KFC 1.0 Introduction (Figure 1‚ Logo of KFC Source: google.com) Kentucky Fries Chicken‚ better known as KFC‚ is one of the leading fast food Franchise concepts of today; present in a variety of countries around the world. KFC was founded in 1930 by Colonel Harland Sanders‚ at his hometown Kentucky‚ but only in 1952 it has grown and become a true multi-domestic company. KFC has more than 15‚000 outlets in 105 countries and territories around the world. The main aim of KFC is to increase
Premium KFC Fast food
YUM! Inc Internal Analysis | The Strategic Management Process | REPORT NUMBER | 2 | WEEK | 2 | CBL GROUP AND SUB-GROUP | I3SHM Group A | DECLARATION 1. This work is composed by me / by us. 2. This work has not been accepted in any previous application for a degree or diploma‚ by me / by us or anyone else. 3. The work of which this is a record is done wholly by me / by us. 4. All verbatim extracts have been distinguished by quotation marks and the sources of my information
Premium Fast food KFC Balance sheet
AND EVALUATE MARKETING OPPORTUNITIES Kentucky Fried Chicken (KFC) DIPLOMA OF BUSINESS Candidate ’s Name : | M. Turab Hussain | Assessor ’s Name : | | Student ID : | | | | | | Submission Date: | | Table of Content History KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands‚ Inc.‚ headquartered in Louisville‚ Kentucky‚ United States .Founded by Col. Harland Sanders‚ KFC is known mainly for his fried chicken‚ which is usually served
Premium KFC Fast food Fast food restaurant
combination of KFC‚ Taco Bell‚ Pizza Hut‚ A&W or Long John Silver ’s brands. Yum Brands also shows great Corporate Social Responsibility in the industry. Yum! Ranked #337 out of 500 on Newsweek ’s 2010 Green Rankings U.S. list #62 on Corporate Social Responsibility Magazine ’s 100 Best Corporate Citizens List of 2010‚ #33 in 2009. Yum Brands has cemented their products with unique taste differentiation by making their chains the leaders in the industry. A&W is Root Beer and KFC is fried
Premium KFC Pizza Hut Fast food
During the next nine years he developed his secret recipe of 11 herbs and spices and the basic cooking technique which is still used today. Sander’s fame grew. In 1939‚ his establishment was first listed in Duncan Hines’ “Adventures in Good Eating”. KFC Holdings (Malaysia) Bhd ("KFCH") commands a dominant position in Malaysia’s dynamically expanding retail food industry. Since the first Kentucky Fried Chicken outlet opened its doors to a receptive Malaysian public in 1973‚ the Group has developed its
Premium Fast food Fast food restaurant KFC
Management ORGANISATIONAL DIRECTION KFC SECTION 1 STRATEGIC AIMS AND OBJECTIVES Introduction Organisational direction referred to the human relations as the study of behaviour of the people and their relationships in the organisation with the purpose of meeting the personal needs and objectives with a overview of organisation. Definition KFC (Kentucky Fried Chicken) which was founded by Colonel Harland Sanders in 1952 is known as the world famous fast food industry. Colonel used his
Premium KFC Fast food Fried chicken
adaptations made by KFC in Asian markets Contents Introduction This is the age of internalisation where people can easily share various different kinds of food. This is just because of the global business of food and beverage companies. The fast food industry is the leading driver of global growth and is now reaching new customers through its improved menus followed by the dining experience upgrades along with the rapid worldwide expansion (Aakar‚ 2009). KFC is one of the leading
Premium Marketing Fast food restaurant Fast food
The first event occurred in December‚ 2003‚ KFC began to market its new product "Chicken Warp of GuLao Meat" (an innovation of a Cantonese traditional dish). The commercial in which they marketed this new product showed a traditional Chinese Cantonese restaurant empty and the local KFC filled with people looking for the new wrap. In the end of the commercial even the Cantonese chef could not resist the new wrap‚ takes a bite and the restaurant tablet falls from the wall. Chinese consumers revolted
Premium KFC Fast food People's Republic of China
INTRODUCTION Kentucky Fried Chicken (KFC)‚ the second largest fast food restaurant chain specialising in fried chicken with over 18000 outlets in 120 countries and approximately 800 restaurants in the UK (kfc.co.uk‚2011)‚ will be targeted in this report. Among those 800 restaurants‚ KFC restaurant located in Shield Retail Centre‚ Filton‚ Bristol (Filton KFC) has been chosen to be further interpreted. The first part of the report will examine the performance of KFC Filton in terms of five performance
Premium Fast food restaurant Time KFC
business increased by 13% to 3‚000 restaurants. When compared to global giant McDonald’s “mere” 1‚500 stores in China‚ Yum! is in almost unheard of territory. Yum! brands as a whole have 3 times as many outlets as McDonald’s. With a superior distribution network‚ Yum! has a presence in over 700 cities in China‚ giving consumers in the 1.3 billion people population the opportunity to access its 24-hour delivery service from all corners of the country‚ not just its well-developed eastern coast.
Premium KFC Fast food Pizza Hut