or behavior or who have might require separate products or marketing mix. In KFC‚ they have considered four variables for market: 1. Geographic segmentation 2. Demographic segmentation 3. Psychographic segmentation and 4. Behavioral segmentation. 1. Geographic Segmentation Dividing the market into different geographical units such as nations‚ states‚ regions‚ countries‚ cities or neighborhood. Geographically‚ KFC is used in every part of the country as well as all over the world. They focused
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political factors includes the government policies as KFC being a foreign company‚ but they have to obey the policies of the Government laid by the government of Pakistan‚ the country where the business activities are being carried out. KFC has handled this situation very tactfully and has obeyed the policies of the Government as prescribe by the government in order to run this kind of business. The other major factor is the pricing policies. KFC maintain & design its price policies keeping in view
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Yum! Brands Building the KFC Global Brand Micky Pant YRI Chief Marketing Officer KFC International – Strong ’06 Performance 5% SSS Growth Nearly 300 More Traditional Restaurants BYA Update Solid sales growth across the world‚ with renewed strength recently South Africa Middle East Netherlands Europe FBU Mexico Asia FBU Australia U.K. France India Japan Germany Russia YTD 17% 9% 8% 7% 6% 5% 5% 4% 4% 1% Flat -1% N/A Note: YTD same-store-sales growth above are estimates‚ including
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9/15/12 Home Depot Learns Chinese Prefer ’Do‑It‑for‑Me’ ‑ WSJ.com Dow Jones Reprints: This copy is for your personal‚ noncommercial use only. To order presentationready copies for distribution to your colleagues‚ clients or customers‚ use the Order Reprints tool at the bottom of any article or visit www.djreprints.com See a sample reprint in PDF format. Order a reprint of this article now BUSINESS Updated September 14‚ 2012‚ 5:52 p.m. ET Home Depot Learns Chinese Prefer ’DoItforMe’
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favorites such as Taco Bell‚ Pizza Hut‚ Long John Silver’s‚ and KFC. Whether the operating segment sells pizza or chicken‚ "Yum develops‚ operates‚ franchises and licenses a worldwide system of restaurants‚ which prepare‚ package and sell a menu of food items." As each of these fast-food places is obvious to most readers in America‚ it is also quite interesting that over 100 countries are familiar with these names as well. In fact‚ segments like KFC were actually introduced in many markets like China before
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believably good looking what is she wearing?) is walking in a big‚ packed food court during lunchtime. Other people of all ages can be heard and/or seen in the background‚ all eating all sorts of fast food meals. Fast food restaurants such McDonald’s‚ KFC (just check if it must be Kentucky Fried Chicken and Hungry Jacks can also been seen in the background. The atmosphere seems stressful and shaky. A family (mum: in her early thirties‚ wearing an apron over clean clothes‚ dad: in his late thirties
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consumers will tend to compare prices before the make decision. The dependent variable for our research project is choices of fast food restaurant. There will be many choices available for the university student to choose from. For example‚ McDonalds‚ KFC‚ Pizza Hut‚ and Burger King. We will find out how the independent variable will affect the dependent variable. 1.2 Hypothesis H1(null): There is no relationship between product quality(taste‚ appearance‚ texture) and the choices of fast food restaurant
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Dave Thomas Dave Thomas was an All American philanthropist as well as a most successful business man. Thomas was the founder and CEO of Wendy ’s Old Fashioned Hamburgers‚ which became popular for its square patties. He is also known for personally appearing in eight hundred television commercials for the chain from 1989 to 2002‚ more than any other person not just in the fast food industry but in television history (Newsweek 1). He created such an atmosphere in these ads that much of the
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with other countries’ styles II. Support topic 1: Fast food restaurants are those that offer foods in a short time and customers have to serve themselves on their own there. A. Quick service B. Cheap C. Easy to take out Examples: McDonald’s; KFC; Pizza Hut III. Support topic 2: Chinese food restaurants are those offer Chinese traditional foods with conventional gastronomy. A. Much more delicious and suitable for Chinese B. Good environment C. Offer an enjoyable atmosphere for wedding feast
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American restaurant franchise which mainly sells sandwiches and salads. Subway‚ as the largest single-brand restaurant chain globally‚ keeps the fastest growing franchises in the world with 37000 restaurants in more than 100 countries. (subway.com) KFC (Kentucky Fried Chicken) is the world’s largest chain of fried chicken fast food restaurants. It is also the second largest restaurant chain after McDonald’s‚ with over 17‚000 outlets in 105 countries. (KFC.com) Part II: Industry analysis by Five
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