The 7 Key Differences Between business-to-business and consumer marketing by Robert W. Bly When asked if he could write an effective direct mail package on a complex electronic control system‚ a well-known direct response copywriter replied‚ “No problem. It doesn’t matter what the product is. You are selling to people. And people are pretty much the same.” He’s wrong. Yes‚ there are similarities. But there are also differences in selling to business and professional
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Electronic waste From Wikipedia‚ the free encyclopedia For the EC directive‚ see Waste Electrical and Electronic Equipment Directive. Defective and obsolete electronic equipment. Electronic waste‚ e-waste‚ e-scrap‚ or waste electrical and electronic equipment (WEEE) describes discarded electrical or electronic devices. There is a lack of consensus as to whether the term should apply to resale‚ reuse‚ and refurbishing industries‚ or only to product that cannot be used for its intended purpose
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In 1965‚ Dr. Gordon Moore working as the Director of R&D for Fairchild Semiconductor published a paper titled “Cramming more components onto integrated circuits”. In his paper‚ he discusses the future of electronics and how these “integrated circuits will lead to such wonders as home computers—or at least terminals connected to a central computer—automatic controls for automobiles‚ and personal portable communications equipment”. He also discusses how the rate in which the number of transistors
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| | |Impact of FDI on Indian Consumer Goods Retail Industry | | | | |
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financial services with mobile telephony are vast. True‚ mobile money operations have taken off with such visible brands as Paga (Pagatech)‚ PocketMoni (eTranzact)‚ VCash (VTNetwork) U-Mo (UBA) and IBTC MobileMoney gaining top of mind awareness among consumers. Other brands and players‚ less visible but equally operating‚ just starting up‚ or recently licensed include M-Kudi‚ PayCom‚ Eartholeum‚ Fortis‚ Monitise‚ GTBank‚ EAZYmoney (Zenithbank)‚ Chams Nigeria‚ Corpereti Services‚ Parkway‚ First Bank‚ EcoBank
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Background Information This case analyses the ABC and ABM implementation process at Global Electronics Inc (GEI). GEI has been using a traditional costing system which allocates manufacturing overhead costs based on direct labour hours‚ which is about 10% of total cost. This costing system resulted in operating losses o $100 million although sales have been $650 million. As a result‚ it was believed that GEI’s costing system is not accurate. GEI’s new top management team believed that an Activity
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Global Electronics Inc. Case Analysis Background Global Electronics‚ Inc. (GEI)‚ has its main office in Sarasota‚ Florida and the company employs about 2‚300 people at its three U.S. fabrication facilities (located in Huntsville‚ Alabama; Evansville‚ Indiana; and Reading‚ Pennsylvania)‚ and has 4‚000 employees at its assembly and test facility in Kuala Lumpur‚ Malaysia. Discrete power semiconductors and analog‚ digital‚ mixed-signal‚ and radiation-hardened integrated circuits for signal processing
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LG Electronics‚ a Korea electronics company headquartered in Seoul‚ South Korea. The company was established in 1958 by GoldStar Co.‚ producing radios‚ TVs and home appliances. LG was formed by the merger of two Korean companies‚ Lucky and GoldStar‚ which the name ‘LG’ was the short form of these two companies’ first alphabet. LG Corp. founder Koo In-Hwoi established Lak-Hui Chemical Industrial Corp. (now LG Chem) in 1947. The name Lak-Hui was then been pronounced as “Lucky” and in 1952 “Lucky”
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University of Science and Technologhy NAME: DAVID SURNAME: MAKACHA STUDENT NUMBER: N0070508B COURSE: MEDIA IN AFRICA DEPARTMENT: JOURNALISM AND MEDIA STUDIES QUESTION Outline factors hindering the development of film Industry in Africa Gebre-Egziabher (2006) notes that film was first introduced in Africa in the 1920s. It was used as a propaganda tool to manipulate the Africans to endorse the white minority rule. Gebre-Egziabher (2006) further mentions
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_____________Download from www.JbigDeaL.com Powered By © JbigDeaL____________ Q. No. 1 – 25 Carry One Mark Each 1. Consider the following statements regarding the complex Poynting vector P for the power radiated by a point source in an infinite homogeneous and lossless medium. Re P denotes the real part of P . S denotes a spherical surface whose () ɵ centre is at the point source‚ and n denotes the unit surface normal on S. Which of the following statements is TRUE? () (B) Re (P ) increases with
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