Kentucky Fried Chicken‚ better known by its acronym KFC‚ is a franchise of fast food restaurants specializing in fried chicken‚ which belongs to Yum! Brands. The origin of the group dates back to 1939 when Harland D. Sanders began preparing crispy chicken at a restaurant in North Corbin (Kentucky) from a recipe with eleven spices and aromas. However‚ it was not until 1952 when he opened the first KFC franchise in Salt Lake City (Utah). Today‚ KFC is the second largest fast food restaurant in the world
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marketing mix of KFC which led them to huge success. KFC (Kentucky Fried Chicken) is a chain fast food restaurant based in Louisville‚ Kentucky in the United States of America. KFC was founded by Colonel Harland Sanders in 1952. He became a well-known personality throughout thousands of KFC restaurants or outlets worldwide. Quality‚ service and cleanliness represent the most critical success factors to the KFC’S global success. Food‚ fun and festivity are the success and what is KFC all about. Leading
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Jr and of course KFC. The chosen case is the popular issue of animal cruelty done by Kentucky Fried Chicken. I chose this particular case because this is a company that affects a lot of people around the world. I believe that this case can inspire readers that in this fast paced world‚ one must stop and think what is really happening right in front of us. This case highlights the ethical issues involved in KFC’s business operations around the world. The activists against KFC are mainly PETA along
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A Campaign against KFC Corporation MGNT 3165 Case Analysis When contemplating critics of business and defenders of capitalism‚ the ongoing debate by The People for Ethical Treatment of Animals (PETA) against fast food restaurants should be mentioned. On January 6‚ 2003 a little girl named Payton Hull organized a PETA demonstration outside a KFC. The demands were for KFC to require the chicken’s suppliers to treat the chickens
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BCG Matrix of KFC KFC’s parent company is Yum! Brands‚ Inc.‚ the world’s largest restaurant company in terms of system restaurants‚ with more than 37‚000 locations in more than 120 countries and territories and employing more than one million associates. Yum! is ranked number 239 on the Fortune 500 List‚ with revenues exceeding $11 billion in 2008. Therefore‚ KFC is well-known in the world; the market growth of KFC is low which mean the market would hard to grow anymore. KFC is in the ‘Cash Cows’
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KFC SWOT analysis A SWOT analysis is an activity where a firm evaluates its most significant strengths‚ weaknesses‚ opportunities and threats. This is key to capitalize it’s key strengths‚ overcome or alleviate its major weaknesses‚ avoid significant threats‚ and take advantage of promising advantages. Strengths and weaknesses represent the firm’s internal capabilities. i.e. operating procedures‚ operating costs‚ human resources and strategic intent involved in producing its core products.
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KFC began with Colonel Harland Sanders who discovered his penchant for cooking when he was only 9 years old. Through the years he grew up to become a personage the world knows as Colonel Sanders‚ founder of KFC. He reached celebrity status in 1952‚ when he decided to franchise his famous Kentucky Fried Chicken recipe blends of 11 herbs and spices to the rest of America. By the early 70’s‚ that special recipe reached Malaysia. KFC Holdings (Malaysia) Bhd is a branded chicken retail chain
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high growth areas (i.e. China) By 2006‚ KFC had 1‚700 restaurants in China‚ more than tripling in five years. Profit and sales figures saw increases of over 25 percent for some quarters‚ while comparable figures domestically were 1 and 2 percent. KFC significantly outsold McDonald’s in China‚ and by 2006‚ KFC was opening a new Chinese outlet every 22 hours. Yum!’s boss David Novak told Business Week (October 30‚ 2006) that he hoped to eventually have as many KFC restaurants in China as in the United
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KFC FRANCHISE OPPORTUNITY I. Initial Start up Costs and Franchise Fees (USA‚ Some financial rquirements vary from country to country) Total Investment: $1‚200‚000-$1‚800‚000 Initial Franchise Fee: $25‚000 Royalty Fee: 4%/ year Advertising Fee: N/A Term of Agreement: 20 years Renewal Fee: $4.9K Owned By: Yum! Brands Required to purchase multiple units/ master licenses KFC‚ Pizza Hut‚ Taco Bell‚ A&W Restaurants Multibranding encouraged when feasible Financing: Third Party Financing
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2010‚Date: 12th April 2010 Asian Institute of Management‚Manila 1 Company Background KFC Corp‚ owned by YUM brands is one of the oldest(1952) and most popular chicken and food restaurant in the world. Other restaurants under YUM brands are Taco Bell‚ Pizza hut‚ Long John Silver’s and A&W KFC primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of other meat products suiting to local palate. In India they opened in 1995
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