I. Information 1. Introduction There is basic information we should be known about KFC KFC‚ known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. It is found by Harland Sanders in 1952 at Utah‚ U.S. KFC has been a brand and operating segment‚ termed a concept of Yum! Brands since 1997 when the company was spun off from PepsiCo as Global Restaurants Inc. The main website is www.kfc.com The largest system restaurant company
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In 1939‚ Colonel Harland Sanders‚ the founder of KFC first gave the world of his most famous creation‚ Kentucky Fried Chicken (KFC)‚ featuring the secret blend of 11 herbs and spices. Since then‚ millions of people the world over have come to love his one of a kind chicken‚ home style side dishes and hot and fresh biscuits. Over many years‚ KFC has been spread and well known in almost every country around the world. The first outlet KFC Malaysia situated in the heart of the city‚ Kuala
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campaign by the animal rightsorganization PETA although KFC executives have protested that the chain isunfairly singled out for criticism. The chain has also been accused by Greenpeacewith contributing to the destruction of the worlds rainforests with unsustainablysourced cardboard and paper packaging.Internal Environment:1 Employees: According to data published by Yum! Brands‚ the proprietarycompany of the KFC brand‚ there are over 455‚000 KFC employees around theworld Altogether. • 2. 2 Management
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Kentucky Fried Chicken and the Global Fast-Food Industry: KFC : world’s largest chicken restaurant chain and third largest fast-food chain in 2004 One of the first fast-food chains to go international‚ one of the world’s most recognizable brands. KFC’s early international strategy: grow its company and franchise restaurant base throughout the world refocused in 2004 on several high growth markets (China‚ Canada‚ UK‚ Australia‚ South Africa‚ and more) company-owned restaurants (greater control
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Kentucky Fried Chicken There are many stakeholders of KFC the main ones are Employees‚ Customers‚ Delivery services‚ Contracted Vending Companies‚ suppliers and Contracted Cleaning Companies. Employees- •Employees are important stakeholders in the business as they provide the service to the customer who eats at KFC. Without well trained staff the business would not run smoothly. The interest of the staff would be to make sure they have a secure job and a steady wage. If employees feel they are
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POSICIONAMIENTO Uno de los muchos misterios del marketing moderno es como KFC‚ una vez más deslucido de la marca estadounidense de comida rápida‚ superó a todos los competidores y rivales‚ en particular‚ el líder del mercado mundial de McDonald’s‚ para convertirse en la mayor cadena de restaurantes en China. Tanto si se mide por el número de restaurantes‚ los ingresos‚ o participación de mercado‚ KFC es de lejos la marca número uno de restaurante en China. Aún más sorprendente es su dominio sobre
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SWOT KFC SWOT analysis 2013 | Strengths | Weaknesses | 1. Second best global brand in fast food industry in terms of value ($ 6 billion) 2. Original 11 herbs and spices recipe 3. Strong position in emerging China 4. Combination of KFC – Pizza Hut and KFC – Taco Bell 5. KFC is the market leader in the world among companies featuring chicken as their primary product offering | 1. Untrustworthy suppliers 2. Negative publicity 3. Unhealthy food menu 4. High employee turnover
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Harland David Sanders was a founder of Kentucky Fried Chicken (KFC)‚ who was born September 9‚ 1890 in Indiana‚ USA. He is the man popularly known as the face and logo of KFC. The spectacled Colonel Sanders could easily be recognized by his walking cane‚ black string tie‚ crispy white suite‚ and clean. In past‚ there were many travellers stopped at his service station wanting snacks and food. The Colonel saw this as a business opportunity and decided to offer food to these customers. The Colonel
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1.0: introduction Kentucky fried chicken also knows as KFC‚ the world most large and well knows fast food restaurant that have more than 10 thousands locations worldwide in more than 80 countries. People from younger age to older age also know the slogan of KFC‚ which is “Finger lickin’ Good”‚ and the old man with white suits hand holding a black color crutch. Nowadays‚ we can see KFC in any shopping centre‚ or some popular location. We can get service or their product easily‚ it really convenient
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Promotion 3.4.4 Place 4. Conclusion 1.0 Introduction KFC which is also known as know as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. KFC was founded by Colonel Harland Sanders in 1952‚ is widely known as the world famous fast food and the face of Colonel Sanders. But KFC rudiment should backward to 1930. At that time‚ Colonel Sanders-- the founder of KFC run a restaurant at his hometown Kentucky. He study hard on fried chicken technologies
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