or at the mall. Consumers are also more educated and will not support companies that are not ethically responsible. For example‚ KFE receive a lot of bad press from PETA because of its unnatural way its treats and grows its chickens. To this end‚ KFC has not been able to meet it growth objectives. 2. Using the Porter’s Five Forces Model‚ assess the strengths of each competitive force in the fast food industry. Porter’s Five Forces Model includes the following: in the center is competition
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3.0 Porter’s five forces Threat of New Entrants The threat of new entrants‚ both potential and existing competitors influences average industry profitability. The threat of new entrants is usually based on the market entry barriers. Some of the barriers include cost of entry‚ the cost you need to bear in order to enter the particular market. Rules and regulation set by Government may also considered barriers for new entrants to enter markets. The operations of McDonald’s Malaysia are affected
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from http://www.marketingexperiments.com/blog/ Energy Star (2012). Energy Star Guide For Restaurants. Retrieved from http://www.energystar.gov/ia/partners/publications/pubdocs/restaurants_guide.pdf?04bb-ca54 Environmental Leader (2009‚ January 28). KFC Switches to Earth-Friendly Packaging. Retrieved September 28‚ 2012 from http://www.environmentalleader.com/ Ethical Footprint (2010‚ May 14) Green. Retrieved September 28‚ 2012 from http://www.chainalytics.com/wpcontent/uploads/2011/03/2009-04-Subways-Journey-to-Green
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Top 10 fast-food restaurants By Ching M. Alano (The Philippine Star) Updated July 17‚ 2008 12:00 AM With today’s fast-paced lifestyle‚ fast food is the fastest way to satisfy hunger pangs. It’s comfort/convenient food that’s good for the soul — and kind to the pocket‚ too. To literally grab a bite to eat‚ you need not look far because fast-food restaurants are all over the country — there’s probably one smack in the center of your neighborhood. Indeed‚ we’re fast becoming a fast-food nation
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“McDonalds to Double China Restaurants by 2013.” Reuters.com. Reuters. 15 Dec. 2010. Web. 14 Jan. 2011. “What’s on the Manu: McDonald’s Hong Kong.” Brand Eating. brandeating.com. 23 May 2010. Web. 24 June 2012. Mellor‚ William. “McDonald’s No Match for KFC in China as Colonel Rules Fast Food.” Bloomberg. bloomberg.com. 26 January 2011. Web. 24 June 2012. “USD to CNY.” The Money converter.com. themoneyconverter.com. Web. 24 June 2012.
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It’s no secret‚ Americans love fast food and it’s not only just them! This new trend in the food industry has spread all around the globe; thereby‚ making it one of the fastest growing segments in the food industry. The main characteristics of the fast food industry are quick preparation and service of food such as Burgers‚ Fries‚ Pizzas‚ and wraps. They provide minimal table services‚ and offer on-site consumption or take out services. Frequently‚ the food is standardized and shipped from a central
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relating to the fast- food industry. 2.2 Porter’s Five Forces – Fast-food Industry 1.2.1 New Entrants “The industry is dominated by a number of international quick Service Restaurant Chains‚ including McDonald’s‚ Burger King‚ Pizza Hut‚ KFC and Domino’s “(Data monitor‚ 2010). So the market of fast food is highly competitive‚ and the cost to entry the fast food industry is high. This force should be weak. 1.2.2 Substitutions Substitutes are readily available: food can be purchased
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different from others. They try to differentiate between their product and the opponents’ product. For example they come out with Malaysian popular dish which is nasi lemak and curry mee. This dish is not available in other fast food restaurant like KFC and McDonalds. The Marry-brown’s owner manages and running business has a combined 32 years’ experience working in the restaurant industry. Their experienced in manage the restaurant has make the workforce become flexible and high committed and very
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Food consumption among international students Student Name: Yangjie liu (Yuna) Student Number: 160957 Class: AE3Q Teacher’s Name: Jon and Judy Date of submission: 5.1‚2015 contents Abstract 3 Introduction 4 Methodology 6 Results 7 Discussion 10 References………………………………………………………………………..…………...………13 Appendix………………………………………………………………………………………………14 Abstract The hypothesis of this research is that international students have a very different consumption habit of
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Table of Contents: |Serial |Topics | | | | |1 |Introduction | |1.1 |Origins
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