QUALITY AND CUSTOMER SATISFACTION IN KFC CHAINSTORES The purpose of this study is investigating the service quality of KFC chain stores and how the service quality affect customer satisfaction based on the theory of “service quality” and “customer satisfaction” and the Customer satisfaction survey in website: talktokfc.com. We do the literature reviewson some important concepts to make clearer about the service quality and the level of customer satisfaction in KFC chain stores in order to develop and
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SWOT Analysis: Market Internal: Strengths: the company owns and franchises more than 15‚500 outlets in more than 100 countries (great diversification‚ expanding rapidly in high growth areas (i.e. China) By 2006‚ KFC had 1‚700 restaurants in China‚ more than tripling in five years. Profit and sales figures saw increases of over 25 percent for some quarters‚ while comparable figures domestically were 1 and 2 percent. KFC significantly outsold McDonald’s in China‚ and by 2006‚ KFC was opening
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Rubber Gloves | M A L A Y S I A HEALTHCARE & PHARMACEUTICALS NOMURA SECURITIES MALAYSIA SDN BHD Jacinda Loh Wai Kee Choong +60 3 2027 6889 +60 3 2027 6893 jacinda.loh@nomura.com waikee.choong@nomura.com NEW THEME A N C H O R R E P O R T Another good stretch Even after a good run for Malaysian rubber glove stocks over the past 12 months‚ we think valuations are far from stretched‚ at FY11F P/Es of 7.8-11.6x‚ or 20-46% below the market’s P/E of 14.5x. While most companies should
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Petroliam Nasional Berhad (PETRONAS) - SWOT Analysis Overview Petroliam Nasional Berhad (Petronas) is Malaysia ’s national petroleum company. Over the years‚ it has become a fully-integrated oil and gas corporation with operations in more than 30 countries worldwide. It is ranked among Fortune Global 500’s largest corporations in the world. The company delivered another record performance for the fiscal year ended March‚ 2008. Its strong and diversified base of upstream assets gives the company
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Product In order to bring success in China‚ KFC knows that western restaurants need changed by using localization strategy. As cultural adaptation is the process of “adjusting the native ways of thinking and behaviors to be consistent with the local culture” (Kotler‚ 1982)‚ KFC tends to launch Chinese food apart from western food like burger or chicken wings‚ for examples‚ Chinese food like congee and rice‚ and promote Chinese herbal tea in 2004. KFC launched Chinese products like ‘Wolfberry Pumpkin
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MALAYSIA AIRLINE SYSTEM BHD (MAS). Company Profile Malaysia Airlines started when a joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Staraits Settlement government to run air service between Penang and Singapore. The result was incorporation of Malayan Airways Limited (MAL) on 12 October 1937. On 2 April 1947‚ MAL took to the skies with its first commercial flight as the national airline. However
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Competitor Analysis Competitive Field We denote 793 stores in Canada as of December 2009 and 40.6% of those stores are located in Ontario. Rivalry is moderate amongst different competitor in the market ‚ as most of them are big and diversified companies who do not rely on the luggage market‚ Just like Canada Goose. The market is highly fragmented with a large array of competitors ‚ varying from big retail department stores to highly niched retailers. Less diverse retailers face greater competition
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ahead of second-enterprises‚ but also its old rival – McDonald’s global fast food far behind boss as the main subsidiary of Yum‚ KFC denied. 2007 is the 20th anniversary of KFC(Kentucky Fried Chichen) into the Chinese market‚ the number of branches in mainland China have more than two thousand. Behind the rapid development‚ efficient and smooth logistics system is a KFC a powerful weapon ahead of the competition. 1‚ the fast moving consumer goods supply chain requirements Fast moving consumer goods
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KFC: continue to increase localization‚ pushing spicy Sichuan chicken Various cities in China Kendejichuan spicy chicken on television ads starting from October 27 .10 scale appears‚ the product was launched. At the same time to market a product in China have another breakfast food‚ wolfberry Pumpkin porridge. The introduction of spicy Sichuan chicken only in the McDonald’s "face" strategy of one month‚ and advertising intensity is very high‚ so we can respond to competition as this is a response
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organisations‚ KFC is also one of the best organisation which gained their title and power for more than 80 years. KFC is a chain of fast food restaurants and first established known as Yum! Brands. However‚ the organisation name has been change since 1952. Until now‚ KFC – Kentucky Fried Chicken is the third largest fast-food organisation in the world. KFC has more than 14‚000 outlets and in more than 80 countries around the world‚ serving about 12 million customers each day. (KFC Franchise Opportunity
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