Melting Point Objectives 1. To gain proficiency in constructing a graph and plotting data points. 2. To determine the freezing points of a compound from the graph of decreasing temperature versus time. 3. To determine the melting points of a known and unknown compound. Introduction Physical changes are the changes in the physical properties of a substance (Moore‚ Stanitski & Jurs‚ 2009). Freezing point is the fixed temperature at which a pure liquid converted into crystalline
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The Florida Keys and Key West Florida has many Venues to offer as a state‚ but one of its most unique infrastructures is the Florida Keys and Key West. Florida’s tourism is a big money maker for the state in the Keys and Key West they have many places for tourist to go that are so different than any other place in Florida. The Florida Keys are the most southern point in the continental U.S.A.‚ and they offer 150 miles of very unique interest and pastimes for everyone. (Meinking) Their motto is to
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calories. Many companies are in the market with their products as complete health products; such as Complan‚ Bournvita‚ Horlics etc. but the parent is always wondered which is the best health drink to buy for their kids? COMPAN VS HORLICS Points of Differentiation: Product wise: Essential nutrients for kids: Look for these components when choosing any nutritional supplement for kid. * Calcium- Required for building strong bones and sustaining a normal
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FACULTY OF ART AND SOCIAL SCIENCE DEPARTMENT OF MASS COMMUNICATION SUBJECT : BMC 318 WRITING FOR PRINT MEDIA LECTURER : SANGA‚ FRANK STUDENT NAME : SUKA‚ ROSENA SIMON REG.NO : .TU/DARco/BMC/010/115 QUESTION: What are the key points you have to consider when writing for magazine and newsletter. What are differences with newspapers. Submission date : 22nd December‚ 2012 According to Sarkar.N.(2008) Newsletter is defined as a small publication (as a leaflet or newspaper)
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SECTION I 1.1 Introduction Nowadays‚ data processing uses one or more database at one or more certain organizations. Databases are use in transaction processing where information are stored‚ retrieved and transmitted at certain time it is needed. Examples of transaction processing systems are airline reservation systems‚ billing system‚ payroll system‚ library system‚ online marketing and online transaction processing. Handling business is not an easy thing to do. In order to have a successful
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Question 1 of 15 | 1.0 Points | If borrowers with the most risky investment projects are more likely to seek bank loans than borrowers with the safest investment projects‚ banks face the problem of ________. | | | | A. adverse credit risk | | | | | B. adverse selection | | | | | C. moral hazard | | | | | D. conflict of interest | | Answer Key: B Question 2 of 15 | 1.0 Points | Banks’ attempts to solve adverse selection and moral hazard problems help explain
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History Coursework – B Question To what extent do you consider that the October 1917 Revolution was a key turning point in the development of modern Russia in the years 1856-1964? The October 1917 Revolution is undoubtedly a momentous and extremely important event in Russia’s history‚ one that ousted the centuries-old Tsardom that ruled over the empire‚ in favour of the radical communist movement in the form of the Bolsheviks‚ headed by one Vladimir Iliych Lenin. However‚ did this sudden move
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Eduardo Valdez Mr. Pass ELA May 13‚ 2015 The Tipping Point In his book‚ “The Tipping Point‚” Malcolm Gladwell puts forth a compelling theory that illustrates the way trends and epidemics share three common characteristics: The Law of The Few‚ The Stickiness Factor‚ and The Power of Context. Gladwell begins with an overview of three shared factors between all epidemics. In essence‚ “epidemics” happen when the right people encounter a potent idea under favorable circumstances. This to me seems a
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“cut-throat” competition. Automation of one’s point of sale and inventory system puts you a step ahead in the game. It helps you conduct business transactions with ease as you only have to press a few keys. It liberates you from countless paper works as computation of the day’s sale and keeping track of inventory are done automatically. With these things in mind‚ the proponents hopes that upon completion of this Proposed Point of Sale and Inventory System‚ will find it of great
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