the service sector on which we want to make our project. For this we have chosen the KFC food chain. KFC is the growing brand in the world for food industry. KFC basically deals in chicken recipes whose main focus in crispy and deep fried chickens. To know the market response of KFC we visited various chains of KFC and we also had survey on the public (who are the basic consumers of the KFC). We visited KFC chain of Noida Sector18‚ Lajpat Nagar‚ Center Stage Mall‚ Noida‚ and Ghaziabad. We concluded
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KFC KFC Brand KFC (Kentucky Fried Chicken) is fast food chain‚ well known for its chicken recipes. It belongs to Yum! Brands which is the one and only fast food group‚ that is known worldwide for its strong association with brands like KFC‚ Pizza Hut‚Taco Bell (TEX-MEX)‚ Long John Silver and A&W . KFC’s story goes back to 1930‚ when Colonel Sanders invented the secret chicken recipe cooked with 11 different herbs and spices. With its success‚ Colonel Sanders is known throughout the country and
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Introduction about KFC KFC‚ known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. In the midst of the depression‚ Harland Sanders who was born just outside Henryville( Indiana)‚ opens his first restaurant in the small front room of a gas station in Corbin‚ Kentucky. Sanders serves as station operator‚ chief cook and cashier and names the dining area "Sanders Court & Café." In 1936‚ Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary
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KFC China : still ‘‘Finger lickin good’’ ? Implanted in 120 countries all over the world‚ KFC is a giant American fast-food chain that entered Chinese market in 1987 with a first outlet in Beijing‚ the brand is part of Yum’s Group. KFC brand positioning: an American fast food brand with Chinese characteristics‚ the US fried chicken expert‚ quality products‚ combining fast food values and Chinese traditional values Target: families‚ groups of friend‚ working people‚ urban people that face western
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not totally against KFC Corporation. PETA demonstrated their place by publicizing the acts of KFC to the world so that we are informed of the process which is taken on the chickens we eat from there. I agree that PETA or anyone has the right to exploit what happens in the slaughterhouses for the sake of the animals. Doing such things mentioned are unethical and should be subject to animal cruelty regardless of whether they die anyway. Then reason I am in slight support for KFC is because they do not
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strategy? Which cross-border synergies can KFC reap and how locally responsive is the company? KFC’s international composition provides an exemplary mix of international entry strategies. The company enters a foreign market either by a greenfield entry by establishing a company-owned foreign subsidiary (21 %) or by a joint venture (10 %) (figure 10.2 in the book). However‚ in most of the cases‚ KFC expands it global franchise-network (69 %). In Latin America‚ KFC illustrates this mix‚ too. The entries
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KFC‚ known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. In the midst of the depression‚ Harland Sanders who was born just outside Henryville( Indiana)‚ opens his first restaurant in the small front room of a gas station in Corbin‚ Kentucky. Sanders serves as station operator‚ chief cook and cashier and names the dining area "Sanders Court & Café. In 1936‚ Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary Kentucky Colonel in recognition
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KFC * 1. INTRODUCTION …… KFC is the world’s No.1 Chicken QSR. Leading in UK‚ Australia‚ South Africa‚ China‚USA‚ Malaysia and many more. Introduced many offerings for its growing customer base in India while staying rooted in the taste legacy of Colonel Harland Sander’s secret recipe. Products are made on the motto of“Crispy outside‚ juicy inside” . In India‚ KFC is growing rapidly and today has presence in 21 * 2. HISTORICALBACKGROUND…… In 1930’s Colonel Harland Sanders some distinguished
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In 1939‚ Colonel Harland Sanders‚ the founder of KFC first gave the world of his most famous creation‚ Kentucky Fried Chicken (KFC)‚ featuring the secret blend of 11 herbs and spices. Since then‚ millions of people the world over have come to love his one of a kind chicken‚ home style side dishes and hot and fresh biscuits. Over many years‚ KFC has been spread and well known in almost every country around the world. The first outlet KFC Malaysia situated in the heart of the city‚ Kuala
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campaign by the animal rightsorganization PETA although KFC executives have protested that the chain isunfairly singled out for criticism. The chain has also been accused by Greenpeacewith contributing to the destruction of the worlds rainforests with unsustainablysourced cardboard and paper packaging.Internal Environment:1 Employees: According to data published by Yum! Brands‚ the proprietarycompany of the KFC brand‚ there are over 455‚000 KFC employees around theworld Altogether. • 2. 2 Management
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