whether they can achieve growth by expanding the pizza category in Thailand. Should PPCL cut ties with Tricon and build a new brand? PPCL must also address its current positioning in the market. Although brand awareness is lower than McDonalds and KFC‚ this is likely because Pizza Hut in Thailand is perceived to be a traditional family restaurant instead of a fast food restaurant. Considering 56% of sales currently come from delivery‚ it is unclear whether they should be positioned as fast food or
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It is hard to find anything as cheap‚ tasty and convenient as fast-food. Meeting the demand of people in the increasing busy pace of work‚ such fast-food chains as KFC‚ BBQ or McDonald were introduced and have deeply ingrained among those who work more and more while spending less and less time on cooking. Nevertheless‚ fast-food chains should not be supported due to several reasons. For one thing‚ fast-food is apparently not good for people’s health. Such fast-food products as fried chicken‚
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The five competitive forces (Porter’s framework) as applied to this industry McDONALD’S 1. Threat of substitute products Low-Moderate – Availability of the MCD products – Choose MCD for Easting and Entertainment – Narrows Threat of Substitutes due to introduction of local taste products. 2. Threat of new entrants HIGH – Regulation of Limit – Easy Access Market and Low start up cost – Example of SubWay’s market penetration 3. Intense rivalry among existing players HIGH
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internationalisation of KFC into India‚ and will discuss the key issues that led to the successes and failures of their internationalisation process. From the outset‚ expanding into a foreign market such as India looked like it could only be accompanied by huge gains for KFC. A booming Indian economy and millions of the population hungry for consumerism meant that KFC could expand rapidly into the market to beat their competitors to the punch and capitalise on such a promising opportunity. Unfortunately for KFC‚ they
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both an untried idea and operation. 2. Services Franchisor may provide: KFC provide receipt for franchisee. They also explore about the taste of customer in franchisee market to design suitable menu for each market. 3. Selection of location: Providing advice about the location of store and exclusive sponsorship in 1‚5miles radius with population are about 30.000 people 4. Purchase of building‚ equipment: KFC setting up KFC standards system for the franchisee include to lease/freehold cost of the
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been in existence for the past years. The growing popularity of the industry gave way for many businessmen to put up many branches or chains in different parts of the country. This leads to the birth of fast food chains‚ by which Jollibee‚ McDonalds‚ KFC‚ Mang Inasal‚ Chowking‚ WOK Express and Greenwich are few examples. People prefer to go into fast food chains not just because of their food preference but because they serve their customer in a quick manner. Since their products are in demand to
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restaurant chains in the US have a 45% overall market share‚ China’s Top 100 only has a 6% market share in 2009 (down from 9% in 2003). Western restaurants remain at a very low level in China‚ and have a market share of only about 1% in 2009. Apart from KFC‚ McDonald’s and Pizza Hut‚ no major US restaurant chain has achieved a major presence in China. Although the leading Chinese restaurant chains have minor market shares as the industry is highly competitive‚ profitability levels of leading chains were
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Executive Summary A&W Restaurant has a large range of target market. This is because they are serving fast food that can be consume by all people such as children‚ families‚ teenagers‚ adults and late adults. As we all know A&W use to be famous and likeable by all people. But now days A&W are no longer the first choice of people eats fast food. In order to regain their name and rebrand it‚ we have decided to improve their four P’s which are product‚ price‚ place and promotion. Four
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Roy Rogers Restaurants is a fast-food franchise business owned by the Marriott Corporation. In the case‚ Roy Rogers was pursuing a strategy of aggressive growth through the licensing of independent franchises to operate its restaurant outlets. The Roy Rogers Restaurant system had a strategic mission that emphasized hamburger and chicken products‚ a family orientation‚ and a high price/high value perception. Competitors in the hamburger segment of the fast-food industry employed a number of strategies
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environment there are many factors that will effect the decision making in any organisation. To overcome and analyse these factors organisation can categories it in to PESTLE model which is considered as below. The macro-environmental or external factors of KFC can be identified by using PESTLE analysis which stands for Political‚ Economic‚ Social‚ Technology‚ Legal and Environmental. Political factors: This factor mainly deals with the government policies and procedures which is worked out through legislation
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