Beximco Pharmaceutical Ltd is the manufacturer and marketer of pharmaceutical product under chemical divisions of Beximco Group. Beximco Pharmaceuticals is one of the leading pharmaceutical companies in Bangladesh. It also is one of the biggest suppliers of pharmaceutical product of any Bangladeshi based company. BPL is the first Bangladeshi company to supply pharmaceutical product to Riffles Hospital the most prestigious hospital of Singapore. The study has been carried out with the following objectives:
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With increasing demand from downstream industries and support from Chinese government‚ Polyvinyl Pyrrolidone production and consumption has been growing rapidly in the past few years‚ and China has become one of most important PVP producers in the world with larger export volume. However‚ affected by global financial crisis‚ most PVP’s downstream industries have witnessed a downturn since late 2008‚ which seriously impacted PVP industry both in domestic and overseas market. How did China’s PVP overcome
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Omni-Channel 2012: Cross-Channel Comes of Age 2012 Benchmark Report Nikki Baird and Brian Kilcourse‚ Managing Partners June 2012 i Executive Summary Since our first cross-channel benchmark in 2007‚ we’ve observed how retailers have moved from accepting the notion that establishing a selling channel in the “digital” domain is important‚ to realizing that the new selling channels need to have some level of integration to the legacy store channel‚ and now to an understanding that
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The Fashion Channel is a well known cable television network dedicated to fashion only. CEO Jared Thomas founded the network in 1996 and had seen constant growth in sales‚ revenue and profit since its beginning. Thomas understands that in order to stay aggressive the company needs to strengthen its competitive position. Thus‚ Thomas hired Dana Wheeler‚ an expert in marketing. Dana needs to prove that her recommendations of spending more than $60 million in national and affiliate advertising‚ promotion
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Charlotte Langston Marketing Channels The marketing channel(s) that will be used to distribute that product and the reason why these channels were selected Our marketing channels which will be used to distribute the household cleaning products are direct and indirect to consumers and direct and indirect to businesses. Direct selling is a dynamic‚ vibrant‚ rapidly expanding channel of distribution for the marketing of cleaning products. Direct marketing presents the product and service directly
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Pharmaceutical Industry’s Marketing Practices (Against) Marketing is the process by which companies determine what products or services may be of interest to customers‚ and the strategy to use in sales‚ communications and business development. Research and advertising Is a big part of marketing. Marketing involve doing lots of research and is the process by which companies determine what products or service the public wants or needs in order to target the market. Pharmaceutical industry
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Active Learning Is the Key of Success in University Xin Nie University of Manitoba Course Instructor: Lisa K. Soiferman Teaching Assistant: Juliet G. Daet Jan.22 2015 Word Count: 637 Essay Number: 1 Active Learning Is the Key of Success in University Many students still play the traditional role in the university when they are in the classroom; they focus from the teachers and textbooks instead of themselves. Some of students are visual learners that need to see to understand; while others
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CHANNEL MANAGEMENT of SHAVING CREAM Vikalp Bhardwaj 12DM-165 Section-7 A channel is an organized network of agencies and institutions which‚ in combination‚ perform all the activities required to link producers with users to accomplish the marketing task. -(Bennett 1988). This channel must be designed such that it delivers a level of value to the customer that creates a sustainable competitive advantage for the supply chain. It can take many forms depending upon the requirements of the customer
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Chapter 3 Closing Case: The Pharmaceutical Industry Historically‚ the pharmaceutical industry has been a profitable one. Between 2002 and 2006 the average rate of return on invested capital (ROIC) for firms in the industry was 16.45 percent. Put differently‚ for every dollar of capital invested in the industry‚ the average pharmaceutical firm generated 16.45 cents of profit. This compares with an average return on invested capital of 12.76 percent for firms in the computer hardware industry‚
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Title: Examine the underlying factors in the current success of a well-known fashion brand of your choice and assess the extent to which the brand’s success looks set to continue. Word counts: 1218 This essay will introduce a well-known fashion brand‚ ZARA‚ and illustrate the underlying factors in the current success of its company. Meanwhile‚ it will also evaluate ZARA’s prospective development and provide possible strategic suggestions. Established in 1963‚ Inditex group is one of the largest
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