Brand Community Strategies for Creating Value for Customers A brand community consists of a group of customers who share similar values‚ standards and culture while recognizing bonds of membership with each other and with the whole community. Benefits of deploying a brand community systems include customer brand loyalty‚ positive brand image‚ reduced marketing spend (since brand message is passed on through WOM within the community)‚ innovative products and services‚ and the likes. But
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A Campaign against KFC Corporation MGNT 3165 Case Analysis When contemplating critics of business and defenders of capitalism‚ the ongoing debate by The People for Ethical Treatment of Animals (PETA) against fast food restaurants should be mentioned. On January 6‚ 2003 a little girl named Payton Hull organized a PETA demonstration outside a KFC. The demands were for KFC to require the chicken’s suppliers to treat the chickens
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KFC Location; Aurangabad Owner; KFC Holding‚ Malaysia Capacity; 103packs Working hours; 11am- 11pm Staff; 9am – 2am Shifts; 9am-6pm (opening) 1pm- 10pm (general) 5pm- 2am (closing) Hierarchy; Restaurant manager Assistant restaurant manager Three Shift managers [Morning‚ Noon‚ Evening] The Operational staff [Cash‚ Lobby‚ Assembling‚ Production‚ Cleaning] The restaurant has three sections; * Cash / lobby * Assembling station
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1. What are the pros and cons of the sub-brand strategy? Pros 1. Sub brand can help to advertise mother brand 2. Help to establish brand loyalty 3. Monopolize the market 4. Contained a common ‘Nivea’ message of quality and care 5. Each sub-brand promoted specific product attributes and benefits that best satisfied the needs of its target market Cons 1. Hard to administer all of the products 2. Cannot compete to the professional companies 3. Many products cannot make lot money for company
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Introduction KFC has become synonymous with foreign fast-food after its entry in China. In 1987‚ KFC opened the first quick-service restaurant‚ which is totally a western-style‚ near Tiananmen Square in the capital of China‚ Beijing. KFC spread quickly after its first outlet in Beijing. It had the largest number of 11 outlets among the fast-food service restaurants in China in 1992. The number increased to 50 outlets in 1995. By 2001‚ there were more than 400 KFC outlets‚ which made KFC became the
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6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Financials 5.0 Controls 5.1 Marketing Organization 5.2 Contingency Planning 1.0 Executive Summary The fast-food market in Shanghai has become very competitive with the existence of both Western and Chinese cuisine oriented restaurants. KFC and McDonald’s are the top two most
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STARBUCKS – COMPETITIVE BRAND STRATEGY ANALYSIS MKTG 6550S – Brand Management ANANT SAXENA 213994256 Starbucks - Competitive Brand Strategy Analysis Nature of Market Starbucks conducts its business in the generic Canadian ‘Retail Foodservice’ industry‚ which is further divided into the CAD 21.7 Billion ‘Full Service’ (e.g. family restaurants‚ diners‚ fine dining‚ etc. )and the CAD21.6 Billion(Statscan) ‘Limited Service’ eating places (e.g. coffee shops‚ fast food shops‚ ice-cream parlors‚etc.)
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How to Improve Profits in a Fast Food Restaurant by Lee Grayson‚ Demand Media Making money in the fast food industry requires more than smiles and fries. Photodisc/Photodisc/Getty Images Related Articles * How to Increase Productivity at a Fast Food Restaurant * How to Open an Effective Fast Food Restaurant * Things to Consider Before Opening a Fast Food Restaurant * Types of Insurance Needed for a Fast Food Restaurant * How to Own & Manage a Fast Food Restaurant
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Pitching a specific leader as a driver of change and to mobilise voters’ support is hardly a new political strategy. After all‚ the Bharatiya Janata Party (BJP) had projected L.K. Advani and Atal Bihari Vajpayee its prime ministerial candidates in the past (remember the Ab ki baari Atal Bihari slogan in 1996?). The Congress party’s projection of Indira Gandhi as the country’s tallest leader with its ’Indira lao desh bachao’ tagline in the 1970s is another such example. But the personal rhetoric had
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Apple‚ Inc: Marketing Strategy with the Customer in Mind By: Rosa Somerville BUS 330 – Principles of Marketing (BAD 1216A) Instructor: Vicki Long May 21‚ 2012 Introduction My friend just recently purchased the Apple I-phone 4. She made the decision after she found out that she can use the smartphone to communicate with her son face to face while he is in training out of state. Her previous phone‚ a Samsung LG did not have nearly as much capabilities as her new smart phone. Apple
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