hypothesis that why people in Pakistan prefer KFC over Macdonald and we found that due to good quality and taste of food people prefer KFC .When KFC was introduced in Pakistan the prices was not affordable by people but now they have lower their prices. One reason was also the impressive packages due to which people prefer KFC over McDonald’s. While conducting our research we also came to know that KFC is more advertised this is one of the reasons that people prefer KFC over McDonald’s. We are going to discuss
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Marketing The business that I choose is retail food industry/fast food chain business. For example‚ McDonald’s is my case study in this proposal. This fast food chain business began with Raymond Albert Kroc. Ray Kroc was the exclusive distributor of a milk shake maker called the Multi mixer. That time‚ Richard and Maurice two brothers were the owner of a brand and ran a burger restaurant in San Bernardino‚ California‚ in the 1950s. In 1955‚ Ray Kroc founded the brand’s Corporation and opened
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countries. In December of 2010‚ an article entitled ‘KFC Savors Potential in Africa’ was written by Julie Jargon and published in The Wall Street Journal. This piece delves into the massive undertaking KFC has recently decided upon. KFC is a popular US restaurant chain owned by Yum Brands Inc.‚ whose other chains also include Taco Bell and Pizza Hut. The first KFC to be introduced to Africa was in 1971‚ and since‚ about 600 have opened. Late last year‚ KFC announced a four-year plan to double their number
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abroad. Let us take KFC as an example. There are many kinds of fast food restaurant in United States of America as fried chicken and hamburgers are the main food for American‚ so the competition is very stiff in domestic market and it is almost saturated- there are enough fast food brands to meet people’s need in fried chicken and hamburgers. In order to make more profit‚ KFC decided to enter China’s market as there was no competitor and the main food for Chinese is rice. Then KFC became the first and
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SUMMARY The history of KFC came about due to a very innovative and driven man named Harland Sanders‚ the creator of KFC in 1952. In order for Harland Sanders to gain prospective franchisees he traveled across the United States to find the potential buyers. In the 1960’s KFC became the first fast food chain to go international. “Colonel Sanders” began to franchise and took over two hundred restaurants and home retail outlets across the US. In 1963‚ the number of KFC franchises rose from 200 to
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I. ABOUT KFC Colonel Harland Sanders was the owner of KFC‚ he opened his first restaurant in 1930 in the small front room of a gas station in Corbin‚ Kentucky. KFC (whose name was originally an acronym for Kentucky Fried Chicken) is a fast food restaurant chain that specializes in fried chicken and is headquartered in Louisville‚ Kentucky‚ United States (US). Original Recipe‚ Extra Crispy‚ Kentucky Grilled Chicken and Extra Crispy Strips with home-style sides‚ Hot Wings and freshly made chicken
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Kentucky Fried Chicken (KFC) and McDonalds‚ which one do you prefer? Actually‚ they both serve delicious fast food. McDonalds focuses primarily on hamburgers and fried chicken but KFC does wraps‚ salads or sometimes pies and kebabs. they are hazards to health. In the Middle East they sell halal food. McDonalds and KFC have similar types of food‚ popularity and history. McDonalds and KFC both are global fast food chains but they have a really different history. Harland Sandors known as Colonel
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Maraniara Davy C. Villarama MM1-Marketing Management BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as elsewhere. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken
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1. Executive Summary. KFC made a plan to launch a chain of their restaurants‚ they made a marketing plan while analysising opportunities and risks of the market and understanding Muslim society. For example in the Middle East Number of internal and external and marketing analysis was carried out looking into marketing mix how they have launched their restaurant with some extra local recipes one of them is‚ Arabian Rice. The way in which KFC made a markerting plan and implemented it will be analysed
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[Year] IBS Administrator [PIZZA HUT: AN ANALYSIS OF SERVICES] Submitted to: Prof. K.C. Prakash Submitted By: Pallavi (07BS2758) Table of Contents Company Profile ……………………………………………………………………….02 Industry profile…………………………………………………………………………10 Major competitors profile……………………………………………………….……13 Literature review……………………………………………………………………….20 Marketing Mix Analysis………………………………………………………………..23 Marketing Mix Of Competitors………………………………………………………
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