Singapore Airlines: Factors Accounting for Marketplace Success This paper looks at how good market auditing and planning are central to Singapore Airlines’ success‚ and how a clear understanding of the macro- and micro environments can assist in the building of sustainable competitive advantage. It focuses on the role of business tools‚ marketing intelligence and research‚ segmentation‚ targeting‚ positioning and buyer behaviour in the airline’s success. Introduction Singapore
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Five key factors make up your FICO score‚ which is also known as your credit score: your payment history‚ any outstanding debts‚ the length of your credit history‚ the number of inquiries‚ and the types of accounts held. Each of these elements is given a different weight in the calculations that determine your FICO score. Your payment history comprises 35% of the score‚ your outstanding debt is 30%‚ your credit history age makes up 15%‚ and both the number of inquiries and account types are 10% of
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Strategic Human Resource Management The Key to Core Competitiveness of Corporations 1. Introduction The human resource is fundamental to a company‚ but the traditional human resource management style cannot meet the global market’s demand any more. Thus‚ the strategic human resource management comes into being. As a key part of the strategy management‚ the strategic human resource management demands the company to pay attention to the human resource‚ and set the appropriate human resource
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The Stakeholder Theory: Aiding in the Long Term Success of Corporations Managers of corporations‚ big and small‚ must make decisions everyday‚ incorporating the appropriate ethics and also maximizing corporate profit. The two major theories in decision-making are the Stockholder theory and the Stakeholder theory‚ both of which I will be explaining. First‚ I will explain the Stockholder theory as a short-term profit oriented model with regards to business ethics decisions. Then‚ I will explain
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Ethics and Social Responsibility Sears Auto Center Scandal Managing Business Ethics Text (pp.207 - 210) Ethical Decision-making Issue: Should Sears remove its commission-based compensation scheme? Group Stand: The majority of the group believes that Ellen should be removed from the team. Support for Motion: Rawl’s theory/Egalitarianism The underlying inequality is that car owners are paying for repair services they do not require while Sears benefits by earning higher profits. This
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Background of Company Background of OSK Holdings Berhad (5053.KL) OSK began its operations in 1963 as a small stockbroking company. Now OSK is one of the leaders in the finance industry. In 1991‚ OSK was listed on the Main Board of the Kuala Lumpur Stock Exchange. It then obtained universal broker status in 2002 and subsequently an investment banking license in 2007. Over the years‚ OSK transformed from a domestic retail broker into one of ASEAN’s largest regional investment banks with over 3
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important decision. Therefore‚ eyewitness testimonies are extremely important‚ that is why psychologist have started to conduct intensive research into this area. So far‚ they have found that witness testimonies can be affected by many psychological factors.
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corporate entity is to limit the liability of the shareholders. However‚ under certain circumstances the corporate entity may be disregarded. This is also known as piercing the corporate veil and is the most frequent method for holding the shareholders liable for the acts of a corporation. Corporate officers‚ directors and controlling shareholders have a general fiduciary duty of loyalty and care which should govern all their corporate conduct. Unless they breach that duty by gross negligence or acts in
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Operations Management Success Factors of Soft Drinks Manufacturers In Bangladesh Soft Drinks Industry like other developing and developed countries is getting much popularity in Bangladesh. The number of firms operating in this industry is getting increased. The market is also increasing in a greater portion. Today most of the people in both urban and rural areas are taking soft drinks in a large amount. To capture this market many global brands are
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Stock Holdings Why we kept these stocks; Focus on FUTURE & what was created or expanded. Compay changes in management or business structure. Etc. Microsoft Many high profile insider investments lead me to believe in the company. Mr. Morfit‚ General Director of Microsoft‚ is stepping up to the plate again and buying more shares on a recent pullback. This leads us to believe he is very pleased with the new CEO and sees big things in the future for this ‘mature tech’ stock. We’re overall very comfortable
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