Marketing Strategy Analysis for Z-Kung fu Restaurant Abstract Z-Kung fu Global Chinese Fast Food Chains is a new mode of operation in Chinese fast-food chain industry. It has solved the standardization problems in Chinese fast food industry for the first time and set a new way of developing the Chinese fast food. Up to now‚ Z-Kung fu has opened 250 bistros‚ and began to compete with the foreign fast-food restaurants. Developing on strong capital‚ Z-Kung fu is expanding rapidly. However‚ there are
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external threats and opportunities. With McDonald’s expansion in China‚ external environmental factors did play a key role. One major environmental force came from American company KFC. KFC entered China in 1987 and it was important for McDonald’s to analyze the factors that had been successful and unsuccessful at KFC. Another environmental force that played a large role in McDonald’s growth in China was local Chinese quick service restaurants where customers could buy local cuisines such as noodles
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000 restaurants in 2008 by the time they sponsor for the Beijing Summer Olympics. Chose a different way from their competitor‚ KFC‚ McDonald’s prefers the large cities to grow instead of opens outlets in second and third cities. Although McDonald’s is one of the biggest fast food brands in the Western word‚ but in China‚ they still way behind Yum! Brands‚ especially KFC. Yum! had a first move was the first fast-food restaurant enter China in 1987. Chinese people prefer chicken than beef also helped
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1. Conduct an IMC context analysis for one of the following; McDonald’s‚ Pizza Hut‚ or KFC. This case study will analyze customers‚ competitors and communication of McDonald’s because it is one of the most well known brands worldwide. CUSTOMERS McDonald’s opened the first restaurant in Singapore at Liat Towers on Orchard road in October 1979. Its aim is to offer friendly fast food in a fun environment for everyone to enjoy. Its target markets are families‚ because children want to visit McDonald’s
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MARKETING MODULE ANSWER 1: ADVERTISEMENT ANALYSIS COKE: BELIEVE IN A HAPPIER TOMORROW 1) BASIS OF SEGMENTATION: GEOGRAPHICAL SEGMENTATION IS DONE ON THE BASIS OF URBAN AND SEMI URBAN AREAS. PSYCHOLOGICAL SEGMENTATION IS DONE ON THE BASIS OF AGE AND LIFESTYLE OF PEOPLE. 2) TARGET AUDIENCE: TARGET AUDIENCE IN THIS AD ARE MAINLY CHILDREN AND TEENAGERS. CHILDREN BECAUSE IT HAS LOTS OF TOYS LIKE TEDDY BEARS WHICH CHILDREN LOVE‚ IT ALSO AIMS AT ADULTS TOO TO BRING OUT THE CHILD IN THEM. 3) PERCEPTION
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International Management & Negotiations Yum! Brands in China – A Success Story Table of Contents 1 Yum! Brands 1 2 Expansion in China 1 3 Yum! Brands vs McDonalds in China 2 4 Main Brands 3 4.1 KFC 3 4.2 Pizza Hut 4 4.3 Taco Bell 6 4.4 Local Brands 7 5 Success Factors 10 5.1 Management 10 5.2 Globalization vs Localisation 10 5.3 Life Style and Leisure Restaurants 11 5.4 Employment 11 5.5 Partnerships 11 5.6 Distribution Network 12 5.7 Expansion
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Maricris P. Cruzpe AB Communication Communication Values and Ethics TARES TEST: FIVE PRINCIPLES FOR ETHICAL PERSUASIONS Persuasion is defined as methods used to influence attitudes‚ raise awareness‚ educate or influence behaviors’. While ethics (moral philosophy) is a subject that primarily is not concerned with increased profits or increased visibility. It is‚ rather‚ concerned with what one ought to do—or ought not to do. Thus‚ it’s easy to persuade others but it will be tough when
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Shady Bahsoun Amst 276 December 8‚2009 Research Paper #2 “Tell me what you eat‚ and I’ll tell you who you are” “Tell me what you eat‚ and I’ll tell you who you are” once said French lawyer and gastronome Jean Anthelme Brillat-Savarin. With the growth of food import/export around the world and the opportunities of expansion in foreign coutries: Could Brillat-Savarin’s statement still be possible today or has it completely lost ground? Food is one of the fields in which globalization has
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combination of KFC‚ Taco Bell‚ Pizza Hut‚ A&W or Long John Silver ’s brands. Yum Brands also shows great Corporate Social Responsibility in the industry. Yum! Ranked #337 out of 500 on Newsweek ’s 2010 Green Rankings U.S. list #62 on Corporate Social Responsibility Magazine ’s 100 Best Corporate Citizens List of 2010‚ #33 in 2009. Yum Brands has cemented their products with unique taste differentiation by making their chains the leaders in the industry. A&W is Root Beer and KFC is fried
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餐厅一直保持很高的整洁度 5. 提供儿童套餐，德克士似乎更青睐青年中年顾客 反面： 1. 产品多而杂，味道反而不如前期好 2. 新产品大多会下架 3. 人多拥挤 4. 负面新闻比麦当劳多 5. 做健康的食品必定对时间及日期有严格的要求，快餐食品无法满足 肯德基属于百胜餐饮集团。百胜集团是世界上最大的餐饮集团，在全球100多个国家和地区拥有超过3.3万家连锁店和84万名员工。 肯德基与百事可乐结成了战略联盟，餐厅固定销售百事可乐公司提供的碳酸饮料 KFC (2013). About us. Available at: http://www.kfc.com/about/ 中国快餐店 AlixPartners (2010). AlixPartners 2010 China Restaurant & Foodservice Review. AlixPartners‚ LLP‚ 2010 Thesis‚ www.alixpartners.com. China-based western fast-food chain Dicos
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