餐厅一直保持很高的整洁度 5. 提供儿童套餐，德克士似乎更青睐青年中年顾客 反面： 1. 产品多而杂，味道反而不如前期好 2. 新产品大多会下架 3. 人多拥挤 4. 负面新闻比麦当劳多 5. 做健康的食品必定对时间及日期有严格的要求，快餐食品无法满足 肯德基属于百胜餐饮集团。百胜集团是世界上最大的餐饮集团，在全球100多个国家和地区拥有超过3.3万家连锁店和84万名员工。 肯德基与百事可乐结成了战略联盟，餐厅固定销售百事可乐公司提供的碳酸饮料 KFC (2013). About us. Available at: http://www.kfc.com/about/ 中国快餐店 AlixPartners (2010). AlixPartners 2010 China Restaurant & Foodservice Review. AlixPartners‚ LLP‚ 2010 Thesis‚ www.alixpartners.com. China-based western fast-food chain Dicos
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change in demographic trends in the past two decades has seen an overall increase in costs for KFC and other fast food chains. Due to immense price competition and saturation of the US market‚ KFC is unable to raise its prices to cover the increased costs. The slower US population growth rate‚ oversupply of fast food chains and the minuscule 1% growth in the US restaurant industry per year has resulted in KFC’’s focus on expansion of their international markets. 2.0 Secondary Problems 2.1 Short
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Leadership: Learning organization 3. Why do Chinese KFCs have a high level of variety in menu? How can they support it? Does it make sense? Because food is culture in China -at the very heart of society‚ Yum added many kinds of food to the menu to cater to Chinese customers. Customized its menu with localized items include spicy chicken dished and local dishes. Yes‚ more variety made more people have lunch in groups to KFC. And make people view KFC a good place that is clean with lots of neatly
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The business I have chosen is KFC as KFC is a worldwide business and very popular inside of the fast food industry behind fast food giants McDonald’s and burger king and operates in over 110 countries throughout the world as it is a worldwide business it will be affected in different ways in different places. Here are some factors which could have affected them in the recession: People have less disposable income As of the recession many people have less disposable income to spend on fast
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demonstrate the relationship between stress and performance) Based on the information gathered from the exit interview‚ the third high reason that why the employee to leave KFC is “Work Pressure” (shown in Appendix B Exhibit 2)‚ which excessive stress push the employee to resign from the company. In order to identify the stressors in KFC‚ we first have a look into the result of employee satisfaction survey (Founders’ Survey) (shown in Appendix B Exhibit 3) interviewed 153 frontline managers in 2012‚ the
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000 restaurants in 2008 by the time they sponsor for the Beijing Summer Olympics. Chose a different way from their competitor‚ KFC‚ McDonald’s prefers the large cities to grow instead of opens outlets in second and third cities. Although McDonald’s is one of the biggest fast food brands in the Western word‚ but in China‚ they still way behind Yum! Brands‚ especially KFC. Yum! had a first move was the first fast-food restaurant enter China in 1987. Chinese people prefer chicken than beef also helped
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make the customers involved and engaged Weaknesses Localization: McDonald’s keeps the global image and American brand in Hong Kong. The menu is unchanged and keeps the western style of hamburgers and fries. Comparing with the major competitor KFC‚ KFC does a better job in localizing the menu to suit Hong Kong. Hong Kong is Localization:
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9-606-041 REV: JANUARY 9‚ 2006 FRANCES X. FREI AMY C. EDMONDSON Yum! Brands‚ Inc.: A Corporate Do-Over This culture that we have is our secret weapon. It’s why I think we can recruit the best people in the industry‚ it’s why our turnover is going down‚ it’s why we’re making progress in every aspect of our business. … Every day we go to work‚ trying to build a great‚ powerful culture and build the business around the basic building blocks that we know will drive the business. — David C. Novak
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Environment impact on the Tobacco industry Product Services Place Distribution Price Promotion Political/Legal There are a lot of tobacco product warning labels Entire smoking laws and promotion campaign are not required within China Singapore and Australian tighten rules on the packaging of tobacco products‚ because smoking is not good for healthy Free distribution in mail or by other means is allowed in Bangladesh‚ Korea‚ India‚ Indonesia‚ Maldives‚ Myanmar‚ Sri Lanka‚ and
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for McDonald’s can be anywhere from an upscale restaurant to a vada pao stand at an IPL Game. Its major competitors in are- India Worldwide * KFC * Local Burger Shops Burger King * Dominos Wendy’s * Pizza Hut Yum! (KFC‚ Pizza Hut and Taco Bell) * Subway jack in the Box KFC Unline McDonalds‚ KFC has not been able to establish itself and shun its image of being a beef burger shop. McDonalds is clearly poised well in
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