INTRODUCTION Kentucky Fried Chicken (KFC)‚ the second largest fast food restaurant chain specialising in fried chicken with over 18000 outlets in 120 countries and approximately 800 restaurants in the UK (kfc.co.uk‚2011)‚ will be targeted in this report. Among those 800 restaurants‚ KFC restaurant located in Shield Retail Centre‚ Filton‚ Bristol (Filton KFC) has been chosen to be further interpreted. The first part of the report will examine the performance of KFC Filton in terms of five performance
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Bibliography: Yum! Brands: Growth Prospects In Future. (2014‚ March 30). Retrieved October 1‚ 2014‚ from www.gurufocus.com: http://www.gurufocus.com/news/253333/yum-brands-growth-prospects-in-future YUM! Financial Data: Restaurant Counts Vignali‚ C. (2001). British Food Journal ‚ 103 (2)‚ 97-111. About Yum! Brands. (n.d.). Retrieved October 1‚ 2014‚ from www.yum.com: http://www.yum.com/company IBISWorld Ideologic Branding Agency. (2013). Intelligence Report:
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combination of KFC‚ Taco Bell‚ Pizza Hut‚ A&W or Long John Silver ’s brands. Yum Brands also shows great Corporate Social Responsibility in the industry. Yum! Ranked #337 out of 500 on Newsweek ’s 2010 Green Rankings U.S. list #62 on Corporate Social Responsibility Magazine ’s 100 Best Corporate Citizens List of 2010‚ #33 in 2009. Yum Brands has cemented their products with unique taste differentiation by making their chains the leaders in the industry. A&W is Root Beer and KFC is fried
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Term paper on: Service strategy of KFC Subject code: MKT 412 Section: 01 PREPARED FOR: SSM Sadrul Huda (SH) Assistant Professor Department of Business Administration East West University. PREPARED BY: Md. Taijul Islam ----------------------------------------------------Id: 2009-2-10-217 SHADIN -01917277300 Fariha Faroque Mitu ------------------------------------------------Id: 2009-3-13-024 Khaleda Akter -----------------------------------------------------Id:
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onto the organizations. For example‚ to win back considerable market share in the chicken industry‚ KFC needs to tap in the communities to find out why exactly do people prefer Chick-Fil-A over KFC. With the results of the focal groups‚ KFC needs to implement a takeover campaign equipped with diversity shown in advertising commercials‚ comedic themes and even a slogan or catchy jingle. In addition‚ KFC needs to be modernized to inform consumers of how they got rid of palm oil‚ how they recycle
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Nirula’s is established in Delhi and Northern India. However‚ it claims to cater 50‚000 guests every day. It has future expansion plans for more than 50 outlets every year‚ for next three years. Major players in fast food • McDonalds 132 outlets • KFC 72 outlets • Pizza hut 147 outlets • Dominos Pizza 274 outlets • Café Coffee Day 833 outlets • Barista 200 outlets Fast food contains high amount of • Calories • Saturated Fat • Carbohydrates • Sugar • Sodium • Proteins Why do people
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Background of Kentucky Fried Chicken(KFC) KFC Corporation‚ or KFC‚ founded and also known as Kentucky Fried Chicken is a chain of fast food restaurants based in Louisville‚ Kentucky. KFC primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of roasted chicken products‚ side dishes and desserts. Outside North America‚ KFC offers beef based products such as hamburgers or kebabs‚ pork based products such as ribs and other regional
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KFC-History at a Glance 9/9/1890 Harland Sanders is born just outside Henryville‚ Indiana. 1900-1924 Harland Sanders holds a variety of jobs including: farm hand‚ streetcar conductor‚ army private in Cuba‚ blacksmith’s helper‚ railyard fireman‚ insurance salesman‚ tire salesman and service station operator for Standard Oil. 1930 In the midst of the depression‚ Harland Sanders opens his first restaurant in the small front room of a gas station in Corbin‚ Kentucky. Sanders serves as station
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Administration Date of Submission: August 28‚ 2013 SEQUENCE The sequence of the paper is as follows * Introduction * History of KFC * Tricon Global organization Chat * Yum! International profit source * Main Issue * Internal Analysis functional Area * Leading U.S. fast-food chain ranking * SWOT Analysis * Strategic Management * KFC quality management program * Drive through window test * Implementations * Recommendations * Conclusion * Reference
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KFC Corporation (KFC)‚ founded and also known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. KFC has been a brand and operating segment‚ termed a concept[2] of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of grilled and roasted chicken products
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