other office equipment who provides high quality equipment and superior customer service at cost effective prices. Their continued success‚ beginning in 1972‚ led them to expand into information systems consulting‚ document outsourcing‚ and document management services‚ by 1994. After experiencing exponential growth due to their good reputation‚ they found that they had outgrown their current information systems. Customers began to request web enabled services‚ such as online meter readings and
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article is to figure out how relationship marketing helps MetLife to retain customers so as to gain more profit. Firstly‚ we investigate the degree or way that relationship marketing affect MetLife. We gathered many thought of different researchers regarding relationship marketing and prepared the literatures review trying to understand the definition and the related information about the strategy. Secondly‚ we analyze why customers enter into a relationship with a firm. Thirdly‚ we are
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Customer Relationship Management or CRM is a strategy and processes used to learn more about customers’ needs and behaviors in order to develop stronger relationships with them. Today marketers consider retaining of customers as much more challenging job than acquiring customers in context of growing competitive forces. The traditional transactional approach of marketing became insufficient to achieve the marketing goals. The focus of transactional marketing is on individual transaction and doesnât
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........................................................................................... 12 Nokia vs Sony Ericsson – Customer Relationship Management CRM Executive Summary: The report studies about Customer Relationship
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to expand its current customer base by targeting a specific niche of customers. Sage Hardware will like to target the DIY home maintenance market. These are individuals who are doing a DIY project for the first time. After careful consideration it was proposed that an online store can open another distribution channel by catering to the Home Maintenance Industry especially to the DIY customers not just locally but internationally. Current trends show that the DIY customer is no longer just the
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the increasing number of sales tasks‚ the number of regions‚ customers and products. It is taxing for salespersons to handle sales grows without a special system for planning‚ tracking‚ analysing‚ reporting‚ and controlling all aspects of sales activity‚ projects and tasks. Therefore‚ various sales management systems are developed in order to order to assist sales force operation. Sales Force Automation systems (SFA) are sales management systems that record all the stages in a sales process. SFA
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Strategic Alliance – Whirlpool Corporation and Inland Steel CASE Faced with intense competition‚ increasing expectations from customers‚ reduced product life cycles‚ and localized geographic markets‚ Whirlpool Corporation (a Fortune 500 manufacturer of appliances) realized that the need to achieve a competitive advantage from its sourcing and material efforts was greater than ever. Part of the strategy to achieve this advantage involved pursuing an alliance with a key steel supplier. Steel is
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business is retail industry. It supplies their customers with the materials and tools in order to satisfy their needs in the field of building constructions and repair of household and business equipment and furniture. The type of customers who frequently visits the store is mostly regular and need-based customer. Since the store has already existed in that area for a long period of time‚ customers do buy small or large volume of materials. These customers who buy the products in small volumes are those
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I nternational eview of anagement and usiness esearch ol. 1 ssue.1 Attaining Customer Loyalty! The Role of Consumer Attitude and Consumer Behavior MOHAMMAD MAJID MEHMOOD BAGRAM Assistant Professor Allama Iqbal Open University‚ Islamabad Pakistan Email: bagram@hotmail.com Tel: +92-3335188677 SHAHZAD KHAN Lecturer City University of Science & Information Technology‚ Peshawar Pakistan Email: shahzadkhan.lecturer@gmail.com Tel: +92-3339405596 Abstract All over the
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communication with customers‚ increasingly acquiring knowledge of customer demand and improvement on your current service to meet their escalating demand. However it differs from the traditional product-based or market-based mode. CRM provides our customers with more operational plan and make our internal process understood. As it can contribute to the whole competition of a company‚ more and more cross-continental company are taking measures to establish their own customer relationship management system.
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