1 TERM PAPER REPORT SUBMITTED TOWARDS THE PARTIAL FULFILMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS COMPARATIVE ANALYSIS OF MCDONALDS AND KFC SUBMITTED BY YASMITA HOTA-A1802010291 VARUN SHARMA-A1802010058 Section-F 2 TABLE OF CONTENTS CHAPTER SUBJECT NO. PAGE NO. 1 Executive Summary 3 2 Introduction 4 a. Objectives 5 3 Company Profile 6 4 Survey Analysis 31 5 Conclusions and Recommendations 33 6 Bibliography
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fried shrimps and other seafood‚ jambalaya‚ red beans and rice and other regional items. Popeyes is a highly differentiated brand with passion for its New Orleans heritage n flavorful authentic foods. Weakness: Popeyes is second to its sister company KFC. About 90% of their domestic restaurants are concentrated in Tennessee and Louisiana. Most of their restaurants are located in heavily populated African-American neighborhoods; giving them higher chances of being robbed and giving them a higher close-out
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KFC’s Localization Strategies in China 55 Comments » tags: China‚ essay‚ KFC Do in China as the Chinese Do: An Overview of KFC’s Localization Strategies in China Abstract Kentucky Fried Chicken has been one of the most household international brands in urban China since it opened its first Western-style quick service restaurant in Beijing in 1987. As the present largest fried chicken restaurant company in the world‚ KFC aims China as the most promising market and succeeds in its localization strategies
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Kentucky Fried Chicken There are many stakeholders of KFC the main ones are Employees‚ Customers‚ Delivery services‚ Contracted Vending Companies‚ suppliers and Contracted Cleaning Companies. Employees- • Employees are important stakeholders in the business as they provide the service to the customer who eats at KFC. Without well trained staff the business would not run smoothly. The interest of the staff would be to make sure they have a secure job and a steady wage. If employees
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restaurant chains in the US have a 45% overall market share‚ China’s Top 100 only has a 6% market share in 2009 (down from 9% in 2003). Western restaurants remain at a very low level in China‚ and have a market share of only about 1% in 2009. Apart from KFC‚ McDonald’s and Pizza Hut‚ no major US restaurant chain has achieved a major presence in China. Although the leading Chinese restaurant chains have minor market shares as the industry is highly competitive‚ profitability levels of leading chains were
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would expect‚ KFC has little rivalry with similar fast-food chains in China. The primary reason is that their core products are different‚ as in they sell different kinds of fast-foods with very different tastes and styles. For example‚ if KFC raised its price for chicken by a small amount‚ Chinese chicken lovers who may not be as accepting to pizzas (many Chinese people strongly dislike the taste of cheese) are not going to switch to Pizza Hut just because the price for KFC increased. In addition
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market position to provide strong support for the extended enterprise. 2‚ the logistics of the supply of KFC (A) Supplier Management KFC products are the main raw materials (Chicken‚ mashed potatoes‚ seasoning) determined by the head office supplier‚ usually raw materials (bread‚ beverage puree‚ vegetables‚ packaging‚ etc.) by the district level has confirmed that the suppliers. KFC a “star system (STAR SYSTEM)” a selection of alternative suppliers‚ which is specifically for a global assessment
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Industry- KFC Report KFC (Kentucky Fried Chicken) is a chain of fast food restaurants which primarily focuses on the selling of original recipe fried chicken and other foods such as burgers‚ wraps‚ potato & gravy and coleslaw. The company was originally founded in 1952 by Colonel Harland Sanders‚ and since then it has expanded to over 9‚000 stores in 86 countries. It first opened in Australia in Guilford‚ Sydney in 1968‚ there are now over 600 stores Australia wide. Since 1997 KFC became part
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Acknowledgement Table of content Executive Summery 1. Introduction (I shall write it) 1.1. History of the Industry (internet) (I shall write it) 1.2. History of the company McDonald is a world famous fast food chain restaurant. In California‚ the concept of McDonald was introduced by two brothers named Mac (Maurice) and Dick (Richard) McDonald. In 1940‚ the restaurant was renamed to McDonald’s Famous Barbeque from Airdrome restaurant (located near the airport)‚ which was ran by their father
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Ethical report of KFC and its problems Kentucky Fried Chicken is one of the well-known fast food restaurants in the world. The industry was founded by Colonel Sanders. The corporation is based in Louisville‚ Kentucky and now regarded as the most famous chicken restaurant chain. It can be noted that each day‚ nearly eight million customers avails the products and foods offered by this fast food chain. There are many ethical issues that an organisation face and one of
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