consumers process the advertising message consciously. If an advertisement manages to catch consumers’ attention‚ it has an opportunity to motivate and affect their behavior‚ which is ultimately the goal of advertising. However‚ the most important factor is considered to be information people expect to get valuable information about a product. According to Ronald J. Faber (1997) there is a difference between short-term advertising effects and long-term advertising effectiveness. In contrast to effects
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Store environment componants 1. Introduction: store environment as a research topic first known at 1973 by Kotler‚ who first release the expression “Atmospherics” and defined it as "the effort to design buying environments to produce specific emotional effects in the buyer that enhance his purchase probability ”(Kotler‚ 1973.p.50). Researchers and marketers over the period of almost 60 years exert an impressive effort to elaborate store environment’s criteria‚ they have attempted to increase
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Creative department The people who create the actual ads form the core of an advertising agency. Modern advertising agencies usually form their copywriters and art directors into creative teams. Creative teams may be permanent partnerships or formed on a project-by-project basis. The art director and copywriter report to a creative director‚ usually a creative employee with several years of experience. Although copywriters have the word "write" in their job title‚ and art directors have the word
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abiotic factors: An organism?s environment includes nonliving‚ or abiotic‚ features‚ such as temperature‚ sunlight‚ precipitation‚ rocks‚ ponds‚ and so forth. abrasion: particles moved by water‚ ice‚ and air can be effective in wearing away rock. active transport: the movement of a substance against its concentration gradient (from low to high concentration). Al2O3 (aluminum oxide) O ------ Al ----- O ------- Al --------- O Alleles: A version of a gene. Alternating current (AC). is electric
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❖ At present this MMS Software is running well at various premises since many years. ❖ KEY FEATURE : ❖ Menu Driven & very user friendly. ❖ Software Divided in Store / Purchase / Account Module. ❖ A Store Department has authority for Item Master Maintenance. A Store Dept. Head know the Details / Specification / Description of Material as he is in touch with Material. ❖ A Purchase Department has authority for Supplier Master Maintenance. A Purchase Dept. Head know the Details of Supplier
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Introduction MillenniumMart is the convenience store of the 21st Century future‚ fulfilling a need that will continue to exist into the future - the need for speed. MillenniumMart will be the first fully automated‚ 24 hour convenience store that is more like an enormous dispensing machine than the traditional store. The company expects to capture market share by becoming the low cost leader in the convenience store industry by significantly reducing one of the primary expenses‚ which is labor.
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Construction in the Netherlands – Key Trends and Opportunities to 2018 Avail 20% discount on this report until 30th April 2014. Published: Apr 2014 Single User PDF: US$ 1950 Corporate User PDF: US$ 3900 Order this report by calling +1 888 391 5441 or Send an email to sales@marketreportsstore.com with your contact details and questions if any. 1 Construction in the Netherlands – Key Trends and Opportunities to 2018 Timetric’s Construction in the Netherlands key trends and opportunities
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Internal and External environmental forces of ALDI FOOD STORES TABLE OF CONTENTS 1. Introduction 2. Aim 3. Company Description 4. S.W.O.T. Analysis 5. P.E.S.T. Analysis 6. Conclusion 7. Appendices 8. Bibliography 1. INTRODUCTION This assignment will mainly focus on a supermarket business which is an organisation that has a huge part of service industry because of its provisions to the public sector. The supermarket
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A department store is a retail establishment with a building open to the public which offers a wide range of consumer goods such as clothing‚ housewares‚ furniture and appliances. It typically offers a choice of multiple merchandise lines‚ at variable price points‚ in different product categories (known as "departments" hence the name). Department stores usually sell products including clothing‚ furniture‚ home appliances‚ toys‚ cosmetics‚ gardening‚ toiletries‚ sporting goods‚ do it yourself‚ paint
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National University of Science and Technologhy NAME: DAVID SURNAME: MAKACHA STUDENT NUMBER: N0070508B COURSE: MEDIA IN AFRICA DEPARTMENT: JOURNALISM AND MEDIA STUDIES QUESTION Outline factors hindering the development of film Industry in Africa Gebre-Egziabher (2006) notes that film was first introduced in Africa in the 1920s. It was used as a propaganda tool to manipulate the Africans to endorse the white minority rule. Gebre-Egziabher (2006)
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