business model of fast food. The group owns the following restaurant chains: Pizza Hut‚ Kentucky Fried Chicken‚ Taco Bell‚ East Dawning and Wing Street (Reuters‚ 2013a). 2. PESTLE ANALYSIS A PESTLE analysis is a tool to review the macro environment or external forces‚ outside the company’s control‚ that can affect the business plans and future projects. PESTLE stands for
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KFC Marketing Segmentation: Geographic: The perfect place for KFC to do business is in the city because people are gathered there including people from the countryside. So the busiest blocks where there are people passing by 24 hours a day are KFC’s targets. Moreover‚ by positioning the store in the capital city Phnom Penh and a touristic city as Siem Reap‚ KFC can benefit from the excessive amount of labor force and a less expense on delivering raw material to each branch. Beside targeting the
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smoothies‚ and frui KFC (Kentucky Fried Chicken) is a fast food restaurant chain which specializes in fried chicken and is headquartered in Louisville‚ Kentucky‚ United States (US). It is the world’s second largest restaurant chain overall (as measured by sales) after McDonald’s‚ with over 18‚000 outlets in 120 countries and territories as of December 2012. The company is a subsidiary of Yum! Brands‚ a restaurant company that also owns the Pizza Hut and Taco Bell restaurant chains. KFC was founded by
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Kentucky fried Chicken (KFC) has achieved another milestone in delivery. The explosive growth in Asian region most particularly in their current trends in China that KFC fried chicken‚ burger and fries is gaining its way to superstardom. In China‚ Yum! Brands is opening a KFC store every day. But this is not the KFC you know in America. A recent case study written by professor David Bell and Agribusiness Program director Mary Shelman reveals how the chicken giant adapted its famous fast-food formula
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Presentation Transcript KFC: KFC Case study of KFC BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC): BACKGROUND OF KENTUCKY FRIED CHICKENS(KFC ) KFC is based in Louisville‚ Kentucky‚ and is the world’s most popular chicken restaurant. Founded by Colonel Harland Sanders in the early 1930s by cooking & serving food for hungry travellers. In 1952 Sanders started franchising his chicken business & named it as KENTUCKY FRIED CHICKEN. KFC is the world’s largest restaurant company in terms of system
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INTRODUCTION OF KFC KFC Corporation‚ based in Louisville – Kentucky‚ is the internationally most famous restaurant chain and franchise specialising in chicken. It is currently owned by Yum! Brands‚ Inc.‚ the largest group company in restaurant business in the world with more than 36‚000 branches across the globe. On a daily basis‚ roughly 12 million customers are served at more than 18‚000 KFC stores across 120 nations and territories. As of December 2012‚ there are 4‚600 KFC outlets in the United
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TABLE OF CONTENTS EXECUTIVE SUMMARY VietMac is a short established company‚ which has gained popularity among Vietnamese people‚ especially in Hanoi and Ho Chi Minh City. VietMac is famous for fast-fresh and also unique food called “rice burger”‚ which combines rice patties‚ meat such as pork and ostrich and seafood. Also by understanding that customers tend to consume the healthy food‚ VietMac’s products have a lot of vegetable. They target people with slogan “Live FAST - eat FRESH”
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KFC Corporation (KFC)‚ founded and also known as Kentucky Fried Chicken‚ is a chain of fast food restaurants based in Louisville‚ Kentucky‚ in the United States. KFC has been a brand and operating segment‚ termed a concept[2] of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells chicken pieces‚ wraps‚ salads and sandwiches. While its primary focus is fried chicken‚ KFC also offers a line of grilled and roasted chicken products
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Brand Company they have numerous restaurants but the one that I worked for was KFC & Taco Bell. When working for a company like this you have to have patience and skills. When I worked for KFC I made minimum wage‚ worked long hours‚ late hours‚ and dealt with rude people. When I worked for KFC I would always work the drive through and always have to yell to get the orders out as fast as you can because you are on a timer. KFC & Taco Bell is a fast food chain‚ not healthy even though they have the healthier
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reality. EXECUTIVE SUMMARY This report focus on KFC focused on its marketing strategies‚ its marketing environment‚ demographic factors and marketing factors. The report is designed to provide details on how KFC has implemented the marketing mix to its brand and how it can be improved. Additionally this report includes a research which gave insights regarding KFC. With the development of world economy‚ KFC will surely face many new competitors in the future. Simultaneously‚
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