Market Entry Strategies Final Paper Kentucky Fried Chicken’s Market Entry in China Company Background KFC‚ the largest fried chicken chain and the second largest restaurant chain in the world‚ currently has more than 17‚000 outlets in 115 countries worldwide. The chain primarily sells fried chicken pieces‚ chicken related products such as sandwiches and wraps‚ and other side dishes such as fries‚ desserts and soft drinks. KFC’s fried chicken pieces and related products are made with special
Premium Fast food Fast food restaurant KFC
Introduction about KFC KFC‚ known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky. In the midst of the depression‚ Harland Sanders who was born just outside Henryville( Indiana)‚ opens his first restaurant in the small front room of a gas station in Corbin‚ Kentucky. Sanders serves as station operator‚ chief cook and cashier and names the dining area "Sanders Court & Café." In 1936‚ Kentucky Governor Ruby Laffoon makes Harland Sanders an honorary
Premium KFC Fast food
Ramaiah institute of Management Studies #15 ‚New Bel Road ‚MSRIT Post .M S Ramaiah Nagar Bangalore - 560054 DECLARATION I‚ hereby declare that this Project Report on “Operational Study” at KENTUCKY FRIED CHICKEN (KFC)‚ BANGALORE submitted in partial fulfillment of the requirements for I & II Semester PGPM examination 2013 of RAMAIAH INSTITUTE OF MANAGEMENT STUDIES is my original work and not submitted to any other university. This work has been done under the supervision
Free Fast food KFC
1. Executive Summary. KFC made a plan to launch a chain of their restaurants‚ they made a marketing plan while analysising opportunities and risks of the market and understanding Muslim society. For example in the Middle East Number of internal and external and marketing analysis was carried out looking into marketing mix how they have launched their restaurant with some extra local recipes one of them is‚ Arabian Rice. The way in which KFC made a markerting plan and implemented it will be analysed
Premium Management Marketing Strategic management
SWOT KFC SWOT analysis 2013 | Strengths | Weaknesses | 1. Second best global brand in fast food industry in terms of value ($ 6 billion) 2. Original 11 herbs and spices recipe 3. Strong position in emerging China 4. Combination of KFC – Pizza Hut and KFC – Taco Bell 5. KFC is the market leader in the world among companies featuring chicken as their primary product offering | 1. Untrustworthy suppliers 2. Negative publicity 3. Unhealthy food menu 4. High employee turnover
Premium Fast food Fast food restaurant
KFC began with Colonel Harland Sanders. He discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders‚ founder of KFC. He reached celebrity status in 1952‚ when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s‚ that special recipe reached Malaysia. Today‚ KFC Malaysia continues to serve finger lickin’ good‚ succulent
Premium Fast food restaurant Fast food KFC
BCG Matrix of KFC The need for strategy‚ in order to expand its existing product in very promising markets for KFC is very essential. KFC‚ along with McDonalds‚ and other major fast food chains have dominated the American continent as well as else where. Since the1950’s when the founder of KFC had a dream‚ of building an empire in the fast foodmarket‚ the company has undergone lots of changes. The company has changedownership; it has taken over from Pepsi and passed over to Tricon‚ which owns
Premium Strategic management
2010 Submitted To: Dr Melodena Stephens Balakrishnan Assistant Professor‚ Faculty of Business and Management‚ University of Wollongong in Dubai Table of Contents 1. Background 3 1.1. Introduction and Objective 3 1.2. Situational Analysis 3 1.3. Constraints and Assumption. 5 1.4. Product Need and Value. 7 2. Segmentation‚ Target & Positioning 8 2.1. Segmentation and Target 8 2.2. Positioning Map 9 3. Marketing Mix 10 3.1. Product strategy 10 3.2
Premium United Arab Emirates KFC Product management
HISTORY KFC (formerly known as Kentucky Fried Chicken) is a trademark franchise of Yum! Brands‚ Inc.‚ headquartered in Louisville‚ Kentucky‚ United States .Founded by Col. Harland Sanders‚ KFC is known mainly for his fried chicken‚ which is usually served in a bucket . Col. Sanders began selling fried chicken at his gas station in the year 1939 in Corbin‚ Kentucky which subsequently moved to a motel. He closed his business in the late 1940s when the Interstate highway through town. In the early
Premium KFC Fast food
internationalisation of KFC into India‚ and will discuss the key issues that led to the successes and failures of their internationalisation process. From the outset‚ expanding into a foreign market such as India looked like it could only be accompanied by huge gains for KFC. A booming Indian economy and millions of the population hungry for consumerism meant that KFC could expand rapidly into the market to beat their competitors to the punch and capitalise on such a promising opportunity. Unfortunately for KFC‚ they
Premium Marketing Globalization Strategic management