BCG Matrix of KFC KFC’s parent company is Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 37‚000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List‚ with revenues exceeding $11 billion in 2008. Therefore‚ KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore. KFC is in the ‘Cash Cows’
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Company’s Profile Harland Sanders was born in 1890 and raised on a farm outside Henryville‚ Indiana. His father died when he was five years old‚ forcing his mother to work at a canning plant‚ and leaving her eldest son to care for his two younger siblings. After he reached seven years of age‚ his mother taught him how to cook. After leaving the family home at the age of 12‚ Sanders passed through several professions‚ with mixed success. In 1930‚ he took over a Shell filling station on U.S. Route
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ASSESMENT 1 MANAGE BUDGETS AND FINANCIAL PLANS KEYLA NIEVES 1) Using your current workplace or a simulated workplace where you are the manager‚ describe the following: A. The name of the organisation and the types of business activities. Maykala Restaurant: preparing and serving food to clientele. B. Your work team and your main responsibility in the work team. Food production: Chef Gaming Restaurant supervisor Bar head person C. The types of budgets and financial plans that you are responsible
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OPERATION MANAGEMENT INTRODUCTION: KFC is one of the largest franchise company. One of the branch of KFC consists of 100 employees. This business report critically underpin the issues which emerge during the processes‚ designs and supply chain of the business. It will also unveil that how can KFC become the market leader and gain the competitive advantage over all the rivals. It also reveal that brand name like KFC can increase the productivity‚ market share avoid wastage
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proceed the activity A which is discuss about the assignment question because we need to clearly know what the questions are asking about and set a direction‚ so that we write on the right path and this take up 2 days. At the same time‚ we visit KFC which is located at Genting Klang and capture some photos inside as a reference for later activities. Since the restaurant is only nearby‚ we plan to use 3 days to finish it because drafting its layout out cost us a lot of time. After activity A‚ we will
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Unrelated Diversification is a form of diversification when the business adds new or unrelated product lines and penetrates new markets. For example‚ if the shoe producer enters the business of clothing manufacturing. In this case there is no direct connection with the company´s existing business - this The unrelated diversification is based on the concept that any new business or company‚ which can be acquired under favorable financial conditions and has the potential for high revenues‚ is suitable
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KFC: continue to increase localization‚ pushing spicy Sichuan chicken Various cities in China Kendejichuan spicy chicken on television ads starting from October 27 .10 scale appears‚ the product was launched. At the same time to market a product in China have another breakfast food‚ wolfberry Pumpkin porridge. The introduction of spicy Sichuan chicken only in the McDonald’s "face" strategy of one month‚ and advertising intensity is very high‚ so we can respond to competition as this is a response
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their current business processes. You will need to conduct an investigation into the client’s problems and evaluate a solution to meet their business needs. Overview – SkiZone Andrew West started SurfZone in Bondi with the goal of providing good quality surfing equipment to his customers. To ensure year round business‚ Andrew sells both Surfing and Snow Ski products and he also has a lucrative snow ski hire department that is strongly patronised by school groups and families. Business has been brisk
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ahead of second-enterprises‚ but also its old rival – McDonald’s global fast food far behind boss as the main subsidiary of Yum‚ KFC denied. 2007 is the 20th anniversary of KFC(Kentucky Fried Chichen) into the Chinese market‚ the number of branches in mainland China have more than two thousand. Behind the rapid development‚ efficient and smooth logistics system is a KFC a powerful weapon ahead of the competition. 1‚ the fast moving consumer goods supply chain requirements Fast moving consumer goods
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Product In order to bring success in China‚ KFC knows that western restaurants need changed by using localization strategy. As cultural adaptation is the process of “adjusting the native ways of thinking and behaviors to be consistent with the local culture” (Kotler‚ 1982)‚ KFC tends to launch Chinese food apart from western food like burger or chicken wings‚ for examples‚ Chinese food like congee and rice‚ and promote Chinese herbal tea in 2004. KFC launched Chinese products like ‘Wolfberry Pumpkin
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