secret recipe. The secret recipe has long been a source of advertising‚ and allowed KFC to set itself apart. Also‚ KFC was the first chain to enter the fast-food industry‚ just before McDonald’s‚ which opened its first store a year later‚ and the "secret recipe" was the initial home replacement strategy. 2. Name recognition and reputation. KFC’s early entrance into the fast-food industry in 1954 allowed KFC to develop strong brand name recognition and a strong foothold in the industry. The Colonel
Premium KFC Fast food Fried chicken
the Board of Examiners to be one of the two Overall Winners for the 1998 HKMA Quality Award. KFC: Kentucky Fried Chicken (KFC) Corporation is a member of the Pepsi family of quick-service restaurants. Established in 1952‚ the FKC system consists of 2000 company-owned and over 3000 franchised restaurants. In 1992‚ KFC generated sales of over $3 billion while serving over 600 million customers. KFC has several basic types being a dine-in restaurant with a customer seating area with delivery services
Premium Fast food restaurant KFC Fast food
Tootsie Roll Industries‚ Inc. Annual Report 2009 Corporate Profile Tootsie Roll Industries‚ Inc. has been engaged in the manufacture and sale of confectionery products for 113 years. Our products are primarily sold under the familiar brand names: Tootsie Roll‚ Tootsie Roll Pops‚ Caramel Apple Pops‚ Child’s Play‚ Charms‚ Blow Pop‚ Blue Razz‚ Cella’s chocolate covered cherries‚ Tootsie Dots‚ Tootsie Crows‚ Junior Mints‚ Junior Caramels‚ Charleston Chew‚ Sugar Daddy‚ Sugar Babies‚ Andes‚ Fluffy
Premium Income statement Generally Accepted Accounting Principles Asset
Salem International Strategic Planning and Implementation STR/GM 581 March 31‚ 2011 Dr. Tim Becker‚ MBA Introduction Kentucky Fried Chicken has been established as a franchise in Latin America and the focus of this plan will be the El Salvador franchise. The strategic management process is vital and a well laid out plan is necessary. Consequently‚ by evaluating the background of KFC‚ the outcome should lead to a clear mission and vision statement outlining the purpose and
Premium Strategic management El Salvador Mission statement
Jr and of course KFC. The chosen case is the popular issue of animal cruelty done by Kentucky Fried Chicken. I chose this particular case because this is a company that affects a lot of people around the world. I believe that this case can inspire readers that in this fast paced world‚ one must stop and think what is really happening right in front of us. This case highlights the ethical issues involved in KFC’s business operations around the world. The activists against KFC are mainly PETA along
Premium People for the Ethical Treatment of Animals KFC Ethics
P age |1 (Informative Outline) Are Annual Mammograms Really Necessary? (Introduction) It was supposed to be a regular‚ annual‚ woman’s wellness exam. My Aunt and I took my grandmother to the doctor for her appointment. We were present during all of the proceedings and testing that took place. We were confident that everything went well and my grandmother was in good health. When we left the doctor’s office that day‚ we were totally unprepared for the phone call that was to come. After
Premium Breast cancer Cancer Breast
than 300 destinations and in 2007/08‚ it carried more than 33 million passengers. It has currently got 245 aircrafts in service‚ which most recently accounted to a revenue of £8.7 billion. British Airways- an evaluation of the importance of an annual report. When selecting a company in which to invest shares‚ it is important to undertake the relevant research and be able to understand the companies accounting history. To include an analysis of the profit and loss account‚ balance sheet and cash
Premium
branding crisis plaguing the popular fast food chains in the United States market. The public identity of Kentucky Fried Chicken has been on shaky ground for the past five years. The inconsistent branding and products have caused market share values and annual revenues to consistently decrease. The primary constituent‚ the consuming public‚ has been left to decipher the mixed messages presented by the Kentucky Fried Chicken brand. Through the implementation of a three-phase strategy‚ Kentucky Fried Chicken
Premium KFC Fast food Fried chicken
LETTER OF TRANSMITTAL Subject: Submission Letter of Project Report. Dear Sir‚ We are students of the BUS 101 course (Introduction to Business). As a requirement of your course BUS 101‚ we have prepared this project report on “KFC”. We would like to thank you for letting us work on the project‚ which enhanced our understanding of the subject matters through analysis and reporting. Since we worked in a group to prepare this report‚ it also gave us the opportunity to develop our teamwork capability
Premium Marketing Pricing Advertising
MARKETING STRATEGIES OF MCDONALDS VS KFC DISSERTATION AMITY SCHOOL OF BUSINESS NOIDA UP SUBMITTED TO SUBMITTED BY PRIYANKA. A. SING H ADITYA DHEER LECTURER‚ASB BBA (M&S)-2 AMITY UNIVERSITY‚NOIDA. A3914708029 ACKNOWLEDGEMENT I would like to express my gratitude to my institution AMITY SCHOOL OF BUSINESS (ASB)
Premium Fast food restaurant Fast food Hamburger