International Management & Negotiations Yum! Brands in China – A Success Story Table of Contents 1 Yum! Brands 1 2 Expansion in China 1 3 Yum! Brands vs McDonalds in China 2 4 Main Brands 3 4.1 KFC 3 4.2 Pizza Hut 4 4.3 Taco Bell 6 4.4 Local Brands 7 5 Success Factors 10 5.1 Management 10 5.2 Globalization vs Localisation 10 5.3 Life Style and Leisure Restaurants 11 5.4 Employment 11 5.5 Partnerships 11 5.6 Distribution Network 12 5.7 Expansion
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Managing people and organization in KFC ukessays.com /essays/business/managing-people-and-organization-in-kfc-business-essay.php KFC is popular world famous chicken chain restaurants‚ which serves 12 million peoples a day around the world. KFC is second in sale next to Mc Donald in foreign scale. In this paper I have done SWOT and PEST for KFC. I have also mentioned the recruitment and selection process of KFC in this paper. TABLE OF CONTENT: INTRODUCTION - 1 RESEARCH AND METHODOLOGY - 1 MAIN FINDINGS
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Yum! Brands Set To Dominate the Global Fast Food Market Over the last few years‚ Yum! Brands has opened up an average of 4 new brand stores per day around the globe. “The largest share of this growth is coming from its expansion in mainland China” (Burchett). According to Burchett‚ in 2010 alone‚ only counting the franchise Kentucky Fried Chicken stores of the Yum! brand empire‚ the number of stores open for business increased by 13% to 3‚000 restaurants. When compared to global giant McDonald’s
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1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonald’s restaurant is operated by franchisee‚ an affiliate‚ or the corporation itself. McDonald’s Corporation revenues come from the rent‚ royalties‚ and fees paid by the franchisees‚ as well as sales in company-operated restaurants. In 2012
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Industry- KFC Report KFC (Kentucky Fried Chicken) is a chain of fast food restaurants which primarily focuses on the selling of original recipe fried chicken and other foods such as burgers‚ wraps‚ potato & gravy and coleslaw. The company was originally founded in 1952 by Colonel Harland Sanders‚ and since then it has expanded to over 9‚000 stores in 86 countries. It first opened in Australia in Guilford‚ Sydney in 1968‚ there are now over 600 stores Australia wide. Since 1997 KFC became part
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KFC 1.0 Introduction (Figure 1‚ Logo of KFC Source: google.com) Kentucky Fries Chicken‚ better known as KFC‚ is one of the leading fast food Franchise concepts of today; present in a variety of countries around the world. KFC was founded in 1930 by Colonel Harland Sanders‚ at his hometown Kentucky‚ but only in 1952 it has grown and become a true multi-domestic company. KFC has more than 15‚000 outlets in 105 countries and territories around the world. The main aim of KFC is to increase
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1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth A McDonald’s restaurant is operated by either a franchisee‚ an affiliate‚ or the corporation itself. McDonald’s Corporation revenues come from the rent‚ royalties‚ and fees paid by the franchisees‚ as well as sales in company-operated restaurants
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Bibliography: Yum! Brands: Growth Prospects In Future. (2014‚ March 30). Retrieved October 1‚ 2014‚ from www.gurufocus.com: http://www.gurufocus.com/news/253333/yum-brands-growth-prospects-in-future YUM! Financial Data: Restaurant Counts Vignali‚ C. (2001). British Food Journal ‚ 103 (2)‚ 97-111. About Yum! Brands. (n.d.). Retrieved October 1‚ 2014‚ from
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KFC’s Localization Strategies in China 55 Comments » tags: China‚ essay‚ KFC Do in China as the Chinese Do: An Overview of KFC’s Localization Strategies in China Abstract Kentucky Fried Chicken has been one of the most household international brands in urban China since it opened its first Western-style quick service restaurant in Beijing in 1987. As the present largest fried chicken restaurant company in the world‚ KFC aims China as the most promising market and succeeds in its localization strategies
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Marketing Mix Mkt 421 December 17‚ 2012 Scott Raasch Marketing Mix One of the traditionally used marketing tools by the firms to achieve its marketing objectives is the “Marketing Mix.” For growth and survival of an organization the marketing mix plays a vital role. A proper and carefully evaluated mix of these elements enables the marketer in achieving a consensus between the expectations of the target customers and the organizational objectives. Elements
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