1.1 BUSINESS INDUSTRY OVERVIEW The fast food industry in Malaysia is saturated with players such as McDonalds‚ KFC‚ Wendy’s‚ Chili’s‚ Nandos and the like. The industry is relatively large in terms of the participating brands in fast food business. Fast food business is categorised according to the food served as well as their facilities and locations. There are restaurants selling specifically burgers‚ pizzas or only chicken‚ Mexican cuisine and many others. According the location‚ some restaurants
Premium Brand Brand management Branding
EXECUTIVE SUMMARY Kentucky Fried Chicken (KFC) Malaysia is a major Quick Service Restaurant (QSR) operator in Malaysia and has been established for just over 20 years now. It serves mainly chicken related items‚ but offers side dishes to its consumers as well. Lately‚ more and more Malaysians have been opting for a healthier eating diet as a large number of them have become more health conscious. This has opened the door for KFC’s main competitors‚ such as McDonald’s‚ to come out with a new range
Premium KFC Fast food restaurant Fast food
Market analysis for McDonalds and KFC The long journey of the burger brand started in 1940‚ when two brothers‚ Dick and Mac McDonald opened the first McDonalds restaurant in San Bernardino‚ California. Initially‚ they owned a hotdog stand‚ but after establishing the restaurant they served around 25 items‚ which were mostly barbequed. It became a popular and profitable teen hangout. In 1948‚ the brothers closed and reopened the restaurant to sell only hamburgers‚ milkshakes and French fries. Nowadays
Premium Fast food restaurant KFC Fast food
Project report On Brand Mcdonald’s vs Subway and KFC By Dhaval Shah (2009-2012) Under the guidance and support of Ms. Annukaran Majithia Amity Global Business School Ahmedabad Acknowledgement I thank‚ Ms. Annukaran Majithia for her valuable guidance and suggestions‚ which were vital inputs towards the completion of the project. I acknowledge all those‚ whose guidance and encouragement served as a beacon light and crowned my effort with success. Lastly‚ I would like to
Premium Fast food Brand Fast food restaurant
KFC is a multinational fast food chain company that has successfully established itself in the Latin American market. It has a long history‚ going back to where Colonel Harland Sanders created its distinct recipes. The KFC brand is well known in Latin America‚ which makes it a powerful marketing tool to use against competitors‚ but presently‚ is not conducting business in two countries of South America such as Paraguay and Uruguay. Currently‚ KFC is under massive attacks from animal organizations
Premium Fast food Fast food restaurant Hamburger
exchange for job performance and commitment‚ an employer offers rewards to employees. Adequate rewards and compensations potentially attract a quality work force‚ maintain the satisfaction of existing employees‚ keep quality employees from leaving‚ and motivate them in the workplace. According to research conducted by the Corporate Executive Board‚ the most important workplace attribute is compensation‚ (The Increasing Call for Work-Life Balance‚ 2009). Not only must wages be set high enough to motivate
Premium Employment Employment compensation Salary
Managing Employee Compensation and Benefits for Job Satisfaction in Libraries and Information Centres in Nigeria year 2012 Introduction Libraries and Information Centres’ services in Nigeria are being regarded as humanitarian services and therefore issue of compensation and benefits are not well defined. However‚ other forms of financial assistance embedded in the Nigeria civil service rule include things like Monetization‚ National Health Insurance Scheme‚ Contributory Pension‚ and Pension Benefits;
Premium Library Employee benefit Pension
It is an ad from KFC Australia‚ called the KFC Cricket Survival Guide. It shows a white supporter of the Australian cricket team surrounded by the supporters of the opposite team: The West Indian cricket team. All the supporters of that team are black. The only white person (whose name is Mick) is clearly annoyed by the cheering and drumming of the other supporters. He asks the viewer: “Need a tip when you’re stuck in an awkward situation?” He then pulls out a bucket of KFC fried chicken wings
Premium Cricket World Cup Caribbean United States
Top Executive Compensation Packages In the job market‚ while employees select their employers‚ employers also select their employees. One of the most important elements that employers might take into consideration is salary. Executive salary could be classified into two groups: the short-term salary and the long-term salary. Short-term salary mainly includes wage‚ insurance‚ welfare and bonuses. Stock incentive is one of the modern long-term salary types and the incentive system is used to solve
Premium Stock market Stock
UNIVERSITY Directorate of Distance Education MBA Project Report NAME : VIJAY SHARMA ROLL No. : 1208020962 SPECIALIZATION: HUMAN RESOURCE MANAGEMENT SESSION : 2012 - 2014 Title of the Project A STUDY OF COMPENSATION MANAGEMENT SYSTEM IN TNT SAB EXPRESS LTD Table of contents 1. Title of the project. -------------------------------------------------3 2. Acknowledgement. -------------------------------------------------6
Premium Logistics Supply chain management Brand