Marketing Mix 10 3.1. Product strategy 10 3.2. Pricing strategy 10 3.3. Place strategy 11 3.4. Promotion strategy 12 4. Business Plan 12 4.1. Sales and Profits 12 Bibliography 13 Appendix 14 Background 1 Introduction and Objective Introduction: KFC Corporation‚ also known as Kentucky Fried Chicken‚ is a chain of fast food restaurants known all over the World since 1952‚ however the history of the company goes back to 1930. “KFC” is serving more than 12 million
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BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
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restaurants opened in Sheffield‚ Japanese‚ Chinese‚ Italian‚ French‚ Thai‚ Vietnam and the fast food restaurants are also been counted‚ McDonald‚ Burger King and KFC. People are tending to have fast food all the time‚ no matter is breakfast or dinner and tea‚ they will have them in fast food restaurant. (British Council) I am going to talk about KFC as I worked before. Kentucky Fried Chicken‚ also known as KFC‚ a famous chicken chains restaurant‚ was introduced to Britain in 1965 and the first store
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When people think about the American food industry a variety of thoughts and words come into mind. Some of these thoughts include the words healthy‚ wealthy‚ supply‚ “junk food”‚ frozen food‚ soda and so on but one thing that not many think about is corruption. In fact‚ most Americans do not know that the American food industry is one of the most corrupt entities of business in the world. Americans do not tie corruption with the food industry due to the fact that this corruption is not public and
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The company I will be presenting is Whole Foods‚ case number seven. Whole Foods is a supermarket chain based in Austin‚ Texas which emphasizes natural and organic products. As of September 2009[update]‚ the company operates 302 stores: 291 stores in 38 U.S. states and the District of Columbia; six stores in Canada; and five stores in the United Kingdom. External assessment: There are over one hundred thousand grocery stores in the United States‚ with a wide variety of types. Stores range from
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History Of KFC KFC (Kentucky Fried Chicken) is a fast food restaurant chain headquartered in Louisville‚ Kentucky‚ United States‚ which specializes in fried chicken and it is the world’s largest fried chicken chain. It primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of roasted chicken products‚ side dishes and desserts. KFC was found by the Col.Harland Sanders and began selling fried chicken at his gas station in the
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minority of KFC’s restaurant in Mexico & Poverto Rico were company owned. However‚ KFC had established 21 new Franchises in Mexico by the end of 1993. Now it has nearly 13000 outlet all around the world. KFC is a fast food industry. It is introduced in Pakistan round about 2 years ago. Firstly‚ KFC opened in Karachi and then after in Lahore. KFC has two branches in Lahore‚ one is Garden Town and other is Cavalry Road. KFC Corporation based in Louisville‚ Kentucky is the world’s most popular chicken restaurant
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HALAL FOOD INDUSTY IN FRANCE CONTENTS 1. Define Halal Food 2. Halal and French Culture 3. The Halal industry in Europe 4. Consumption 5. Growth of Halal food industry in France 6. Halal certification and its controversies 7. Halal in India 8. References Define Halal Food Halal (Halal means lawful or legal) is a term designating any object or an action which is permissible to use or engage in‚ according to Islamic law. Halal foods are foods that are
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KFC KFC Brand KFC (Kentucky Fried Chicken) is fast food chain‚ well known for its chicken recipes. It belongs to Yum! Brands which is the one and only fast food group‚ that is known worldwide for its strong association with brands like KFC‚ Pizza Hut‚Taco Bell (TEX-MEX)‚ Long John Silver and A&W . KFC’s story goes back to 1930‚ when Colonel Sanders invented the secret chicken recipe cooked with 11 different herbs and spices. With its success‚ Colonel Sanders is known throughout the country and
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find how food manufacturers are killing society by false advertisement and genetically modified food. The conclusions are the following: Sickness due to chemical or biological components in food‚ using aesthetics to attract client and food that contain only toxins without nutritive values. II. The Outline A. The Introduction – use the work you have done so far to introduce your purpose Topic: Food Manufacturers and Society Background Information: Food manufacturers
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