Forces 14 Competitors 14 Threat of Substitute 15 Power of Supplier 15 Power of Buyer 15 Alternatives 16 Alternatives analyzed 16 Recommendation 17 Implementation 18 Conclusion 18 References 19 Introduction McDonald ’s Corporation is the world ’s largest chain of fast food restaurants‚ serving nearly 47 million customers daily through more than 31‚000 restaurants in 119 countries worldwide. McDonald’s sells various fast food items and soft drinks including‚ burgers‚ chicken
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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Profile and History Kentucky Fried Chicken (KFC)‚ founded by Colonel Harland Sanders in 1930‚ has developed to become one of the largest fast-food chicken operator and franchiser around the world with more than a billion "finger lickin’ good". In 1966‚ it went public and was acquired by PepsiCo‚ Inc. In 1997‚ PepsiCo spun-off of its quick service restaurants including KFC into an independent restaurant company‚ Tricon Global Restaurants‚ Inc (KFC Vietnam 2008). The company now was known as Yum
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[pic] CII Institute of Logistics PGDSCM & Certificate Programs Assignment II – July-Dec 2009 MARKETING MANAGEMENT Time : Three Hours Marks : 100 Part A Answer all questions (20 x 1 = 20 Marks) 1. Which of the following is not a participant in consumer buying process? a) Initiators b) Influencers c) Users d) Approvers 2. Which of the following is true about Pure Competition? a) Large number of sellers selling heterogeneous products
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Ramaiah institute of Management Studies #15 ‚New Bel Road ‚MSRIT Post .M S Ramaiah Nagar Bangalore - 560054 DECLARATION I‚ hereby declare that this Project Report on “Operational Study” at KENTUCKY FRIED CHICKEN (KFC)‚ BANGALORE submitted in partial fulfillment of the requirements for I & II Semester PGPM examination 2013 of RAMAIAH INSTITUTE OF MANAGEMENT STUDIES is my original
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A MARKET RESEARCH REPORT ON LCD / LED TV. SUBMITTED BY: S.Y.M.B.A GROUP: F SUBMITTED TO: K.S. SCHOOL OF BUSINESS MANAGEMENT AND RESEARCH‚ Gujarat University. ACADEMIC YEAR: 2011-12. GROUP MEMBERS Roll No. | Name | 1102006 | Chauhan Chandu | 1102007 | Chauhan Vijay | 1102008 | Chavda Jayesh | 1102012 | Desai Rajesh | 1102023 | Lakhani Sandeep | 1102043 | Patel Zeal | 1102054 | Shah Jitendra | 1102056 | Shah Naman | 1102057 |
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HISTORY KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands‚ Inc.‚ headquartered in Louisville‚ Kentucky‚ United States .Founded by Col. Harland Sanders‚ KFC is known mainly for his fried chicken‚ which is usually served in a bucket . Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin‚ Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In the early
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DID TOYOTA’S CULTURE CAUSE ITS PROBLEM? by Student’s Name Code + Course Name Professor’s Name University Name City‚ State Date Table of Contents I. Issues that the managers in the case are confronting 3 II. Management concepts and theories 4 III. Critical review about the management strategies 6 IV. Reccomendations 7 Toyota Motor Corporation is an automotive manufacture stationed in Toyota‚ Aichi‚ Japan. It was established in 1937 by Kiichiro Toyoda as a spin-off from
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Yum! Brands Building the KFC Global Brand Micky Pant YRI Chief Marketing Officer KFC International – Strong ’06 Performance 5% SSS Growth Nearly 300 More Traditional Restaurants BYA Update Solid sales growth across the world‚ with renewed strength recently South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A Note: YTD same-store-sales growth above are estimates‚ including
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Introduction The McDonald’s is the global fast food giant‚ introduced in 1940‚ in San Bernardino‚ California by Dick and Mac McDonald of Manchester‚ New Hampshire. It places its headquarters in Oak brook‚ Illiona US. Their introduction of “Speedee Service System” in 1948 established the principles of the modern fast food restaurant. It revolutionized the American restaurant industry by imposing discipline on the production of hamburgers‚ French fries‚ and milk shakes. The McDonald’s Corporation’s
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