Bachelor of Sciences in Business Administration major in Human Resource Development Management Zara Clothing Company Marketing Plan By Mr. Carl Jastine Eugenio Ms. Angelica May Ignacio Ms. Mary Christine Agojo Ms. Shenna Mae Reyes Mr. Eric Balaoro I. Executive Summary Zara is the largest retail company owned and run by Inditex‚ largest Spanish corporation and the world’s largest fashion group. The way Zara has runs its company is by following a vertical integrated operation
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Zara is a very big clothing chain from Spain. The chain was founded in 1975 by Mr. Ortega‚ and it now has more than 1.000 stores in approximately 63 countries – so it is a very big chain. However Zara has its biggest market in Spain‚ where they have 364 stores in total. They sell fashion clothes of a fairly good quality to reasonable prices – this also means that they have a broad target group‚ which we believe to be from kids to adults younger than 50‚ both men and women. Over the years Zara has
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relevant literature. Zara has been the major pioneer of ‘disposable’ fashion; which makes up over 12% of the UK clothing industry. Zara outperforms its rivals in profitability‚ brand identity‚ and its successful business model. I have used Porter’s five forces model (Porter‚ 1995) to analyse the industry and Zara’s strategic position. I have applied the theory of this model and its determinants to my research of Zara; providing evidence to form strong conclusions. Zara faces competition from
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Case Analysis 1: Zara IT for Fast Fashion 1.) After analyzing the case Zara: IT for Fast Fashion and reviewing the company’s operational strategies‚ we can identify both positive and negative aspects within the organization. Major contributors to the company’s success include: a fined tuned value chain system; lean manufacturing‚ design and distribution; the ability read target markets and predict market trends. Conversely the most significant issues identified in the case include: (1) Poor IT
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Jonathan Thompson Case Study Write-up- Zara 27 March 2013 Zara strategic model began to evolve as they expanded to overseas markets‚ they began to invest in their manufacturing logistics‚ and IT‚ which included a JIT manufacturing system‚ a 130‚000 square-meter warehouse close to the corporate headquarters‚ and an advanced communication system to connect headquarters and supply‚ production and sale locations. Zara created a vertically integrated system that minimized distance and time between
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Company Case: Zara: The Technology Giant of the Fashion World Identification of the Problem/s or Issue/s Zara‚ a Spanish-based chain owned by Inditex‚ is a retailer who has taken a new approach in the industry. By owning its in-house production‚ Zara is able to be flexible in the variety‚ amount‚ and frequency of the new styles they produce. With their unique strategy‚ Zara has the competitive advantage to be sustainable. In order to maintain that advantage and growth they must confront certain
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My writing capabilities‚ when writing about things like emotions‚ fall within the limits of those that I love. I could write novels about my mother’s strength or my sister’s dedication or even one about my cat’s eating habits‚ but when I’ve been asked to write about myself‚ I never can. For a lack of a more scholarly word choice‚ I see difficulty in talking about myself or my qualities without feeling as if I have an extremely inflated sense of self. I tend to keep to myself and while to my innermost
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The middle-aged mother buys clothes at the Zara chain because they are cheap‚ while her daughter aged in the mid-20s buys Zara clothing because it is fashionable. Clearly‚ Zara is riding two of the winning retail trends - being in fashion and low prices - and making a very effective combination out of it. Much talked about‚ especially since its parent company’s IPO in 2001‚ often admired‚ sometimes reviled‚ but hardly ever ignored‚ Zara has been an interesting case study for many
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OPER 1027 Term 1 Assessment Case study 1-Capacity Planning in Zara Zara is one of the famous brands of the Spanish retail group. It sells up-to-the-minute ’fashionability’ at low prices‚ in stores that are clearly focused on one particular market. (Slack‚ Chambers‚ Betts‚ & Johnson‚ 2006) The first store opened almost by accident in 1975 due to a large pyjamas order cancellation. But now‚ the holdings group included Zara and the other branded chains Pull and Bear and Massimo Dutti‚ which have over
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“Managerial decision making: an Anglo-Brazilian comparison”‚ in Warner‚ M Axelsson‚ R.‚ Cray‚ D.‚ Mallory‚ G.R. and Wilson‚ D.C. (1991)‚ “Decision style in British and Swedish organizations”‚ British Journal of Management‚ Vol Barney‚ J.B. (1991)‚ “Firm resources and sustained competitive advantage”‚ Journal of Management‚ Vol Bugra‚ A. (1994)‚ State and Business in Modern Turkey: A Comparative Study‚ State University of New York University Press‚ New York‚ NY. Carr‚ C. (2005)‚ “Are German‚ Japanese and Anglo-Saxon
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