CASES OF DOING BUSINESS IN CHINA Editor: Professor Zhu Mingxia University international Business and Economics 2010 CONTENTS Introduction to China In context of “Doing Business in China – A Global Perspective” CASE 1: Starbucks management strategies in China CASE 2: The expansion of McDonald’s in China CASE 3: A Case Study of KFC and other Fast food Chains CASE 4: Successful story of IKEAN in China CASE 5: General Motors in China CASE 6: L’Oréal Group CASE 7: Market entry for
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its expansion strategy or slow down operations and engage in a stabilization strategy. After careful analysis and debate the team recommends the latter based on underutilized facilities‚ operational inefficiencies‚ and the risk involved with increasing debt. The stabilization strategy would include continued pursuit of exports and non-equity alliances; however further significant financial investments would not be pursued. A shift from a multidomestic strategy to a transnational strategy is recommended
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venture with Tom Online will allow eBay to enter the Chinese rapidly growing market. In 2007‚ China experienced a technology boom in which more people were using the Internet than ever before. Besides the rocket increase of Internet usage in China‚ E-Commerce is growing as well. With the power and influence of Tom Online‚ eBay has a unique opportunity to grab the market share of a billion people in China. EBay can benefit a lot from the joint venture with Tom online. Tom Online will help eBay reach
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China Healthcare Healthcare in China: ‘Entering uncharted waters’ July 2012 2 Healthcare in China: ‘Entering uncharted waters’ Franck Le Deu‚ Rajesh Parekh‚ Fangning Zhang‚ and Gaobo Zhou China’s healthcare sector continues to develop at an astonishing rate. The nation’s healthcare spending is projected to grow from $357 billion in 2011 to $1 trillion in 2020. Across key categories‚ from pharmaceuticals to medical products and consumer health‚ China remains one of the world’s most
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References: Jian‚ S. (2011‚ July 28). Shiseido Expands into Mass Cosmetics with Diverse Product Strategy. Retrieved from EuroMonitor International: http://blog.euromonitor.com/2011/07/shiseido-expands-into-mass-cosmetics-with-diverse-product-strategy.html Nakamoto‚ M. (2011‚ Jan 21). New Shiseido chief is in no rush. Retrieved from Financial Times:
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and has recently signed short term production contracts with a long term strategy of production in China. Unlike Nike’s previous global endeavors‚ the political and cultural atmosphere in China has made the collaboration more demanding. Opportunities As the South Korean standard of living continued to improve‚ expected wages grew forcing Nike to look elsewhere for low cost shoe production. Market research identified China and India as the best long term possibilities for the new production facilities
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At first they were not allowed to franchise in China‚ but in 2004 they were allowed. But unlike in other countries which McDonalds are operating‚ they are a bit reluctant to franchise in mainland China. On the other hand there is a tight competition among various food suppliers‚ both western foods and traditional Chinese foods. The aim of this paper is to 1. Critically analyse the environmental forces affect on McDonalds development in China 2. Critically evaluate the opportunities and
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after gaining a firm footing in Europe‚ Amazon eyed on China as its next expansion target with huge market and great potential. In 2004‚ Amazon acquired Joyo.com‚ one of the largest online shopping malls in China located in Beijing‚ as its subsidiary in China. Joyo.com domain was officially renamed to Amazon.cn in 2007 and its Chinese name was changed to Joyo Amazon. It expanded rapidly and constructed new Distribution Centers (DCs) all over China to build up the infrastructure of Amazon’s B2C business
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1. Introduction 1.1 Background & Timeline IKEA was created in1943‚ Sweden‚ which has owned 292 large retail stores in 36 different countries and regions till the end of 2008. Most of them are in the Europe‚ and China is a potentially primary market target. During IKEA’s history‚ there were some major events important. Here is the timeline of this company: * 1943 Ingvar Kamprad created IKEA * 1947 it was the first time that furniture appeared in IKEA * 1953 IKEA’s
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SABMiller in China A Case Study on Global Market Entry Strategies BA 175 | Global Marketing THX ------------------------------------------------- INTRODUCTION SABMiller‚ the company formed when South African Breweries (SAB) PLC bought the Miller Brewery unit of Philip Morris in 2002‚ is the world’s third largest brewer. Before the acquisition‚ SAB is already operating more than 100 breweries in 24 countries‚ most of them in the developing countries of Central and Eastern Europe; and Miller
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