Executive Summary A&W Restaurant has a large range of target market. This is because they are serving fast food that can be consume by all people such as children‚ families‚ teenagers‚ adults and late adults. As we all know A&W use to be famous and likeable by all people. But now days A&W are no longer the first choice of people eats fast food. In order to regain their name and rebrand it‚ we have decided to improve their four P’s which are product‚ price‚ place and promotion. Four
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Select one of the following companies: 1. Ford Motor Company 2. Coca-Cola 3. FedEx 4. Google 5. Southwest Airlines 6. Bank of America 7. CEMEX 8. YUM Brands 9. Yahoo 10. Papa Johns Write a 1‚050- to 1‚400-word paper in which you justify the importance of marketing research in developing marketing strategy and tactics for the chosen company. (Continued next page) Include the following: • Identify the areas where additional market research is needed
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level of consumer acceptance - Different store concepts catering to a diverse customer base -Consistently strong results even though economic and macro environment Resources: - 5 different brands (Pizza Hut‚ Taco Bell‚ Long John Silver’s‚ A&W‚ KFC) - A total revenue of 11.343 million dollars‚ A net income of 1.158 million dollars -More than 37.000 restaurant divided over 100 countries Vision
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Oxford Brookes University Research and Analysis Report The identification of the effects of globalisation on the Fast-food Industry By: Meekaal Ali September 2001 Words 4850 Contents page no. 1. Introduction 3 2. Information Gathering 5 3. Identification and analysis of information
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Q NO.1. What is the purpose of conducting an external environment analysis? What are the general environment forces that could influence or have influenced McDonald’s development in china? Ans : First of all before describing the purpose of external environment analysis we should come to know what external environment actually is? External environment include all that factors that influences the activities and operations of an organization. Actually it determines the opportunity and threat of an
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YUM Brands SWOT‚ PESTEL and Porter’s 5 Forces Analyses Antonio Annicchiarico INDEX pag. Index 1 Introduction 2 1. Company Overview 3 2. PESTEL Analysis 4 3. SWOT Analysis 7 4. Porter ’s 5 Forces Analysis 9 5. Value Chain Analysis 12 6. Conclusions 13 7. References 14 INTRODUCTION PESTEL‚ SWOT and Porter’s 5 Forces analyses of Yum Brands (15 October 2013‚ 2957 words) This work analyse Yum Brands‚ one of the major and leading companies
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steak‚ adobo‚ burger steak‚ liempo‚ giniling‚ sausages‚ vegetables‚ etc. Imagine?!! With just 30php‚ you will experience tasting lutong bahay even if you’re away from home. 2. Buy 1 Take 1 Burgers (25php – 32php) Say goodbye to Jollibee‚ Mcdonald’s‚ KFC‚ and other burger – producing fast food chains. PUP has the cheapest burger ever. With just 32php‚ we can avail two burgers and that is if you are in PUP. While in fast food chains‚ you will just be left with dissatisfaction. 3. Clubhouse (20php)
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enterprises that are active in the market: branded fast-food restaurants‚ independently owned businesses and traditional takeaway outlets. The major chains in the UK are Greggs‚ McDonald’s‚ Burger King‚ Subway‚ Domino’s Pizza‚ Kentucky Fried Chicken (KFC) and Pizza Hut. In spite of the economic crisis‚ the overall fast-food and home-delivery industry has remained resilient. The good value and convenience that this type of restaurant offers makes it popular among consumers in the UK. When eating out
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PRODUK AMERIKA-ZIONIS DI INDONESIA No. 01. 02. 03. 04. 05. 06. 07. 08. 09. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. PERUSAHAAN INDUK AOL Time Warner Coca-Cola Company Pepsi Co. Nike McDonald’s Baskin Robbins Pizza Hut Kentucky Fried Chicken (KFC) Dunkin Donut’s Arbys Texas Fried Chicken Wendys Danone Delta Galil Industries Ltd Estee Lauder Johnson & Johnson Lewis Trrust Group Ltd Levi’s Strauss Company Lea News Corporation PRODUK DAN PERUSAHAAN ANAK AOL Internet‚ Majalah ‘Time’‚ Majalah
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Table of content 1.0 Introduction...........................................................................2 2.0 Gender...................................................................................2 3.0 Age........................................................................................3 4.0 Hand phone...........................................................................4 5.0 Fast food...............................................................................5 6.0
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