ADIDAS BRAND AUDIT Eleonora Popova Nertila Asani Reita Hackaj Tomas Krajcovic TABLE OF CONTENTS adidas Background .............................................................................................................. 2 Industry Background ............................................................................................................ 2 Consumer analysis............................................................................................................... 2 Brand
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Table of contents Introduction about Adidas Introduction about Adidas All In Genesis of the campaign Campaign message Position Campaign at glance Advertisement objectives Specific target audience Media vehicle selected Event management objective Adidas in Vietnam in this campaign Campaign Effectiveness Recommendation Reference Introduction about Adidas Adidas is a German multinational corporation that designs and manufacturers sports clothing and accessories based in Herzogenaurach‚ Bavaria‚ Germany
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STRATEGIC BUSINESS PLAN Daniel Patrick Carl Ross Premtim Kryeziu Jhad Hindi Table of Contents Executive Summary 3 Introduction to Adidas 3 Mission Statement 4 Corporate Vision 5 Management Structure 5 Executive Board 5 Members of the Executive Board 5 Supervisory Board 7 Members of the Supervisory Board 7 Committees of the Supervisory Board 11 Organizational Flowchart 13 Issues facing the organization 14 Six Forces Analysis 14 Rivalries: 14 Substitutes: 14 New Entrants: 14 Customers
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Alexandria higher Institute of Engineering and Technology Engineering Economy (EM 431) ADIDAS SWOT and PESTEL Analysis Name Ahmed Fawzy El-Safty Esraa Ahmed Tawfeek Submitted by: Section 1 1 1 2 2 3 3 3 No. 13 21 29 31 38 63 65 74 Aya Abd-El Razak Mohamed Aya Hesham El-Shenaway Basma Medhat Abd El-Zaher Ali Mahmoud Soliman Omar Ali Fahmy Katary Karim Mohamed Abd El-Salam Submitted to: Dr. Islam Nazier Page 1 of 19 Table of Contents 1.0 Introduction ..............
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Industry Analysis of ADIDAS using Porter’s Five Forces Model 1. Degree of Rivalry of ADIDAS Adidas is competing in the market with many rival firms including the world leaders Nike and PUMA. The rivalry among existing competitors is pretty high in the sports and footwear industry. As ADIDAS deals with products of low product differentiation and the switching costs are low‚ the degree of rivalry is so high. The diversity of rivals‚ that is the rival firms like NIKE‚ PUMA are of different cultural
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well as bottom lines improvement‚ adidas presents an ample opportunity to understand the application of service innovation and SDL in order fulfilment and outbound logistics at one of the most successful e-Commerce sporting goods companies in the world. Second‚ adidas strategy places emphasis on the innovation‚ customer orientation as well as excellent experiences‚ which is strictly in alignment with the SDL perspective. As the mind set “creating the new”‚ adidas is at the period of creation and inspiration
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Exercise 1 A Adidas Adidas Three Major Strengths * It appeals to the younger generation * Endorse young superstars * High Performance product Weaknesses * Rigid pricing structure * Least preferred as oppose to Nike * Price to high though is linked to quality Opportunities * Acquisition of Reebok * Growing revenue from opening of town retail stores * Continuing challenges in import/export duties Threats * Doesn’t have strong distribution network
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What is a multinational company? A multinational company is one where regional headquarters are set up in different countries. In this example‚ Adidas is a multinational company because aside from its main parent headquarters in the United States of America‚ it has set up regional headquarters in other countries‚ such as China‚ Indonesia‚ Great Britain‚ and so on. Such a globalised company has profound effects on the company itself and the host countries. Benefits to the Host Country Investment
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Adidas roped in the image of Missy Elliot to its brand in 2002 to cater to the new market segment of 12-24 that needed a cool theme to go with the product rather than the utility of the product. Adidas being in the apparel business made more sense if they combined their product with style and fashion and Missy Elliot was the Hip-Hop goddess of the time which had a strong influence on urban style and fashion. Adidas was successful in connecting footwear to style‚ style to music‚ music to a diva and
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4. Analyse critically how Customer Relationship Management (CRM) system can play an important role to increase profits for each of the organization. CRM (Customer Relationship Management) is an information industry term for methodologies‚ software‚ and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example‚ an enterprise might build a database about its customers that described relationships in sufficient detail so that management
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