BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
Premium Strategic management
Strengths Pizza Hut is an international franchise and restaurant chain having presence in many countries and is originally based in Texas‚ USA. The company specializes in the American-style pizza that till to date no other pizza restaurant has been able to compete. The company also offer many other food items and side dishes like breadsticks‚ wings‚ garlic bread etc. Pizza Hut is one of the largest restaurant chains in the world and is a sub brand of Yum! Brands‚ Inc. The Pizza Hut owns and runs
Premium Pizza Hut Pizza delivery Food
contribution on childhood obesity? Epidemically‚ fast food is a major contributor to the obesity. It is also reducing their home activity such as cooking at home kitchens. Some of these food restaurants are illustrated as McDonald‚ Jack in the Box‚ KFC‚ Pizza Hut‚ etc. Price and quality always need to balance. Proper exercise is necessary to maintain our body fat and to stay healthy. According to ADA (American
Premium Nutrition Obesity Fast food
Suggestion to KFC As we know‚ KFC is one of the leading Fast-Food chains in the world‚ but their market share has been declining globally since 1989. According to the case‚ (pg number C-211‚ exhibit 4) their market share has declined from 70.8% to 55.6% in 1999. Also because of KFC’s dominating and widespread leadership in the US market tends to give more opportunities to rivals as the U.S. base growth rate is about 1% annually. Therefore it is totally understandable why KFC has not been able
Premium Customer service Customer Good
Market Internationally & KFC in China Due to the environmental and sociocultural forces‚ there are always differences between domestic and international marketing. However‚ international companies wish they could standardize the marketing mix for cost saving and easier to control‚ plus less time to be spent on the marketing plan. But it is almost impossible to standardize the marketing mix while expanding internationally as each market is unique. I think most products should be customized for
Premium Marketing Fried chicken Egg tart
Porters 5 Forces Model is a valuable tool in evaluating the condition of the Yum! Brands China Division and the fast-food industry that Yum Brands is actively dominating. While there is much competition in China in the food industry‚ it is undeniable that with the CEO’s guidance‚ Sam Su‚ the growth that they have accomplished over the years is exponential. This growth is due to the fact that Su looks at the bigger picture‚ imaging what he wants the company to be like in five to ten years‚ and making
Premium KFC Pizza Hut Fast food
A very good morning to honourable judges‚ awesome time-keepers and my beloved peers. Ladies and gentleman‚ today‚ I will talk about an interesting topic‚ chasing our dreams. Today‚ I will tell you how each and every person who is in this room can pursue with the dream of your life. First and foremost‚ someone who wants to chase his or her dreams should be passionate about their dreams. Undying passion and burning desire are the driving forces that lead to success‚without them‚ your dream cannot be
Premium KFC Failure Fried chicken
KFC has been known to be a leader in the chicken restaurant segment with an annual sale of more than a billion dollars. The KFC as a brand is well established in the dining out as well as delivery service provider in the fast food industry. Despite the entrance and presence of many competitors in the fast food industry the company was able to retain its large loyal customer base because of its unique offering. Due to this reason the KFC ranks highest when it comes tochicken restaurant chains‚ convenience
Premium Hamburger Fast food Food
On 25th September 2012‚ I started my research in one of the most popular fast food restaurant which is KFC and it’s located in Tesco Nilai‚ Seremban. That day‚ I reached there around one o’clock in the afternoon and going to have my lunch at KFC also. I used to be there in afternoon as most of the customers or crowd will be there due to the lunch value in KFC. Tesco KFC was crowded and occupied with people as it was peak hours for lunch and most of them are workers from nearby shop lots in Tesco
Premium Fast food Hamburger Fast food restaurant
INDIANAPOLIS: Robbery Hostage Killed After Offering Himself Nov. 19‚ 1985 A fast-food restaurant manager was killed Sunday after he talked two intruders into taking him as a hostage in place of one of his colleagues. The police said today that the death of the manager‚ Dewayne M. Bible‚ might have resulted from his insistence on turning off a freezer where five women were held at a McDonald’s restaurant. The gunmen entered the restaurant at 8 A.M.‚ said Sgt. Fred L. Jackson
Premium Fast food Burger King KFC